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80 books
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52 voters
Marketing Books
Showing 1-50 of 15,638
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Paperback)
by (shelved 1044 times as marketing)
avg rating 4.05 — 22,488 ratings — published 1993
Blink: The Power of Thinking Without Thinking (Paperback)
by (shelved 943 times as marketing)
avg rating 3.96 — 624,641 ratings — published 2005
Contagious: Why Things Catch On (Hardcover)
by (shelved 924 times as marketing)
avg rating 3.98 — 33,391 ratings — published 2013
This is Marketing: You Can't Be Seen Until You Learn To See (Kindle Edition)
by (shelved 908 times as marketing)
avg rating 3.92 — 17,837 ratings — published 2018
Purple Cow: Transform Your Business by Being Remarkable (Hardcover)
by (shelved 871 times as marketing)
avg rating 3.78 — 56,125 ratings — published
Positioning: The Battle for Your Mind (Paperback)
by (shelved 820 times as marketing)
avg rating 4.04 — 18,512 ratings — published 1980
Building a StoryBrand: Clarify Your Message So Customers Will Listen (Hardcover)
by (shelved 820 times as marketing)
avg rating 4.26 — 26,825 ratings — published 2017
Influence: The Psychology of Persuasion (Paperback)
by (shelved 790 times as marketing)
avg rating 4.21 — 178,827 ratings — published 1984
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 669 times as marketing)
avg rating 3.98 — 99,955 ratings — published 2006
Permission Marketing: Turning Strangers into Friends and Friends into Customers (Hardcover)
by (shelved 630 times as marketing)
avg rating 3.92 — 14,824 ratings — published 2014
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd (Kindle Edition)
by (shelved 612 times as marketing)
avg rating 4.32 — 10,835 ratings — published 2016
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Paperback)
by (shelved 608 times as marketing)
avg rating 4.02 — 31,545 ratings — published 2002
Ogilvy on Advertising (Paperback)
by (shelved 578 times as marketing)
avg rating 4.15 — 11,766 ratings — published 1983
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Hardcover)
by (shelved 576 times as marketing)
avg rating 3.88 — 16,352 ratings — published 2005
Hooked: How to Build Habit-Forming Products (Hardcover)
by (shelved 460 times as marketing)
avg rating 4.12 — 50,445 ratings — published 2013
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising (ebook)
by (shelved 433 times as marketing)
avg rating 3.77 — 11,143 ratings — published
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardcover)
by (shelved 430 times as marketing)
avg rating 4.01 — 88,653 ratings — published 2005
The Tipping Point: How Little Things Can Make a Big Difference (Paperback)
by (shelved 408 times as marketing)
avg rating 4.01 — 858,777 ratings — published 2000
Marketing Management (Hardcover)
by (shelved 402 times as marketing)
avg rating 4.06 — 6,013 ratings — published 1967
Buyology: Truth and Lies About Why We Buy (Hardcover)
by (shelved 374 times as marketing)
avg rating 3.76 — 14,357 ratings — published 2008
Tribes: We Need You to Lead Us (Hardcover)
by (shelved 348 times as marketing)
avg rating 3.80 — 42,420 ratings — published 2008
Scientific Advertising (Paperback)
by (shelved 340 times as marketing)
avg rating 4.07 — 3,871 ratings — published 1923
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World (Hardcover)
by (shelved 328 times as marketing)
avg rating 3.95 — 9,176 ratings — published 2013
How Brands Grow: What Marketers Don't Know (Hardcover)
by (shelved 309 times as marketing)
avg rating 4.16 — 3,884 ratings — published 2010
Traction: A Startup Guide to Getting Customers (Hardcover)
by (shelved 302 times as marketing)
avg rating 4.11 — 9,835 ratings — published 2014
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Di (Paperback)
by (shelved 298 times as marketing)
avg rating 3.85 — 6,672 ratings — published 2007
DotCom Secrets: The Underground Playbook for Growing Your Company Online (Kindle Edition)
by (shelved 287 times as marketing)
avg rating 4.23 — 6,530 ratings — published 2011
Principles of Marketing (Hardcover)
by (shelved 282 times as marketing)
avg rating 4.09 — 3,104 ratings — published 1980
Breakthrough Advertising (Hardcover)
by (shelved 272 times as marketing)
