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Blink: The Power of Thinking Without Thinking

by Malcolm Gladwell

3.89 · Rating details · 362,351 Ratings · 12,256 Reviews

In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant--in the blink of an eye--that actually aren't as simple as they seem. Why are some peopl ...more

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Paperback, 296 pages

Published April 3rd 2007 by Back Bay Books (first published 2005)

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Community Reviews

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Oct 18, 2007 Matt Kosinski rated it it was ok

Here's Blink in a nutshell:

Split decisions can be good; better than decisions where we take a lot of time to carefully weigh our options and use scientific evidence.

Except when they're not.

Rapid cognition is an exciting and powerful way to use your brain's quick, intuitive capabilities to make stunningly accurate decisions, and can even lead you to have better success in sports, business and politics.

Except when it won't.

We should learn to trust our snap judgments, even in seemingly complex si ...more

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May 13, 2007 Nina rated it liked it

For anyone who is thinking about reading this book, I highly recommend it. However, I also recommend reading it as a series of fascinating, well-told stories. It is really nothing more and nothing less.

One of the criticisms I heard about this book before I read it is that Gladwell lays out his theory in the first chapter, and the rest of the book is just example after example supporting his theory. I agree, however it would be a serious mistake to only read the first chapter. The pleasure of rea For anyone who is thinking about reading this book, I highly recommend it. However, I also recommend reading it as a series of fascinating, well-told stories. It is really nothing more and nothing less.

One of the criticisms I heard about this book before I read it is that Gladwell lays out his theory in the first chapter, and the rest of the book is just example after example supporting his theory. I agree, however it would be a serious mistake to only read the first chapter. The pleasure of reading this book is in those stories- he talks about interesting psychological experiments and unbelievable examples of where snap judgement trumped long and careful research and analysis, and where snap judgement failed because of unconscious prejudices. The problem with this book is that his argument is not cohesive.

I kept reading on and on expecting his argument to become clear, but that never happens. Instead, one story after another contradicts his original theory, and he keeps changing his mind about what that theory is. For example, a point he makes is that someone's intuition can lead to the right conclusion, while deliberate analysis by experts considering all information available can be completely off. However, in all his stories where someone made a good snap judgement, that person was an expert and was able to use his judgement under a high-stress situation precisely because of his long career of careful study or of many experiences in that situation. Another problem is that he seems to think that one can know ahead of time when to use their snap judgement or when to carefully research something and consider all information available. The problem with that part of his argument is that, in all the examples where the person's snap judgement failed, that person was not aware of his subconscious prejudices because they were, obviously, subconscious. In the afterward he wrote after the book was published, he tried to reconcile these contraditions, but it was still not convincing.

Regardless, his examples really are fascinating, and he really is a great story-teller. I think if you read this book without the expections that I had, and without trying to mentally place each example in a larger framework of what you think his argument is, you would very much enjoy it. ...more

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Apr 29, 2007 Doc Opp rated it did not like it

As an empirical psychologist by training, I get very annoyed at journalists who simplify things to the point that its no longer even remotely accurate. Such is the case for Blink. This is especially annoying to me, because the book describes my area of research specialization. If you're interested in a fun read, Gladwell is certainly an engaging author. If you're looking for something that accurately describes the research, I'd recommend looking elsewhere.

For example, Scott Plous's "the psychol ...more

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Jun 05, 2014 Sanjay Gautam rated it liked it

Blink is- what all the stories, case studies, and arguments add up to- an attempt to understand the magical and mysterious thing called Judgement. Its basic premise is: split second decisions (snap judgements); how they can be good and bad.

Gladwell suggests split-seconds decisions are better than the decisions where we take considerable time to weigh our choices and options. He points out that our mind figure things, people, et al. in a blink of an eye. And it is often that these snap judgeme ...more

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Aug 13, 2007 Margaret Ross rated it liked it · review of another edition

I think this book wins my prize for Most Easily Misinterpreted to Serve Personal Agendas. Gladwell gets so into the interesting details of the case he's building, he really doesn't emphasize the final conclusions of the book at all, leaving people to think that the interesting details are the whole point, which is unfortunate. But then again, I'm not 100% sure I got the whole point.

