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Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less

4.01  ·  Rating details ·  1,104 ratings  ·  100 reviews
One of FORTUNE Magazine's Top 5 Business Book Must-Reads How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space?


One of the world's leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually wa
Hardcover, 332 pages
Published September 24th 2013 by McGraw-Hill Education (first published January 1st 2013)
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Krishan Singh
Jan 13, 2014 rated it it was amazing
Recently, I have read couple of books on Marketing (Social media and Content Marketing), and found most of them superficial; kind of things you would know just by the virtue of having a common sense. So, my expectations were not very high with this book. But, this book is has lot of substance. It has practical tips on how to implement a content management strategy.

The book is divided into 5 parts:
Part I covers the historical aspects, and the business case for CM
Part II is about creating your ow
Nick Richtsmeier
Jan 20, 2015 rated it it was ok
Skip this and just read Youtility. They're basically the same. Both are shameless promotions of the authors marketing consulting business with a few good, critical ideas thrown in. One of those topics that would be better placed in an article in Harvard Business Review or Inc., not enough content for an entire book. ...more
Suzi Dafnis
Jan 26, 2014 rated it it was amazing
Absolutely love this book. Read through once (preparing for an interview with the author) but bookmarked extensively for implementation and re-reading.

Really well written, hundred of supporting resources. If you're serious about being an authority in your niche, if you want to understand how to have people love your marketing and want MORE of it, then read this book.

I'm so excited to put into action what I've learned. Joe Pulizzi is a master in this area. Thank you. Thank you, Joe.

Read it. Read
Jose Papo
Oct 25, 2013 rated it it was amazing
Fantastic book! You will learn how content marketing is the new way to really reach customers. How all companies are becoming media companies to be different, how to connect content marketing with marketing automation tools, how to measure Content ROI and many more tips and ideas to really have a Marketing 3.0 strategy
Ruxandra Fediuc
Apr 24, 2014 rated it it was amazing
What a great read for marketers and not only! Very well organized, with lots of relevant examples .. If you're still not sure about what content marketing is/can do for you/your business or if you just want to organize yourself better for the sake of your business' results, do yourself a favor and read this book. ...more
Nov 29, 2017 rated it it was ok
Don't waste your time. This book is full of stories yet with little actionable advice. For example - content calendar - author's advice on it sounds like this: "There are many technology tools out there, but use what's easiest for you."
If you're interested in content marketing - read "Content Strategy for the Web" instead.
Jan 08, 2014 rated it really liked it
A lot of good practical advice on setting up a content marketing program. Felt like it got into to much fine detail towards the end maybe thats just because I like over arching concepts more than exact details.
Jennifer B
Oct 15, 2013 rated it really liked it
Lots of great ideas, but some of it is pretty basic which is why this book doesn't get 5 stars. ...more
Dec 21, 2017 added it
Shelves: non-fiction, 2017
Solid advice and reminders. Pulizzi tends to tell me mostly things I already know, but I do always learn a few things, and I'm inspired to do my job better. ...more
Frank Calberg
Jul 02, 2014 rated it really liked it
On page 3-4 I read that content marketing is the process of developing and sharing relevant, valuable, and engaging content to a target audience with the goal of acquiring new customers or increasing business from existing customers. Basically, content marketing is the art of communicating with your customers and prospects without selling. The author also mentions another word for that: Non-interruption marketing. It's about delivering information that, for example, helps users / customers becom ...more
Gene Babon
Dec 07, 2013 rated it really liked it
Shelves: strategy
Your customers don't care about you, your products, or your services. They care about themselves.
The stage is now set for the value of content marketing, which is the art of communicating with your customers and prospects without selling. The essence of this strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

Content marketing is a long-term strategy to attract, convert and retain
Mar 15, 2018 rated it liked it
The book is an essential read for anyone who works in content marketing or wants to have a good overview of content marketing. Here are a few important points to consider about the book:

1. It will provide a very good, high level overview of the pillars of content marketing. It will not go into great detail, however; so those looking for more of a “blueprint” will not find it here
2. While it does not go into a lot of the specific of how you can successfully apply content marketing, the content is
Lori Tian Sailiata
Oct 12, 2013 rated it it was amazing
Epic! Would you expect less? I didn't which is why I didn't blink at forking over the $10 for my Kindle edition. I've been reading the daily posts from Joe's CMI (Content Marketing Institute) for over a year. I was already a fangirl. I already was familiar with some of the points of the book as well as Joe's General marketing philosophy. What is missing from the scattershot if blog posts is the overarching frame that is readily apparent in the longer book format. If you are one of the umpteen fo ...more
Deane Barker
Mar 18, 2014 rated it it was amazing
There are books that inform and there are books that inspire. This is both.

It's a delicate balance between practical down-to-Earth suggestions, and large-scale though-provoking visions. Pulizzi navigates the line well. The book gets you thinking about content marketing -- specifically, what's possible -- and also gives you some practical ways to start.

Chapters are short. Writing is crisp. And there's a nice mix of sidebars and input from other authors and experts.

Of course, no one can save you f
S.C. Barrus
Jan 14, 2020 rated it really liked it
There's a lot of solid information here with marketing strategies that seem solid. I struggle with marketing. As an author, I try poorly to market my books. At this point, I know a ton of information about marketing, but when it comes to pulling it off myself, I still struggle.

