April Dunford

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Born
Canada
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Member Since
June 2019


Average rating: 4.43 · 134 ratings · 13 reviews · 2 distinct works
Obviously Awesome: How to N...

4.42 avg rating — 132 ratings2 editions
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The Pragmatic Marketer: Vol...

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4.50 avg rating — 2 ratings — published 2009
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Obviously Awesome by April Dunford
"Tight, to-the-point book on the positioning. Really well structured and fun references throughout."
Obviously Awesome by April Dunford
"Useful, thought provoking book!

April did a great job at cobsolidating an amorphous concept and backlog of opinions into something easily consumable and thought provoking. "
Obviously Awesome by April Dunford
"Say goodbye to poring through pages of boring theories, facts and anecdotes and say hello to a book that gets to the point, gives you answers and removes the mystery around product positioning.
I have been in product management for more than 20 ye..." Read more of this review »
Obviously Awesome by April Dunford
"This is one of the best business books I've ever read and it's changed the way I think about building a startup.

I always saw positioning as a concept that marketing people talk about but could never actually define. Early on in the book, April Du..." Read more of this review »
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