Byron Sharp


Born
New Zealand

Byron Sharp is Professor of Marketing Science, and Director of the Ehrenberg-Bass Institute at the University of South Australia.

His research is supported corporations around the world including Coca-Cola, Mars, Kraft, Nielsen, British Airways, CBS, ESPN, Kellogg's and many others.

Dr Sharp has published over 100 academic papers and is on the editorial boards of four journals.

Average rating: 4.17 · 1,955 ratings · 153 reviews · 6 distinct worksSimilar authors
How Brands Grow: What Marke...

4.19 avg rating — 1,695 ratings — published 2010 — 13 editions
Rate this book
Clear rating
Marketing: Theory, Evidence...

by
4.23 avg rating — 35 ratings — published 2013 — 4 editions
Rate this book
Clear rating
How brands grow: La vérité ...

really liked it 4.00 avg rating — 2 ratings
Rate this book
Clear rating
How brands grow ? : La véri...

by
it was amazing 5.00 avg rating — 1 rating
Rate this book
Clear rating
How Brands Grow: Part 2: Em...

by
4.07 avg rating — 219 ratings — published 2016 — 2 editions
Rate this book
Clear rating
How Brands Grow and How Bra...

by
4.33 avg rating — 3 ratings
Rate this book
Clear rating
More books by Byron Sharp…

Upcoming Events

No scheduled events. Add an event.



Is this you? Let us know. If not, help out and invite Byron to Goodreads.