That being said, the info in this book is in line with many of the marketing books I've read. Build a mailing list, own your content, release content regularly, and only write high-quality stuff. Unfortunately, there's no
Dr. Tobias Christian Fischer
Oct 10, 2020 rated it really liked it
The needs of the customer is the key of marketing and not its products. Give the information needed, and listen to your customers
Jul 13, 2014 rated it liked it
Shelves: business
Excellent book on how to do content marketing. Seems more oriented to larger companies but also useful for small business.

“Your content marketing strategy must come before your social media strategy.”

The author offers principles and rules, examples, and specific actions.

Some examples of his advice follows.

The six principles of epic content marketing
1. Fill a need
2. Be consistent (deliver content on time as expected)
3. Be human
4. Have a point of view (take sides, take a stand)
5. Avoid “sales sp
Jenish Patel
Apr 19, 2018 rated it it was amazing
Author has clearly shown an efficient way for an organization to be more successful i.e. Using CONTENT. This book is the bible for Marketers who want to leverage the Content.
Nelson Zagalo
Nov 06, 2017 rated it really liked it
If you’re working with social media from the content perspective, this is the book to go. Pulizzi really knows what he’s talking about, presenting us with plenty of detail and helpful guidelines to develop actual and complete strategies.

The book is not written specifically for social media, its goal is wider, grounded in the content marketing, this new approach that says: brands and companies must give something, create experiences instead of just selling products, to gain followers.

If you're af
Elle Rush
Sep 04, 2014 rated it it was amazing
Shelves: non-fiction
I got a ton of marketing books out of the library; this is the only one I read cover to cover. It had a ton of ideas and tips about how to better market myself and my books, as well as information on how people were going to use my site and content, and what they looked for. Unlike the other books I tried, ECM had useful info and ideas I, as a single small business, could try, not a bunch of huge marketing comparisons and technical analytics that were of no use to me.

I'm buying my own copy now.
Sep 24, 2014 rated it it was amazing
Very interesting book full of practical advice and inspiring stories.

Very interesting point about SEO: it is not as effective (in the traditional form) post Panda, Penguin, and Hummingbird, so many SEO agencies are making transition to content marketing. Top Rank is considered one of these organizations with a successful transition.

Writing a book for marketing purpose – spend 40% on writing the book and 100% on the promotion of the book.

Hilarious: Analytics could become WMD (Weapons of Mass Delu
Nov 04, 2016 rated it it was amazing
Shelves: marketing
This is one of the best, if not the best, business book I've ever read. It lays out the history and theory behind content marketing, and offers practical steps for you to start a content marketing program in your organization. It also provides a ton of case studies to back up its principles. The book includes discussion of audience, channels, formats, strategy, etc. It gave me many, many ideas that I can implement right now, and more ideas that I can create longer-term plans for. Highly recommen ...more
Dec 05, 2013 rated it really liked it
This is a very practical guide to content marketing - what it is, how to do it right, and great examples. I found myself bookmarking a ton during this. I definitely recommend it for anyone looking in to content marketing and wanting to learn how it differs from traditional marketing.

One chapter in and I'm hitting the bookmark button on my Audible app a ton - I think I'm going to learn a lot from this one.
Jun 21, 2014 rated it it was amazing
The shift to genuine problem solving by brands of real consumer issues is on. This book leads the way and is the bible to help any marketer, owner, entrepreneur or anyone with a passion in the space, start, lead and be successful. Combine this book with Simon Sineks Start With Why and The Fortune Cookie Principal by Bernadette Jiwa and you have an instant knowledge pack around building a brand that connects with consumers over a shared belief.
Scott Wozniak
Mar 21, 2015 rated it it was amazing
This book casts a compelling vision for the future of how to grow your business. Providing content that actually helps your target audience is both noble and profitable. This is the story of those who are already doing it (which includes both a fiberglass pool company and Coca-Cola International). And it's how to do it. Best book on the topic I've read.

So, so worth reading for any leader of any kind of organization. I am going to use this for sure.
Aug 04, 2014 rated it really liked it
A great Content Marketing Primer. Recommended for anyone just getting started in creating content for their organization. Belongs on the shelf next to other introductory titles such as Inbound Marketing by Brian Halligan and Dharmesh Shah, Content Rules by Ann Handley and C.C. Chapman, and The New Rules of Marketing & PR by David Meerman Scott and Social Media.
Anne Janzer
Sep 24, 2014 rated it it was amazing
Joe Pulizzi offers a comprehensive tour through the practice of content marketing. The best book on the subject since Ann Handley and CC Chapman's Content Rules. The practice of content marketing has matured quite a bit in the last couple of years, and Joe is right there with it. I recommend this to anyone practicing marketing today. ...more
Kim Indeherberg
Dec 29, 2014 rated it really liked it
Really appreciated the pragmatic approach to content marketing. Although examples were often focussed on larger enterprises, explanation was given on how certain concepts would apply to smaller organizations. I will definitely pick-up this book many times in the future while I am working on specific projects!
Apr 29, 2015 rated it it was amazing
Not yet done reading but definitely recommending this to anyone who's starting their own business! I'm so sick of people who just run promotions or come telling me that cheaper products and good service are the only key to draw customers in and perform lead generation. Wake up people. Think bigger. Start a revolution. ...more
Chaze Patrick
May 15, 2017 rated it really liked it
Mr.Pulizzi provides contemporary illustrations and explanations to the concept of content marketing. This book is divided into three main segments that outline the history, modality, and actions steps with content marketing. This is a recommending read for those who want to understand the basic tenets of marketing - in general.
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I'm a traditionally published and indie author. My latest is the #1 Amazon marketing bestseller Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) - (2021, McGraw-Hill) - ORDER NOW

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