Rory Sutherland


Born
Usk, Monmouthshire, Wales, The United Kingdom
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Average rating: 4.28 · 2,653 ratings · 303 reviews · 5 distinct worksSimilar authors
Alchemy: The Surprising Pow...

4.29 avg rating — 2,528 ratings — published 2019 — 26 editions
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Rory Sutherland: The Wiki Man

4.24 avg rating — 114 ratings — published 2011 — 3 editions
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The Behavioral Economics Gu...

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3.63 avg rating — 8 ratings
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The Blue Lady's New Look an...

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really liked it 4.00 avg rating — 3 ratings — published 2010
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The Activation Imperative: ...

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2.40 avg rating — 5 ratings4 editions
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“A flower is a weed with an advertising budget.”
Rory Sutherland

“Ever since, in the U.K. they banned smoking in public places, I've never enjoyed a drinks party ever again. And the reason, I only worked out just the other day, is when you go to a drinks party and you stand up and you hold a glass of red wine and you talk endlessly to people, you don't actually want to spend all the time talking. It's really, really tiring. Sometimes you just want to stand there silently, alone with your thoughts. Sometimes you just want to stand in the corner and stare out of the window. Now the problem is, when you can't smoke, if you stand and stare out of the window on your own, you're an antisocial, friendless idiot. If you stand and stare out of the window on your own with a cigarette, you're a fucking philosopher.”
Rory Sutherland

“the human mind does not run on logic any more than a horse runs on petrol”
Rory Sutherland, Alchemy: The Surprising Power of Ideas That Don't Make Sense



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