Most of the folks I know think that this book is about how a person's gut instincts can be a better read of a situa ...more

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Oct 15, 2007 Ashley rated it it was amazing

Recommends it for: everyone

Shelves: 2007-oct-to-dec-only

I would put this book in the category of "Freakonomics" and "The Tipping Point." By the same author as the latter title, Malcolm Gladwell, the purpose of this book is to weigh the advantages as well as the disadvantages of the power of the mind's ability to unconsciously leap to conclusions based on what is seen in the proverbial blink of an eye.

While I have read some negative reviews of Gladwell's book, mostly citing that he fails to inform the reader how to know when to go with your gut and w ...more

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Dec 17, 2007 Diane rated it really liked it

Shelves: sociology-psychology, nonfiction

O, to have the writing career of Malcolm Gladwell. The man pulls interesting case studies from academic research and news headlines, spins it into a book under a general theme, and blammo! He has a bestseller. This formula worked for him with The Tipping Point and then Blink.

Blink is a compelling read, despite its weak overall theme, which is that sometimes split-second decisions are good and sometimes they're bad, and we need to learn when to trust our first impressions and when to discount th ...more

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Jul 22, 2013 seak rated it really liked it

Shelves: audio, 2013

Much like the reason behind my majoring in Economics, I like Gladwell because he opens my mind to new ideas and new ways to think. Much like Economics, I believe he's far from perfect, but I really enjoy viewing the world through his lens.

In just about anything, when people start acting as if there is only one way to do something, I stop listening to them. This goes for many things, but especially politics. If you DO, however, find someone who is omniscient and knows exactly how every policy wi Much like the reason behind my majoring in Economics, I like Gladwell because he opens my mind to new ideas and new ways to think. Much like Economics, I believe he's far from perfect, but I really enjoy viewing the world through his lens.

In just about anything, when people start acting as if there is only one way to do something, I stop listening to them. This goes for many things, but especially politics. If you DO, however, find someone who is omniscient and knows exactly how every policy will turn out in the end, please let me know. I may listen to their one way of seeing the world. Otherwise ...

What I got from Blink is that there is a lot to our instant thoughts and feelings and many times much more than we give them credit. The traditional wisdom is to plan and make huge weighty decisions based on every single bit of information that we have at our fingertips (which is just about everything, google!). This is actually a big reason my wife and I get into ... disagreements (we'll go with that). She likes to plan everything down to the last detail and I like to be a bit more relaxed.

So it would seem that this book is a big proponent of my way of doing things, but it turns out it's not so much.

We should trust our gut-instinct, says Blink, if we have many hours of experience in said realm of understanding because we have developed the skills to make sense of those small details and because we have the ability to "thin slice."

Gladwell also makes the point that not always can we trust our gut-intinct, however, because our gut-instinct tends to be racist, even when we are not in fact consciously racist. Also, our instincts can get overwhelmed by heightened arousal, such as when people can't even dial 911 in an emergency because their senses are overloaded.

But then again, you can practice and have these types of unconscious reactions mitigated.

The interesting story-telling style of introducing these topics is, of course, what really gets me. It's the stories that are often unbelievable that have me clamoring for more, just like in Outliers (although I think Outliers was a little better written) and I would assume his other books.

He goes into why The Getty art museum spent millions on a fake kouros (Greek statue) and why cops probably aren't racial profiling when they beat people like Rodney King, but because of a few key mistakes such as allowing their unconscious to get overwhelmed and also because they were a group of officers instead of just one.

He talks about people who can listen to a couple and tell when they should start talking to their lawyers and people who have developed the actual abilities that are shown in the TV show "Lie to Me." How looking at a person's room for 5 minutes may give a complete stranger a better picture of a person than a good friend.

I've always loved these types of explanations for things. There's the old wisdom we have and the wisdom we assume when we don't have any other way to describe a particular event and which is completely wrong. I love thinking new ideas, even when it's old news and that's why I'll keep coming back to Gladwell. ...more

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Nov 09, 2009 Kemper rated it really liked it

Shelves: non-fiction, blinded-me-with-science

I generally distrust anyone who says that they ‘go-with-their-gut’. But when the company I work for announced a major decision a few years back, I instantly said, “This is going to be a huge mistake.” Smart people had examined the deal backwards and forwards for months and thought it was a great idea. I had a bad feeling about it that I could only later explain, and I was far from the only one. And we were right. The entire thing turned out to be a huge disaster.