avg rating 4.54 — 1,109 ratings — published 1966
Selling the Invisible: A Field Guide to Modern Marketing (Hardcover)
by (shelved 265 times as marketing)
avg rating 3.94 — 10,041 ratings — published 1997
Confessions of an Advertising Man (Paperback)
by (shelved 264 times as marketing)
avg rating 4.00 — 6,071 ratings — published 1963
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (Kindle Edition)
by (shelved 260 times as marketing)
avg rating 3.97 — 6,373 ratings — published 2014
Marketing 4.0: Moving from Traditional to Digital (Kindle Edition)
by (shelved 256 times as marketing)
avg rating 4.06 — 3,387 ratings — published 2016
Trust Me, I'm Lying: Confessions of a Media Manipulator (Hardcover)
by (shelved 240 times as marketing)
avg rating 3.85 — 12,333 ratings — published 2012
Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (Paperback)
by (shelved 234 times as marketing)
avg rating 3.92 — 6,644 ratings — published 1984
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It (Kindle Edition)
by (shelved 232 times as marketing)
avg rating 4.24 — 4,067 ratings — published
Start with Why: How Great Leaders Inspire Everyone to Take Action (Hardcover)
by (shelved 230 times as marketing)
avg rating 4.10 — 272,225 ratings — published 2009
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success (Hardcover)
by (shelved 227 times as marketing)
avg rating 4.11 — 5,501 ratings — published 2017
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Kindle Edition)
by (shelved 226 times as marketing)
avg rating 4.55 — 17,876 ratings — published 2021
Predictably Irrational: The Hidden Forces That Shape Our Decisions (Hardcover)
by (shelved 214 times as marketing)
avg rating 4.12 — 131,715 ratings — published 2008
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less (Hardcover)
by (shelved 213 times as marketing)
avg rating 3.96 — 1,328 ratings — published 2013
Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business (Kindle Edition)
by (shelved 205 times as marketing)
avg rating 4.24 — 2,953 ratings — published 2020
Alchemy: The Surprising Power of Ideas That Don't Make Sense (Paperback)
by (shelved 202 times as marketing)
avg rating 4.21 — 9,109 ratings — published 2019
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Paperback)
by (shelved 193 times as marketing)
avg rating 4.35 — 2,670 ratings — published 2008
The Long Tail: Why the Future of Business is Selling Less of More (Paperback)
by (shelved 192 times as marketing)
avg rating 3.82 — 30,075 ratings — published 2006
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand (Hardcover)
by (shelved 180 times as marketing)
avg rating 3.88 — 3,871 ratings — published 1998
The Brand Gap (Paperback)
by (shelved 178 times as marketing)
avg rating 3.98 — 5,640 ratings — published 2003
They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer (Hardcover)
by (shelved 170 times as marketing)
avg rating 4.22 — 1,958 ratings — published 2019
Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice (Kindle Edition)
by (shelved 160 times as marketing)
avg rating 4.24 — 4,658 ratings — published
Linchpin: Are You Indispensable? (Hardcover)
by (shelved 159 times as marketing)
avg rating 3.83 — 46,518 ratings — published 2010
201 books
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238 voters
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“Men are visually aroused by women's bodies and less sensitive to their arousal by women's personalities because they are trained early into that response, while women are less visually aroused and more emotionally aroused because that is their training. This asymmetry in sexual education maintains men's power in the myth: They look at women's bodies, evaluate, move on; their own bodies are not looked at, evaluated, and taken or passed over. But there is no "rock called gender" responsible for that; it can change so that real mutuality--an equal gaze, equal vulnerability, equal desire--brings heterosexual men and women together.”
― The Beauty Myth
― The Beauty Myth
“People don't buy what you do; they buy why you do it. And what you do simply proves what you believe”
― Start with Why: How Great Leaders Inspire Everyone to Take Action
― Start with Why: How Great Leaders Inspire Everyone to Take Action
