April Dunford

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April Dunford

Goodreads Author


Born
Canada
Twitter

Genre

Member Since
June 2019


Average rating: 4.3 · 2,182 ratings · 196 reviews · 2 distinct worksSimilar authors
Obviously Awesome: How to N...

4.29 avg rating — 2,179 ratings3 editions
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The Pragmatic Marketer: Vol...

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4.67 avg rating — 3 ratings — published 2009
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Obviously Awesome...
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Quotes by April Dunford  (?)
Quotes are added by the Goodreads community and are not verified by Goodreads. (Learn more)

“While we understand that context is important, we generally fail to deliberately choose a context because we believe that the context for our product is obvious.”
April Dunford, Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

“Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.” MICHAEL PORTER”
April Dunford, Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

“It’s always better to be a little boring than completely baffling.”
April Dunford, Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It




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