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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
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Gmail, Facebook, AirBnb, Evernote. A new generation of multibillion dollar brands have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, and no billboards in Times Square.
It wasn’t luck that took them from tiny start-ups to massive success. They have a new strategy, called Growth Hacking. And it works.
In this e-special, ...more
It wasn’t luck that took them from tiny start-ups to massive success. They have a new strategy, called Growth Hacking. And it works.
In this e-special, ...more
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Though I found the Ryan Holiday’s Growth Hacker thought provoking and had several good ideas in it, I also found it frustrating.
My point of frustration may not really be Mr. Holiday fault, but just the same it was my main point of contention with the book. I have spent my career with multiple Business-to-Business (B2B) product companies. In most of these companies the product was complicated and had many parts and aspects to it (including software and hardware components).
Though clearly there ar ...more
My point of frustration may not really be Mr. Holiday fault, but just the same it was my main point of contention with the book. I have spent my career with multiple Business-to-Business (B2B) product companies. In most of these companies the product was complicated and had many parts and aspects to it (including software and hardware components).
Though clearly there ar ...more
This book came off as a collection of self-promotional blog posts. About 1/3 of the book is spent trying to justify its own existence by talking up how you can forget everything you knew about traditional marketing. Where "traditional marketing" seems to consist mainly of running billboard or TV spots with expensive celebrities. The book's narrow-minded view of marketing really discredits what "non-growth hackers" actually do, while nebulously outlining what growth hackers actually do.
A positiv ...more
A positiv ...more
I figured I’d read the cannon on Holiday so this was next. If you don’t know what “growth hacking” means, this is a good intro. But if you do, this is a waste of time.
The book is fine for a complete beginner. But it's quite at rookie level.
~ Basic and vague, yet still relevant. ~
At 56 pages, the ebook is worth the minimal time investment. This was my 4th Ryan Holiday book, and I'm a big fan, although Perennial Seller and Trust Me, I'm Lying: Confessions of a Media Manipulator were better.
“Marketing, too many people forget, is not an end unto itself. It is simply getting customers. And by the transitive property, anything that gets customers is marketing.”
"Growth-hacking is more of a mindset than a tool kit."
tl;dr:
Marketing is a s ...more
At 56 pages, the ebook is worth the minimal time investment. This was my 4th Ryan Holiday book, and I'm a big fan, although Perennial Seller and Trust Me, I'm Lying: Confessions of a Media Manipulator were better.
“Marketing, too many people forget, is not an end unto itself. It is simply getting customers. And by the transitive property, anything that gets customers is marketing.”
"Growth-hacking is more of a mindset than a tool kit."
tl;dr:
Marketing is a s ...more
Fantasy overview of what Growth hacking is, and how to apply it to your company. Dives into quick examples of how some of the top companies today applied growth hacker marketing tactics to their business.
Points from the book:
1.) Growth Hacking
Marketing isn't something you do at the end of a product, it's intertwined in all aspects of the creative process (design, engineering, business strategy). The days of taking the "hollywood" approach to marketing ( launching event, billboards, super bowl ad ...more
Points from the book:
1.) Growth Hacking
Marketing isn't something you do at the end of a product, it's intertwined in all aspects of the creative process (design, engineering, business strategy). The days of taking the "hollywood" approach to marketing ( launching event, billboards, super bowl ad ...more
As a blogger and early Digg superuser I've had a ringside seat to many growth hacking campaigns and I've even done a bit of growth hacking myself but... the problem with growth hacking is there are countless hacks and a myriad of strategies but little has ever been done to connect the dots. Some books have enumerated some of these strategies and others have focused on individual pieces of the growth puzzle but each makes growth hacking appear chaotic and disorganized. The truth is that growth ha
...more
Chưa bao giờ đọc cái gì về growth hacking cả mặc dù đã nghe và nhìn thấy từ này rất nhiều lần và đã muốn tìm hiểu từ lâu. Chỉ biết growth hacking là cái gì đó liên quan đến startup. Xong tình cờ thấy cuốn này bìa bắt mắt lại liên quan tới marketing nên đọc thử. Cuốn này viết dễ hiểu và là một sự khởi đầu tốt với người mới làm quen như mình.
