Byron Sharp


Born
New Zealand

Byron Sharp is Professor of Marketing Science, and Director of the Ehrenberg-Bass Institute at the University of South Australia.

His research is supported corporations around the world including Coca-Cola, Mars, Kraft, Nielsen, British Airways, CBS, ESPN, Kellogg's and many others.

Dr Sharp has published over 100 academic papers and is on the editorial boards of four journals.

Average rating: 4.16 · 1,284 ratings · 107 reviews · 6 distinct worksSimilar authors
How Brands Grow: What Marke...

4.17 avg rating — 1,114 ratings — published 2010 — 8 editions
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Marketing: Theory, Evidence...

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4.32 avg rating — 28 ratings — published 2013 — 4 editions
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How brands grow ? : La véri...

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0.00 avg rating — 0 ratings
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How brands grow: La vérité ...

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How Brands Grow: Part 2: Em...

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3.99 avg rating — 139 ratings — published 2016 — 2 editions
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How Brands Grow and How Bra...

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4.33 avg rating — 3 ratings
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