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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

4.24  ·  Rating details ·  998 ratings  ·  92 reviews
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.

It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite
Hardcover, 320 pages
Published April 25th 2017 by Currency
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Mar 11, 2017 rated it it was amazing
Shelves: business
Most online marketing is uninformed; entrepreneurs are just copying other successful methods and hoping for the same results. Hacking Growth puts purpose and direction around marketing efforts. It teaches us to use the valuable data from our clients, website visitors, and prospects to develop effective interaction with our intended audience. Yes, it is trial and error, but it is educated trial and error, and that information on which the trials are based saves time and puts the focus on what you ...more
Charles Franklin
Simply amazing! I got the opportunity to read this book for a review and decided that I will buy my own copy to learn more in-depth.
Brian Daniel
Jul 04, 2017 rated it liked it
Repetitive — but that's not a bad thing. Hacking Growth includes lots of case studies which means less analysis and more application. The writers do a great job of sticking to their goal until the last quarter of the book where it looks like they may be trying to get their word count to a specific place. All that being said, this along with Story Wars are the only two books you need to advance your thinking and effective use of resources when it comes to growing your business and market share fo ...more
Apr 10, 2017 rated it it was amazing
Recommends it for: anyone involved in any level of business
Regardless of the size of your business, this book provides an overabundance of information on ramping up customers and revenue. It is extra useful for startups looking to grow rapidly in early stages.

The book lays the foundation with “Part 1: The Method” where it breaks down the process of Growth Hacking and the best ways to prepare its implementation. “Part 2: The Growth Hacking Playbook” is where the tactics come into play. I liked that the authors don’t just throw information at you and expe
Frederik Christiansen
May 18, 2018 rated it really liked it
A must read for all marketing managers.

You get a good understanding of the epic AARRR framework

Referral (lacking this one)

I suggest you google "The pirate framework: AARRR" as well
Outdoors Nerd
Feb 23, 2018 rated it it was amazing
A rare book that I didn't just consume, I dined slowly. Simply awesome; a book to return to again and again.
Tiffany Guthrie
Apr 20, 2017 rated it it was amazing
More and more companies have become digital, and businesses continue to change their ways of doing things. This book would be important to anyone starting out a business.
Nathaniel Rayestu
Aug 23, 2017 rated it it was amazing
Must read book for anyone interested in the subject matter. The author(s) lay out a very thorough yet concise picture of what growth hacking involves and a step by step method on how to do it. They convincingly show that growth hacking methods or mindset can and should apply for you whether you work for a startup or a large company.
Евгений Соковиков
Основная мысль - делай эксперименты и смотри на результаты.
Max Hodges
Mar 15, 2018 rated it it was amazing
best marketing book I've read. more ideas per page than most entire books in this field
Oct 29, 2017 rated it it was amazing
One of the greatest books I've read on marketing and startups. Extremely insightful and always brings in examples, real and hypothetical which I enjoyed as an embedded story.

Recommended 100%
May 03, 2017 rated it it was amazing
Shelves: business
This book is an outstanding playbook for companies focused on sustaining growth. It starts by describing how to form a cross-functional growth team to break down the walls you find in traditional marketing departments. It then provides valuable advice on how to use experimentation, surveys, deep data dives, and analytics to uncover the 'aha moment' you can offer your customers. In each chapter are specific examples of strategies from companies such as DropBox, Airbnb. HubSpot, P&G, Facebook, ...more
Mike Siegel
Jul 06, 2017 rated it really liked it

As a Product Manager at a SaaS company going Freemium, this was a must-read. I am working on a Growth Strategy and wanted to read how the best go about Growth.

This book provides Entrepreneurs, Marketers and Product people with a practical way to construct your team, run your meetings along with specific techniques.

This book is a great primer to learn the goals and terminology of growth hacking. Sean does a good job identifying process - (1) data analysis and insight gathering; (2) idea generatio

Ahmad Abugosh
Oct 26, 2018 rated it it was ok
I definitely expected more from the person who coined the term "Growth Hacking", although I was probably not the intended audience for the book (being more of a practitioner). This book is mainly just a collection of case studies, and theory into how growth hacking works. I would say its audience is more people that don't work in marketing that would need to hire a "growth" person or someone new to digital marketing, and not really for someone who's looking to hack growth at a startup (unless yo ...more
Jul 09, 2017 rated it really liked it
Shelves: marketing
Reading marketing books can be a very disappointing activity. The time it takes a title to travel all the way from the author’s head to the reader’s hands is often longer than the half-life of marketing trends. Digital marketing changes by the second and books just can’t keep up.

