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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

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4.21  ·  Rating details ·  2,216 ratings  ·  194 reviews
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.

It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite
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Hardcover, 320 pages
Published April 25th 2017 by Currency
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Shavon
Mar 11, 2017 rated it it was amazing
Shelves: business
Most online marketing is uninformed; entrepreneurs are just copying other successful methods and hoping for the same results. Hacking Growth puts purpose and direction around marketing efforts. It teaches us to use the valuable data from our clients, website visitors, and prospects to develop effective interaction with our intended audience. Yes, it is trial and error, but it is educated trial and error, and that information on which the trials are based saves time and puts the focus on what you ...more
WhatIReallyRead
Jun 17, 2020 rated it really liked it
Recommended to WhatIReallyRead by: teachers at my Digital Marketing class
This book was a great and useful read. To be more specific:

1. Hacking Growth had a clear, logical structure and covered a comprehensive list of topics.

2. It started at the beginning: building a growth team. Why do you need one in the first place? Who should be in it? Who should lead it? etc.

3. While covering the Growth Hacking method and then each part of AARR, the author provided real cases. There was also a fictional growth team working on a fictional product to illustrate the approaches and
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Joseph Newell
Mar 23, 2019 rated it it was amazing
As a fan of structured exercises to propel work, Hacking Growth walks the delicate line between theory and practice in a way that educates, motivates, and illuminates the way forward. Excellent frameworks and theory regarding how to grow products using small, data-driven experiments.
Charles Franklin
Simply amazing! I got the opportunity to read this book for a review and decided that I will buy my own copy to learn more in-depth.
Alexey
Mar 09, 2019 rated it it was amazing
I genuinely liked the book. I've read it when the growth hacking hype has passed – I was surprised to find that the book is still relevant and can help add momentum to the organization. Definitely recommended for project/company leaders.
Brian Daniel
Jul 04, 2017 rated it liked it
Repetitive — but that's not a bad thing. Hacking Growth includes lots of case studies which means less analysis and more application. The writers do a great job of sticking to their goal until the last quarter of the book where it looks like they may be trying to get their word count to a specific place. All that being said, this along with Story Wars are the only two books you need to advance your thinking and effective use of resources when it comes to growing your business and market share fo ...more
Desmond
Apr 10, 2017 rated it it was amazing
Recommends it for: anyone involved in any level of business
Regardless of the size of your business, this book provides an overabundance of information on ramping up customers and revenue. It is extra useful for startups looking to grow rapidly in early stages.

The book lays the foundation with “Part 1: The Method” where it breaks down the process of Growth Hacking and the best ways to prepare its implementation. “Part 2: The Growth Hacking Playbook” is where the tactics come into play. I liked that the authors don’t just throw information at you and expe
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Ahmad Abugosh
Oct 26, 2018 rated it it was ok
I definitely expected more from the person who coined the term "Growth Hacking", although I was probably not the intended audience for the book (being more of a practitioner). This book is mainly just a collection of case studies, and theory into how growth hacking works. I would say its audience is more people that don't work in marketing that would need to hire a "growth" person or someone new to digital marketing, and not really for someone who's looking to hack growth at a startup (unless yo ...more
Frederik Christiansen
May 18, 2018 rated it really liked it
A must read for all marketing managers.

You get a good understanding of the epic AARRR framework

Acquisition
Activation
Retention
Revenue
Referral (lacking this one)

I suggest you google "The pirate framework: AARRR" as well
Amr Swalha
Sep 21, 2019 rated it it was amazing
Some startups think it's about how much you spend on advertising. Guess what it's what experience you deliver to the user and how you can engage him with your website or app. Must read for every startup out there.
Tiffany Guthrie
Apr 20, 2017 rated it it was amazing
More and more companies have become digital, and businesses continue to change their ways of doing things. This book would be important to anyone starting out a business.
Outdoors Nerd
Feb 23, 2018 rated it it was amazing
A rare book that I didn't just consume, I dined slowly. Simply awesome; a book to return to again and again.
Eddie Chen
Jul 02, 2020 rated it it was amazing  ·  review of another edition
a must-read for any aspiring data scientist or career practitioner in product analytics. full of applicable nuggets. highly recommended.
AV
Jul 22, 2020 rated it really liked it
An insightful book on things ranging from how to setup a growth team to how to go about the process of growth hacking to deciding on growth measures to pursue to measuring results. The books outlines some great examples of the different kinds of Growth Hacks that the authors have either applied in their own organizations or have seen being applied elsewhere.

