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47 books
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67 voters
Marketing Books
Showing 1-50 of 14,983
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Paperback)
by (shelved 1030 times as marketing)
avg rating 4.06 — 22,164 ratings — published 1993
Contagious: Why Things Catch On (Hardcover)
by (shelved 899 times as marketing)
avg rating 3.98 — 32,664 ratings — published 2013
Blink: The Power of Thinking Without Thinking (Paperback)
by (shelved 885 times as marketing)
avg rating 3.96 — 617,228 ratings — published 2005
This is Marketing: You Can't Be Seen Until You Learn To See (Kindle Edition)
by (shelved 876 times as marketing)
avg rating 3.92 — 17,236 ratings — published 2018
Purple Cow: Transform Your Business by Being Remarkable (Hardcover)
by (shelved 860 times as marketing)
avg rating 3.78 — 55,431 ratings — published
Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen (Hardcover)
by (shelved 830 times as marketing)
avg rating 4.27 — 26,641 ratings — published 2017
Positioning: The Battle for Your Mind (Paperback)
by (shelved 804 times as marketing)
avg rating 4.04 — 18,301 ratings — published 1980
Influence: The Psychology of Persuasion (Paperback)
by (shelved 767 times as marketing)
avg rating 4.22 — 172,872 ratings — published 1984
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 652 times as marketing)
avg rating 3.98 — 98,260 ratings — published 2006
Permission Marketing: Turning Strangers into Friends and Friends into Customers (A Gift for Marketers)
by (shelved 631 times as marketing)
avg rating 3.92 — 14,787 ratings — published 2014
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Paperback)
by (shelved 594 times as marketing)
avg rating 4.02 — 30,922 ratings — published 2006
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd (Kindle Edition)
by (shelved 593 times as marketing)
avg rating 4.32 — 10,431 ratings — published 2016
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Hardcover)
by (shelved 568 times as marketing)
avg rating 3.88 — 16,235 ratings — published 2005
Ogilvy on Advertising (Paperback)
by (shelved 554 times as marketing)
avg rating 4.15 — 11,550 ratings — published 1983
Hooked: How to Build Habit-Forming Products (Hardcover)
by (shelved 447 times as marketing)
avg rating 4.12 — 49,204 ratings — published 2013
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising (ebook)
by (shelved 435 times as marketing)
avg rating 3.77 — 11,050 ratings — published
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardcover)
by (shelved 424 times as marketing)
avg rating 4.01 — 85,968 ratings — published 2004
The Tipping Point: How Little Things Can Make a Big Difference (Paperback)
by (shelved 406 times as marketing)
avg rating 4.01 — 847,713 ratings — published 2000
Marketing Management (Hardcover)
by (shelved 404 times as marketing)
avg rating 4.06 — 5,971 ratings — published 1967
Buyology: Truth and Lies About Why We Buy (Hardcover)
by (shelved 370 times as marketing)
avg rating 3.76 — 14,196 ratings — published 2008
Tribes: We Need You to Lead Us (Hardcover)
by (shelved 349 times as marketing)
avg rating 3.80 — 42,163 ratings — published 2008
Scientific Advertising (Paperback)
by (shelved 328 times as marketing)
avg rating 4.07 — 3,725 ratings — published 1923
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World (Hardcover)
by (shelved 326 times as marketing)
avg rating 3.95 — 9,105 ratings — published 2013
Traction: A Startup Guide to Getting Customers (Hardcover)
by (shelved 295 times as marketing)
avg rating 4.11 — 9,736 ratings — published 2014
How Brands Grow: What Marketers Don't Know (Hardcover)
by (shelved 291 times as marketing)
avg rating 4.16 — 3,703 ratings — published 2010
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly (Paperback)
by (shelved 289 times as marketing)
avg rating 3.85 — 6,603 ratings — published 2007
Principles of Marketing (Hardcover)
by (shelved 277 times as marketing)
avg rating 4.09 — 3,081 ratings — published 1980
DotCom Secrets: The Underground Playbook for Growing Your Company Online (Kindle Edition)
by (shelved 275 times as marketing)
avg rating 4.23 — 6,305 ratings — published 2011
Selling the Invisible: A Field Guide to Modern Marketing (Hardcover)
