April Dunford

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Born
Canada
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June 2019


Average rating: 4.32 · 883 ratings · 95 reviews · 2 distinct worksSimilar authors
Obviously Awesome: How to N...

4.32 avg rating — 880 ratings2 editions
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The Pragmatic Marketer: Vol...

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4.67 avg rating — 3 ratings — published 2009
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Obviously Awesome by April Dunford
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Obviously Awesome by April Dunford
"Tight, to-the-point book on the positioning. Really well structured and fun references throughout."
Obviously Awesome by April Dunford
"Useful, thought provoking book!

April did a great job at cobsolidating an amorphous concept and backlog of opinions into something easily consumable and thought provoking. "
Obviously Awesome by April Dunford
"Say goodbye to poring through pages of boring theories, facts and anecdotes and say hello to a book that gets to the point, gives you answers and removes the mystery around product positioning.
I have been in product management for more than 20 years" Read more of this review »
More of April's books…
“When investors hear the word “disruption,” they see opportunity for new companies to expand and grow. But sometimes customers hear “disruption” as replacing things they have invested in—even though they might be ready to do that in the future, they may not want to think about that today.”
April Dunford, Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

“Positioning is the act of deliberately defining how you are the best at something that a defined market cares a lot about.”
April Dunford, Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

“Sit, walk or run, but don’t wobble.” Zen proverb”
April Dunford, Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It




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