But as someone pointed out in the reviews, I too probably expected a little more from someone who coined the term "Growth Hacking". I hoped
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Nathaniel Rayestu
Aug 23, 2017 rated it it was amazing
Must read book for anyone interested in the subject matter. The author(s) lay out a very thorough yet concise picture of what growth hacking involves and a step by step method on how to do it. They convincingly show that growth hacking methods or mindset can and should apply for you whether you work for a startup or a large company.
Teddy Dodger
Apr 10, 2020 rated it it was amazing
Lots of food for thought regardless of where you are in the business world
Kelly
Mar 07, 2019 rated it liked it
I found this one much more insightful and tactical than High Growth Handbook. It is, however, almost exclusively for drivers of internet-based consumer-focused businesses. That said, even though I tend to sell to the enterprise or run non-tech service based businesses, I still learned quite a bit that I can apply to my businesses. ...more
Max Hodges
Mar 15, 2018 rated it it was amazing
best marketing book I've read. more ideas per page than most entire books in this field
Nono
Oct 29, 2017 rated it it was amazing
One of the greatest books I've read on marketing and startups. Extremely insightful and always brings in examples, real and hypothetical which I enjoyed as an embedded story.

Recommended 100%
Glenn
May 03, 2017 rated it it was amazing
Shelves: business
This book is an outstanding playbook for companies focused on sustaining growth. It starts by describing how to form a cross-functional growth team to break down the walls you find in traditional marketing departments. It then provides valuable advice on how to use experimentation, surveys, deep data dives, and analytics to uncover the 'aha moment' you can offer your customers. In each chapter are specific examples of strategies from companies such as DropBox, Airbnb. HubSpot, P&G, Facebook, Ets ...more
Akshay Deo
Oct 01, 2019 rated it really liked it
A thorough book around how can one set up a growth hacking team and it's culture. The book is filled with a bunch of examples, scenarios which make the entire topic simple. Highly recommended for growth hackers/founders around the world.
Mike Siegel
Jul 06, 2017 rated it really liked it

As a Product Manager at a SaaS company going Freemium, this was a must-read. I am working on a Growth Strategy and wanted to read how the best go about Growth.


This book provides Entrepreneurs, Marketers and Product people with a practical way to construct your team, run your meetings along with specific techniques.


This book is a great primer to learn the goals and terminology of growth hacking. Sean does a good job identifying process - (1) data analysis and insight gathering; (2) idea generatio

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Barack Liu
Aug 09, 2020 rated it really liked it
261-Hacking Growth-Sean Ellis-Business-2017
Barack

"Hacking Growth" was first published in the United States in 2017. Business books. It mainly explores the concept of "growth hackers".

Sean Ellis. Born in Newport Beach, California, USA. He graduated from the University of California, Davis in 1994. He served as the marketing director of LogMeIn and Uproar. Served as a marketer for Dropbox, Lookout, and Xobni. Representative works: "Hacking Growth", "Startup Growth Engines", etc.

Part of the catalog
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Vassilena
Jul 09, 2017 rated it really liked it
Shelves: marketing
Reading marketing books can be a very disappointing activity. The time it takes a title to travel all the way from the author’s head to the reader’s hands is often longer than the half-life of marketing trends. Digital marketing changes by the second and books just can’t keep up.

But still, sometimes an author does their job well and describes something long-term. That’s what Sean Ellis and Morgan Brown have done in Hacking Growth.