But still, sometimes an author does their job well and describes something long-term. That’s what Sean Ellis and Morgan Brown have done in Hacking Growth.

I recommend Hacking Growth and I suggest you don’t postpone and re
Edelweis Ritt
Sep 10, 2018 rated it really liked it
Strongly recommend if you work in the App business. A lot of interesting and relevant ideas.
د.أمجد الجنباز
Jul 22, 2018 rated it it was amazing
من الكتب الهامة للغاية في التسويق للمشاريع الناشئة
يضع منهجية وخطوات عملية لتنفيذ خطة التسويق ومتابعتها
الكتاب غير تقليدي
Apr 21, 2018 rated it it was amazing
Growth Tactics:
-Embedded widgets (games; YouTube - videos, Instagram - pics on Twitter)
-Network effects (LinkedIn - tie in email contacts)
-‘Sent from my iPhone’ ‘Sent with Hotmail free email’
-Referrals (Dropbox - free space for signups)
-PayPal $10 giveaway: Cost: $50-60m
-Crowdsourcing (Facebook - needed to translate and had users translate for them)
-Airbnb Craigslist (cross-listed postings on CL); Could give pro-version (cuts battery usage during off-times)
-McKinsey: Zero correlation between mar
Simon R
Jan 23, 2019 rated it it was amazing
Fascinating look at one of the fastest growing fields in tech. From a couple of very experienced GHs who have plenty of deep domain expertise and can shed light on what is often considered a dark art.

From Airbnb, Facebook, PayPal, and Etsy through to your more mundane physical channels like Walmart, there is always an interesting fact or story as to how they cracked some truly amazing growth statistics.

The book works on the premise of being a handbook for people looking to get started in the sp
Ivan Kreimer
Jan 12, 2019 rated it it was amazing  ·  review of another edition
I've read tons of digital marketing books in my life, plus hundreds of articles on growth hacking and conversion optimization, but few synthesize the growth hacking craft as well as this book. I've followed Sean and Morgan for a long time, being a participant of since its early beginnings, and still, this book taught me a lot of new things.

I bought this book after a team member sent me an invite to Sean Ellis' software tool, North Star. I felt forced to buy this book because yo
Luthfi Suryanda
Dec 10, 2017 rated it it was amazing

Must read for anyone who work in startup or any business from product manager to marketing

Saya benar-benar kagum dengan buku ini karena pembawaannya yang rinci, caranya yang konkrit dan detail, serta studi kasus yang benar-benar menarik dan sedikit sehingga memfokuskan pembacanya kepada materi utamanya.

Judul-judul di setiap bab dalam buku ini benar-benar mempunyai bahasan yang sangat menarik dan membuka lebar-lebar soal manajemen bisnis dan tentunya cara-cara agar usah
Jun 19, 2018 rated it really liked it  ·  review of another edition
Very good introduction into growth hacking and its methodology. Also like the fact that it clears up growth hacking as not just finding those little tricks but actually as a continuous improvement process that compounds. It goes without saying that this book doesn’t contain “magic bullets” or claims to be.

