Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite ...more
1. Hacking Growth had a clear, logical structure and covered a comprehensive list of topics.
2. It started at the beginning: building a growth team. Why do you need one in the first place? Who should be in it? Who should lead it? etc.
3. While covering the Growth Hacking method and then each part of AARR, the author provided real cases. There was also a fictional growth team working on a fictional product to illustrate the approaches and ...more
The book lays the foundation with “Part 1: The Method” where it breaks down the process of Growth Hacking and the best ways to prepare its implementation. “Part 2: The Growth Hacking Playbook” is where the tactics come into play. I liked that the authors don’t just throw information at you and expe ...more
But as someone pointed out in the reviews, I too probably expected a little more from someone who coined the term "Growth Hacking". I hoped ...more
As a Product Manager at a SaaS company going Freemium, this was a must-read. I am working on a Growth Strategy and wanted to read how the best go about Growth.
This book provides Entrepreneurs, Marketers and Product people with a practical way to construct your team, run your meetings along with specific techniques.
This book is a great primer to learn the goals and terminology of growth hacking. Sean does a good job identifying process - (1) data analysis and insight gathering; (2) idea generatio...more
"Hacking Growth" was first published in the United States in 2017. Business books. It mainly explores the concept of "growth hackers".
Sean Ellis. Born in Newport Beach, California, USA. He graduated from the University of California, Davis in 1994. He served as the marketing director of LogMeIn and Uproar. Served as a marketer for Dropbox, Lookout, and Xobni. Representative works: "Hacking Growth", "Startup Growth Engines", etc.
Part of the catalog ...more
But still, sometimes an author does their job well and describes something long-term. That’s what Sean Ellis and Morgan Brown have done in Hacking Growth.
I recommend Hacking Growth and I suggest you don’t postpone and re ...more
Why not five stars? The book is sometimes to verbose and in some parts lacks focus.
Overall worth a read.
List of Books mentioned in this work
Influence the psychology of persuasion
The everything store
Thinking fast and slow
The art of c ...more
-Embedded widgets (games; YouTube - videos, Instagram - pics on Twitter)
-Network effects (LinkedIn - tie in email contacts)
-‘Sent from my iPhone’ ‘Sent with Hotmail free email’
-Referrals (Dropbox - free space for signups)
-PayPal $10 giveaway: Cost: $50-60m
-Crowdsourcing (Facebook - needed to translate and had users translate for them)
-Airbnb Craigslist (cross-listed postings on CL); Could give pro-version (cuts battery usage during off-times)
-McKinsey: Zero correlation between mar ...more
At its core, growth hacking is about establishing a culture of continuous customer-centric and data-backed experimentation to drive growth at a company. The first half of the book makes a case for why companies should implement the practice and describes the necessary components of a cross-functional growth hacking team, while the second half dives into grow ...more
From Airbnb, Facebook, PayPal, and Etsy through to your more mundane physical channels like Walmart, there is always an interesting fact or story as to how they cracked some truly amazing growth statistics.
The book works on the premise of being a handbook for people looking to get started in the sp ...more