I recommend Hacking Growth and I suggest you don’t postpone and re
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Aleksandar
Mar 28, 2019 rated it really liked it
Very thought inspiring book, leading to large number of ideas cropping in your head about how growth can be increased and maintained. It is invoking a change in direction of thinking, focusing on a never ending process of experimentation and measurements.

Why not five stars? The book is sometimes to verbose and in some parts lacks focus.

Overall worth a read.
E. Ritt
Sep 10, 2018 rated it really liked it
Strongly recommend if you work in the App business. A lot of interesting and relevant ideas.
Boni Aditya
Sep 26, 2019 rated it it was amazing
This book is best as a starting point for growth hacking, but for anyone who has been in analytics, the advice seems like common sense. To do testing and then increase the retention of customers does not seem like rocket science, but for people who are not acquainted with the process, it might seem like a radical innovation.


List of Books mentioned in this work
#girlboss
Influence the psychology of persuasion
Hooked
The everything store
Priceless
Predictably irrational
Thinking fast and slow
The art of c
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Alex
Apr 21, 2018 rated it it was amazing
Growth Tactics:
-Embedded widgets (games; YouTube - videos, Instagram - pics on Twitter)
-Network effects (LinkedIn - tie in email contacts)
-‘Sent from my iPhone’ ‘Sent with Hotmail free email’
-Referrals (Dropbox - free space for signups)
-PayPal $10 giveaway: Cost: $50-60m
-Crowdsourcing (Facebook - needed to translate and had users translate for them)
-Airbnb Craigslist (cross-listed postings on CL); Could give pro-version (cuts battery usage during off-times)
-McKinsey: Zero correlation between mar
...more
Jennifer
Mar 15, 2020 rated it it was amazing
This book was a useful read, one that I would recommend particularly for people who are working in product management or product analytics.

At its core, growth hacking is about establishing a culture of continuous customer-centric and data-backed experimentation to drive growth at a company. The first half of the book makes a case for why companies should implement the practice and describes the necessary components of a cross-functional growth hacking team, while the second half dives into grow
...more
Simon R
Jan 23, 2019 rated it it was amazing
Fascinating look at one of the fastest growing fields in tech. From a couple of very experienced GHs who have plenty of deep domain expertise and can shed light on what is often considered a dark art.

From Airbnb, Facebook, PayPal, and Etsy through to your more mundane physical channels like Walmart, there is always an interesting fact or story as to how they cracked some truly amazing growth statistics.

The book works on the premise of being a handbook for people looking to get started in the sp
...more
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Entrepreneur Book...: Hacking Growth - March, 2018 1 14 Mar 01, 2018 06:18PM  

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Sean Ellis is CEO and cofounder of GrowthHackers.com, the number one online community built for growth hackers, with 1.8 million global users and over 350,000 new monthly visitors. Sean coined the term "growth hacker" in 2010, and is the producer of the Growth Hackers Conference. He regularly speaks to start-ups and Fortune 100s and has been featured in the New York Times, the Wall Street Journal, ...more

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Whether it’s magic schools, dystopias, paranormal love stories, or contemporary explorations of important real-life issues, young adult books a...
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“Let’s say experiment A is testing a small change, such as the color of the sign-up button. As results start coming in, it becomes clear that the increase in the number of new visitors signing up is very small—garnering just 5 percent more sign-ups than the original button color. Besides the obvious assumption that changing the color of the sign-up button may not be the key factor holding back new users from signing up, it’s also an indication that you’ll have to let the experiment run quite a long time in order to have enough data to make a solid conclusion. As you can see from the chart above, to reach statistically significant results for this test, you’d need a whopping 72,300 visitors per variant—or, in other words, you’d have to wait 72 days to get conclusive results. As Johns put it in an interview with First Round Review, “That’s a lifetime when you’re a start-up!” In a case like this what a start-up really ought to do is abandon the experiment quickly and move on to a next, potentially higher-impact, one.” 1 likes
“La necesidad de responder con prontitud es sumamente importante, por eso el elemento clave del método Growth Hacking es la experimentación a la mayor velocidad posible.” 0 likes
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