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332 pages, Hardcover
First published January 1, 2013
Your customers don't care about you, your products, or your services. They care about themselves.The stage is now set for the value of content marketing, which is the art of communicating with your customers and prospects without selling. The essence of this strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.