Tác giả nhắc nhiều lần trong cuốn sách rằng đây không phải cuốn sách dạy cách làm mà là cuốn sách để thay đổi mindset của những người làm marketing truyền thố ...more
Tác giả nhắc nhiều lần trong cuốn sách rằng đây không phải cuốn sách dạy cách làm mà là cuốn sách để thay đổi mindset của những người làm marketing truyền thố ...more
فيسبوك وزينغا وغروبون وبينترست وغووغل ما دفعو ولا دولار للماركيتينغ. Growth Hacking عبارة عن 4 خطوات لازم تنعمل لأنو الماركيتينغ الحالي يلي عرفناه حالياً عم ينقرض ورح ياخد كل يلي عم يستعملوه متل التلفزيون واللوحات الإعلانية والجرايد والراديو. أول الكتاب حسيت هالشي مُبالغ فيه وهالطريقة بس بتنطبق عالمشاريع الأونلاين. بس وقت يحكي الكاتب أمثلة عن مشاريع عأرض الواقع. ووقت يحكيلك كيف نفّذ الـ Growth Hacking عالكتاب يلي بين إيديك هلأ وعم تقرؤوه. بتعرف انو الكوكب صار مكان كبير للإبداع وتحقيق كتير أحلام
...more
It's gotten to the point where I simply do not miss a word Ryan Holiday writes--whether it's a Tweet, a blog post, or certainly a new book. I would have never expected his latest--a brief, cheap ($2.99), e-book-only work--to be such a game changer...if not a life changer. Before reading this, I didn't know the term "growth hacker," but now I can't imagine ever doing business without it. I suppose I'd always innately knew I needed growth hacking within the marketing for my own novels, but this is
...more
A very short but useful book about new marketing rules, about sunset advertising on television and new ways of business promotion.
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Очень коротенькая но полезная книга про новые правила маркетинга, про закат рекламы по телевидению и новые пути продвижения бизнесса.
I read this book on Scribd by
Readlax Chrome Extension
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Очень коротенькая но полезная книга про новые правила маркетинга, про закат рекламы по телевидению и новые пути продвижения бизнесса.
I read this book on Scribd by
Readlax Chrome Extension
Must-read position for traditional marketers and good compulsory read for start-up related people. The book presents the foundation, philosophy and key principles of growth hacking - the new way of attracting and maintaining clients in the long run. Few actionable tips, some great case studies. If you're looking for a book, which will tell you what to do, it's not the one. But if you're looking for a book, which will tell you how you should be thinking about marketing your product - go, run to t
...more
Aug 19, 2018
Zahra
added it
Who is "growth hacker " ??
I'm highly interested in modern job descriptions my first impressions about this term is what is it like to be a growth hacker I mean we've seen a lot of non-traditional companies , personal blogs or accounts or even a random youtube video going viral .. so what's the secret ?
Obviously a great marketing team of growth engineers working backstage to make this happen ..
" A growth Hacker is someone who has thrown out the playbook of traditional marketing and replaced it wi ...more
I'm highly interested in modern job descriptions my first impressions about this term is what is it like to be a growth hacker I mean we've seen a lot of non-traditional companies , personal blogs or accounts or even a random youtube video going viral .. so what's the secret ?
Obviously a great marketing team of growth engineers working backstage to make this happen ..
" A growth Hacker is someone who has thrown out the playbook of traditional marketing and replaced it wi ...more
Inspiring, dar departe de a veni cu o revelație despre cum se fac campanii de succes (deși abundă de exemple faine de campanii și poziționări de brand). Aș include-o musai în bibliografia studenților de la Publicitate.
I'm sure this book was valuable in 2013 - It was a little too basic for me in 2017. Yep, data driven is essential. But, let's come up with some amazing strategies for how to build off just calling out data as important.
Як мінімум тепер знаю хто такі гроуз хакери або хакери росту.
Книга про те як не робити дурної роботи, а створювати потрібні продукти для своєї аудиторії.
Маркетингом можна вважати все, що допомагає зростати.
Книга про те як не робити дурної роботи, а створювати потрібні продукти для своєї аудиторії.
Маркетингом можна вважати все, що допомагає зростати.
A growth hacker is a software or computer engineer leading another team of engineers for the purpose of marketing. The concept of a growth hacker (and the point of Ryan's book) is that 'coding and technical chops are now an essential part of being a great marketer' (from Andrew Chen who is referenced in the book).
This was an alarming proposition for author Ryan Holiday as he is no engineer but is rather the VP of marketing of a large corporation (in addition to marketing for other well known cl ...more
This was an alarming proposition for author Ryan Holiday as he is no engineer but is rather the VP of marketing of a large corporation (in addition to marketing for other well known cl ...more
O autor é formado em marketing e trabalha nessa área há anos, e então ele se depara com empresas digitais, mais precisamente startups, em que ele percebe que o que se sabe sobre marketing não se aplica ao DropBox, Instagram, Pinterest, entre outros.
