Rory Sutherland

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Rory Sutherland


Born
Usk, Monmouthshire, Wales, The United Kingdom
Twitter


Rory Sutherland is the vice-chairman of Ogilvy UK and the co-founder of its Behavioural Science Practice. He is the author of Alchemy: The Surprising Power of Ideas that Don’t Make Sense, writes The Spectator’s Wiki Man column, presents several series for Radio 4, serves on the advisory board of the Evolution Institute and is former president of the Institute of Practitioners in Advertising. His TED talks have been viewed more than 7 million times.

Average rating: 4.23 · 4,753 ratings · 518 reviews · 12 distinct worksSimilar authors
Alchemy: The Surprising Pow...

4.25 avg rating — 4,497 ratings — published 2019
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Decoded: The Science Behind...

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4.21 avg rating — 1,010 ratings — published 2013 — 20 editions
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Rory Sutherland: The Wiki Man

4.20 avg rating — 121 ratings — published 2011 — 3 editions
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Transport for Humans: Are W...

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3.78 avg rating — 46 ratings4 editions
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Alchemy : The Magic of Orig...

3.88 avg rating — 40 ratings
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Hacking the Unconscious

3.73 avg rating — 33 ratings
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The Behavioral Economics Gu...

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3.71 avg rating — 7 ratings
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Alchemy

it was amazing 5.00 avg rating — 3 ratings
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Alquimia – O Poder Surpreen...

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Alchimie

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More books by Rory Sutherland…
Quotes by Rory Sutherland  (?)
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“A flower is a weed with an advertising budget.”
Rory Sutherland

“the human mind does not run on logic any more than a horse runs on petrol”
Rory Sutherland, Alchemy: The Surprising Power of Ideas That Don't Make Sense

“Ever since, in the U.K. they banned smoking in public places, I've never enjoyed a drinks party ever again. And the reason, I only worked out just the other day, is when you go to a drinks party and you stand up and you hold a glass of red wine and you talk endlessly to people, you don't actually want to spend all the time talking. It's really, really tiring. Sometimes you just want to stand there silently, alone with your thoughts. Sometimes you just want to stand in the corner and stare out of the window. Now the problem is, when you can't smoke, if you stand and stare out of the window on your own, you're an antisocial, friendless idiot. If you stand and stare out of the window on your own with a cigarette, you're a fucking philosopher.”
Rory Sutherland



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