The book contains a lot of information to get you started and thinking about growth hacking. However I did find that it could be more concise in parts and organised a bit better. It felt a lit
Aug 22, 2017 rated it liked it
Shelves: tech, design, business
A generally helpful guide to modern product marketing and growth as integral with agile product strategy and iteration. This is a vision set apart from traditional "set the product in stone and pass to marketing", but a lot of it seems like modern marketing common sense wrapped in the "growth hacking" catchphrase. Like many business strategy books, it does suffer from being unnecessarily repetitive, partly by sticking fairly high level since the general philosophy can be (as the authors note) ap ...more
Daniel Palevski
Apr 19, 2018 rated it really liked it
Great content and case studies on the practice of ‘growth hacking’ in digital product management. This book deals with everything, including the organizational structures and challenges associated with taking an intensive data driven approach to product and customer experience improvement as well as the ins and outs of what data to collect and how to use it effectively. Of course, as with most of such books, the real learning happens in the doing, but I think they provide a good way to get start ...more
Dec 07, 2018 rated it it was amazing
This book is a revolutionary book. If one follows and implements what the authors have stated one can go ahead and build a unicorn out of nowhere. The observations, the anecdotes, the formulas, the graphs and almost anything and everything is sheer gold. I don't know why I did not read this book before I became an entrepreneur. It breaks a lot of myths and dispels a lot of faulty notions associated with products and growth. Sean Ellis is a friggin genius and he is someone who has implemented mos ...more
Kaspars Purmalietis
This was great! Highly recommended business book.
I had heard a lot of the success stories mention in the book already and already use several methods from the book, so at least half of the content was not new, but it was definitely worth repeating.
But the biggest strength of the book is how it is organized - it's very actionable so any company can take this and read it together with the team and do the action points. It concentrates on building a growth team, but big parts can be applied to the
Jan 26, 2018 rated it really liked it
If you are interested in growth hacking (innovating products and businesses through data-driven strategies) you will love this title. It's very well-written and emphasizes the collaborative nature of this strategy. The playbook is fun too follow with the right tech-savvy people. I was especially inspired by the idea that everyone needs to find, and then hack, their north star metric. No metric works for every product or business, and to hack and innovate, you need to know what numbers/metrics ar ...more
Lasse Olsen
Jul 03, 2018 rated it really liked it
A really good book that goes through everything you need to know about growth hacking.
a) what it is b) how to set up teams c) the process of growth hacking (with examples). If you work with a product, e-commerce or website and want to increase traffic and cro, you should absolutely read this.

If I'm being super picky, the only thing that I didn't like is the way the writing is set up. The paragraphs are very long and the big chunk of text can make the book a tad un-motivating to read sometimes.
Jun 28, 2018 rated it liked it
Shelves: business-books
I’m not really the audience for this book. Very interesting but would be great for UI/UX designers, product owners or managers. The system is supposed to be applicable for any business really but most of the examples are B2C rather than B2B.
From a HR point of view interesting how to set up a growth team and who should be on it. Also a good overview of what they should be doing but a bit too detailed for me.
Feb 25, 2018 rated it really liked it
Growth can be achieved by systematic efforts to growth experiments that combine clever psychology, marketing and programming. Most successful growth hacks utilise an "arbitrage" where the amount spend on marketing is near zero and customer reach is enormous. Usually these unicorn hacks disappear when competitors carbon copy the growth hack, vendor closes a loophole or FOMO fades away.

A good book overall. Provides food for thought and actionable elements that are easy to implement into your exist
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Entrepreneur Book...: Hacking Growth - March, 2018 1 14 Mar 01, 2018 06:18PM  
Sean Ellis is CEO and cofounder of, the number one online community built for growth hackers, with 1.8 million global users and over 350,000 new monthly visitors. Sean coined the term "growth hacker" in 2010, and is the producer of the Growth Hackers Conference. He regularly speaks to start-ups and Fortune 100s and has been featured in the New York Times, the Wall Street Journal, ...more
“Let’s say experiment A is testing a small change, such as the color of the sign-up button. As results start coming in, it becomes clear that the increase in the number of new visitors signing up is very small—garnering just 5 percent more sign-ups than the original button color. Besides the obvious assumption that changing the color of the sign-up button may not be the key factor holding back new users from signing up, it’s also an indication that you’ll have to let the experiment run quite a long time in order to have enough data to make a solid conclusion. As you can see from the chart above, to reach statistically significant results for this test, you’d need a whopping 72,300 visitors per variant—or, in other words, you’d have to wait 72 days to get conclusive results. As Johns put it in an interview with First Round Review, “That’s a lifetime when you’re a start-up!” In a case like this what a start-up really ought to do is abandon the experiment quickly and move on to a next, potentially higher-impact, one.” 1 likes
“Growth hacking cultivates the maximization of big data through collaboration and information sharing.” 0 likes
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