by (shelved 265 times as marketing)
avg rating 3.94 — 10,003 ratings — published 1997
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (Kindle Edition)
by (shelved 262 times as marketing)
avg rating 3.97 — 6,303 ratings — published 2014
Breakthrough Advertising (Hardcover)
by (shelved 260 times as marketing)
avg rating 4.54 — 1,075 ratings — published 1966
Marketing 4.0: Moving from Traditional to Digital (Kindle Edition)
by (shelved 254 times as marketing)
avg rating 4.07 — 3,331 ratings — published 2016
Confessions of an Advertising Man (Paperback)
by (shelved 254 times as marketing)
avg rating 4.00 — 5,931 ratings — published 1963
Trust Me, I'm Lying: Confessions of a Media Manipulator (Hardcover)
by (shelved 240 times as marketing)
avg rating 3.86 — 12,101 ratings — published 2012
Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (Paperback)
by (shelved 232 times as marketing)
avg rating 3.92 — 6,538 ratings — published 1984
Start with Why: How Great Leaders Inspire Everyone to Take Action (Hardcover)
by (shelved 228 times as marketing)
avg rating 4.10 — 261,509 ratings — published 2009
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success (Hardcover)
by (shelved 221 times as marketing)
avg rating 4.11 — 5,368 ratings — published 2017
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It (Kindle Edition)
by (shelved 218 times as marketing)
avg rating 4.25 — 3,800 ratings — published
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Kindle Edition)
by (shelved 216 times as marketing)
avg rating 4.56 — 16,198 ratings — published 2021
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less (Hardcover)
by (shelved 214 times as marketing)
avg rating 3.96 — 1,325 ratings — published 2013
Predictably Irrational: The Hidden Forces That Shape Our Decisions (Hardcover)
by (shelved 211 times as marketing)
avg rating 4.12 — 130,026 ratings — published 2008
Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business (Kindle Edition)
by (shelved 204 times as marketing)
avg rating 4.24 — 2,804 ratings — published 2020
The Long Tail: Why the Future of Business is Selling Less of More (Paperback)
by (shelved 193 times as marketing)
avg rating 3.82 — 29,991 ratings — published 2006
Cashvertising: How to Use More Than 100 Secrets of Ad-agency Psychology to Make Big Money Selling Anything to Anyone (Paperback)
by (shelved 190 times as marketing)
avg rating 4.35 — 2,611 ratings — published 2008
Alchemy: The Surprising Power of Ideas That Don't Make Sense (Paperback)
by (shelved 188 times as marketing)
avg rating 4.21 — 8,354 ratings — published 2019
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand (Hardcover)
by (shelved 174 times as marketing)
avg rating 3.88 — 3,847 ratings — published 1998
The Brand Gap (Paperback)
by (shelved 169 times as marketing)
avg rating 3.99 — 5,487 ratings — published 2003
They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer (Hardcover)
by (shelved 167 times as marketing)
avg rating 4.22 — 1,893 ratings — published 2019
Linchpin: Are You Indispensable? (Hardcover)
by (shelved 160 times as marketing)
avg rating 3.83 — 46,305 ratings — published 2010
Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You. (Paperback)
by (shelved 156 times as marketing)
avg rating 3.93 — 5,952 ratings — published 2000
“It is important to bear in mind that political campaigns are designed by the same people who sell toothpaste and cars.”
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“Our society does reward beauty on the outside over health on the inside. Women must not be blamed for choosing short-term beauty "fixes" that harm our long-term health, since our life spans are inverted under the beauty myth, and there is no great social or economic incentive for women to live a long time. A thin young woman with precancerous lungs [who smokes to stay thin] is more highly rewarded socially that a hearty old crone. Spokespeople sell women the Iron Maiden [an intrinsically unattainable standard of beauty used to punish women for their failure to achieve and conform to it]and name her "Health": if public discourse were really concerned with women's health, it would turn angrily upon this aspect of the beauty myth.”
― The Beauty Myth
― The Beauty Myth
