Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite ...more
The book lays the foundation with “Part 1: The Method” where it breaks down the process of Growth Hacking and the best ways to prepare its implementation. “Part 2: The Growth Hacking Playbook” is where the tactics come into play. I liked that the authors don’t just throw information at you and expe ...more
As a Product Manager at a SaaS company going Freemium, this was a must-read. I am working on a Growth Strategy and wanted to read how the best go about Growth.
This book provides Entrepreneurs, Marketers and Product people with a practical way to construct your team, run your meetings along with specific techniques.
This book is a great primer to learn the goals and terminology of growth hacking. Sean does a good job identifying process - (1) data analysis and insight gathering; (2) idea generatio...more
But still, sometimes an author does their job well and describes something long-term. That’s what Sean Ellis and Morgan Brown have done in Hacking Growth.
I recommend Hacking Growth and I suggest you don’t postpone and re ...more
-Embedded widgets (games; YouTube - videos, Instagram - pics on Twitter)
-Network effects (LinkedIn - tie in email contacts)
-‘Sent from my iPhone’ ‘Sent with Hotmail free email’
-Referrals (Dropbox - free space for signups)
-PayPal $10 giveaway: Cost: $50-60m
-Crowdsourcing (Facebook - needed to translate and had users translate for them)
-Airbnb Craigslist (cross-listed postings on CL); Could give pro-version (cuts battery usage during off-times)
-McKinsey: Zero correlation between mar ...more
From Airbnb, Facebook, PayPal, and Etsy through to your more mundane physical channels like Walmart, there is always an interesting fact or story as to how they cracked some truly amazing growth statistics.
The book works on the premise of being a handbook for people looking to get started in the sp ...more
I bought this book after a team member sent me an invite to Sean Ellis' software tool, North Star. I felt forced to buy this book because yo ...more
Must read for anyone who work in startup or any business from product manager to marketing
Saya benar-benar kagum dengan buku ini karena pembawaannya yang rinci, caranya yang konkrit dan detail, serta studi kasus yang benar-benar menarik dan sedikit sehingga memfokuskan pembacanya kepada materi utamanya.
Judul-judul di setiap bab dalam buku ini benar-benar mempunyai bahasan yang sangat menarik dan membuka lebar-lebar soal manajemen bisnis dan tentunya cara-cara agar usah ...more
The book contains a lot of information to get you started and thinking about growth hacking. However I did find that it could be more concise in parts and organised a bit better. It felt a lit ...more
I had heard a lot of the success stories mention in the book already and already use several methods from the book, so at least half of the content was not new, but it was definitely worth repeating.
But the biggest strength of the book is how it is organized - it's very actionable so any company can take this and read it together with the team and do the action points. It concentrates on building a growth team, but big parts can be applied to the ...more
a) what it is b) how to set up teams c) the process of growth hacking (with examples). If you work with a product, e-commerce or website and want to increase traffic and cro, you should absolutely read this.
If I'm being super picky, the only thing that I didn't like is the way the writing is set up. The paragraphs are very long and the big chunk of text can make the book a tad un-motivating to read sometimes.
From a HR point of view interesting how to set up a growth team and who should be on it. Also a good overview of what they should be doing but a bit too detailed for me.
A good book overall. Provides food for thought and actionable elements that are easy to implement into your exist ...more