Jonah Berger


Born
Washington, D.C., The United States
Genre


Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior.

Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work.

Average rating: 3.88 · 16,852 ratings · 1,553 reviews · 6 distinct worksSimilar authors
Contagious: Why Things Catc...

3.91 avg rating — 15,355 ratings — published 2013 — 39 editions
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Invisible Influence: The Hi...

3.59 avg rating — 1,312 ratings — published 2016 — 16 editions
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How Ideas Spread

3.64 avg rating — 190 ratings — published 2014 — 2 editions
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He Walks Like a Cowboy: One...

3.96 avg rating — 27 ratings — published 2007 — 2 editions
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Internet Marketing for the ...

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it was amazing 5.00 avg rating — 1 rating — published 2015
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CREEZ LA TENDANCE: Résumé e...

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Hooked [hardcover], contagi...

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“People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.”
Jonah Berger, Contagious: Why Things Catch On

“Virality isn’t born, it’s made.”
Jonah Berger, Contagious: Why Things Catch On

“Making things more observable makes them easier to imitate, which makes them more likely to become popular.”
Jonah Berger, Contagious: Why Things Catch On

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