O que o impressionou é que nenhuma das startups tinham o conceito de marketing (tradicional, pelo menos) e nem dinheiro. Sob o ponto de vista dele, as startups recriaram o marketing, que ele e outros autores chamam de growth hacking, por meio de ações ...more
O que o impressionou é que nenhuma das startups tinham o conceito de marketing (tradicional, pelo menos) e nem dinheiro. Sob o ponto de vista dele, as startups recriaram o marketing, que ele e outros autores chamam de growth hacking, por meio de ações ...more
Concepts and ideas used to define the Growth Hacker Marketing in this book are just a mixture of well-known approaches as Inbound Marketing and Integrated Marketing. Contemporary Mkt has rapidly and profoundly evolved since the rise of technology. It's absolutely not foolish as it was described in this book.
This books packs a real punch in 56 pages. It gives you everything you need to know to adopt a growth-hacking mindset, which is the way marketing will be done exclusively in the future.
Senos kartos rinkodarininkams bus labai naudinga. Mano atveju, daug kas jau buvo žinoma. Tačiau idėjù pasisėmiau, o nuo kai kuriù žiniù nupūčiau dulkes. Nebloga, greitai ir lengvai skaitoma, gerai sustrateguota ir parašyta aiškia, suprantama kalba. Labai patogu, kad yra terminù žodynėlis, kuris ne tik sausai paaiškina termino reikšmę, bet ir pateikia pavyzdžiú, ar išsamesnį paaiškinimà. Knyga ne stebuklas, tačiau tikrai Rekomenduočiau visiems, norinties išsigryninti internetinės rinkodaros ir ma
...more
A nice introduction about "growth hackers". The book is stuffed with numerous tactics used by top companies for the marketing, which obviously I loved.
Who should read this book?
If you want to know about growth hacking or you are just someone who wants to read about marketing.
Who should read this book?
If you want to know about growth hacking or you are just someone who wants to read about marketing.
Es un libro muy interesante y útil para cualquiera que esté emprendiendo o como parte de un equipo de mercadotecnia. Habla desde la experiencia y ofrece muchos recursos para seguir aprendiendo y poner en práctica.
Ideas concisas y a lo que vamos. Necesario para los que trabajamos en digital, medios y usamos las redes sociales con frecuencia o como modo de vida.
Maybe novel in 2014, but this blog-post-turned-novella was nothing more than pointing out that traditional marketing has changed.
Very good book to show you a lot of another options for marketing.
I read this more some work related enlightenment, but it was stuff I pretty much knew already. At least it was quick.
Wake Up, Advertising
A review of Growth Hacker Marketing
Although the slogan “Advertising is Dead” has been proclaimed again and again by iconoclasts and innovators around the world since the beginning of the millennium, it might not be entirely true—especially in this country (Indonesia) where big companies are still taking advantage of oblivious citizens who are mostly still residing in rural areas away from civilisation and high-speed internet connection. To say advertising is dying is more acc ...more
A review of Growth Hacker Marketing
Although the slogan “Advertising is Dead” has been proclaimed again and again by iconoclasts and innovators around the world since the beginning of the millennium, it might not be entirely true—especially in this country (Indonesia) where big companies are still taking advantage of oblivious citizens who are mostly still residing in rural areas away from civilisation and high-speed internet connection. To say advertising is dying is more acc ...more
Work based reading
It is basically an overview of an overview.... not worth the time if you are seriously into the subject
| topics | posts | views | last activity | |
|---|---|---|---|---|
| Business-Related ...: Book # 28 Growth Hacker Marketing | 1 | 5 | Apr 06, 2016 07:19AM |
Ryan Holiday is media strategist for notorious clients like Tucker Max and Dov Charney. After dropping out of college at 19 to apprentice under the strategist Robert Greene, he went on to advise many bestselling authors and multi-platinum musicians. He is the Director of Marketing at American Apparel, where his work in advertising was internationally known. His strategies are used as case studies
...more
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“The end goal of every growth hacker is to build a self-perpetuating marketing machine that reaches millions by itself.”
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“... coding and technical chops are now an essential part of being a great marketer. Growth hackers are a hybrid of marketer and coder...”
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2 likes
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