Jonah Berger


Born
Washington, D.C., The United States
Genre


Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior.

Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work.

Average rating: 3.92 · 23,722 ratings · 2,082 reviews · 9 distinct worksSimilar authors
Contagious: Why Things Catc...

3.96 avg rating — 20,788 ratings — published 2013 — 48 editions
Rate this book
Clear rating
Invisible Influence: The Hi...

3.66 avg rating — 2,230 ratings — published 2016 — 23 editions
Rate this book
Clear rating
How Ideas Spread

3.61 avg rating — 262 ratings — published 2014 — 2 editions
Rate this book
Clear rating
The Catalyst: How to Change...

3.84 avg rating — 459 ratings — published 2020 — 15 editions
Rate this book
Clear rating
O Poder da Influência: As F...

really liked it 4.00 avg rating — 2 ratings
Rate this book
Clear rating
He Walks Like a Cowboy: One...

3.97 avg rating — 32 ratings — published 2007 — 2 editions
Rate this book
Clear rating
Hooked/Contagious/Growth Ha...

by
4.80 avg rating — 5 ratings
Rate this book
Clear rating
Internet Marketing for the ...

by
it was amazing 5.00 avg rating — 2 ratings — published 2015
Rate this book
Clear rating
CREEZ LA TENDANCE: Résumé e...

by
0.00 avg rating — 0 ratings
Rate this book
Clear rating
How to Make Your Content Ma...

by
0.00 avg rating — 0 ratings
Rate this book
Clear rating
More books by Jonah Berger…

Related News

Need another excuse to go to the bookstore this week? We've got you covered with the buzziest new releases of the day. To create our list, we foc...
32 likes · 36 comments

Upcoming Events

No scheduled events. Add an event.

“People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.”
Jonah Berger, Contagious: Why Things Catch On

“Virality isn’t born, it’s made.”
Berger, Jonah, Contagious: Why Things Catch On

“Making things more observable makes them easier to imitate, which makes them more likely to become popular.”
Berger, Jonah, Contagious: Why Things Catch On

Topics Mentioning This Author

topics posts views last activity  
100+ Books in 2020: Dolly's 100+ Books for 2013 25 79 Dec 31, 2013 06:36PM  
The History Book ...: * PHILOSOPHY AND POLITICS - MIND/BODY/BIOLOGY/PSYCHOLOGY 49 233 Jan 03, 2015 01:11PM  
The Seasonal Read...: This topic has been closed to new comments. Summer Challenge 2015: Completed Tasks (DO NOT DELETE POSTS) 3477 631 Sep 01, 2015 07:40PM  
Nothing But Readi...: New 2 U Authors: 2015 164 568 Jan 12, 2016 05:53PM  
WACKY READING CHA...: 15X15 Challenge 264 182 Sep 06, 2016 05:03PM  


Is this you? Let us know. If not, help out and invite Jonah to Goodreads.