I kept thinking about that incid I generally distrust anyone who says that they ‘go-with-their-gut’. But when the company I work for announced a major decision a few years back, I instantly said, “This is going to be a huge mistake.” Smart people had examined the deal backwards and forwards for months and thought it was a great idea. I had a bad feeling about it that I could only later explain, and I was far from the only one. And we were right. The entire thing turned out to be a huge disaster.

I kept thinking about that incident when I read Blink. The book has a pretty obvious point. People make snap decisions that they can’t consciously explain. Sometimes these decisions are correct and amazing based on the limited amount of information available. Art experts who instantly know a statue is fake despite scientific tests indicating otherwise. A fireman who appears to be fighting a routine small fire suddenly orders his men out without really knowing why and the floor collapses a second later. And sometimes these decisions can be wrong and have tragic consequences. Four cops think a guy has a gun when he’s pulling his wallet out and shoot him multiple times.

We’ve all made quick decisions and later been amazed at how good or bad they turned out, but what makes Blink interesting is that Gladwell does some examination of the science behind how we arrive at these conclusions, and his thoughts on how the data we’re processing can either give us incredible insight or lead us horribly wrong.

Thankfully, Gladwell is not making an argument against logical thinking or analyzing a problem. What he is doing is pointing out that instinct or intuition can be a powerful tool IF the people involved have trained themselves to make good decisions, and if we know when to trust it. He’s got a lot of great examples of doctors, military officers and police officers who often have to make life-or-death decisions in a matter of seconds with limited information. They have to trust their instincts, and Gladwell makes some common sense points that the right kind of training and education can make a huge difference. He contrasts the story of the four New York cops who killed the guy with a wallet versus a patrolman who did not fire on someone who actually had a gun but was attempting to surrender it.

What made this book fun to read was the variety of examples that Gladwell uses and the scientific research done with them. Art dealers, doctors, marriage counselors, cops, military officers, car salesmen, a tennis coach, and classical musicians are all used as examples of the strengths and weaknesses of snap decisions. There’s also some simple experiments included that let you play along at home. This is a book that will make you think about the way you think.
...more

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Oct 05, 2008 Will Byrnes rated it liked it

Shelves: non-fiction, psychology-and-the-brain

This was a big best-seller for Gladwell. He posits that much of the time we make decisions, reach conclusions in a sort of pre-conscious manner that he calls “thin-slicing.” That means taking a very small sample, a thin slice, and making a decision immediately based on that information. However, it is the case that the ability to evaluate that slice is fed by a lifetime of experience. It is not simply, as some, including President Bush the second, might believe, that using one’s gut, in the abse ...more

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Sep 13, 2007 MacKenzie rated it it was ok

Recommends it for: bored travelers and people who think WAY too much.

so i bought this book in boston's logan airport about 10 minutes before i had to board a flight to seattle. the bookstore was limited; i didn't want to have to work to get interested. and the first 100 pages or so did the trick... until i realized that gladwell wasn't so much building an argument as telling stories about a certain topic. don't get me wrong, i finished the book. later. back in boston, on the T. and it did cover some interesting studies, or i wouldn't have done so. but i suspect t ...more

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Apr 04, 2009 Ed rated it it was ok

Recommends it for: Pop Psychology Fans

Shelves: essays-politics-science-religion, reviewed, non-fiction

I didn't learn much from this book that I did not already know. I am beginning to suspect that Malcolm Gladwell is not writing books that uncover valuable facts that we should know, but rather is writing books that restate facts we already know but in an interesting way.

I like his anecdotal stories very much which is why I finished the book - hoping for more stories. When he lays out the facts, though, his writing is no more interesting than any other scientific author.

So, in summary, what we h ...more

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Feb 04, 2011 Riku Sayuj rated it it was amazing

Shelves: r-r-rs, pop-journ-type

Probably the best among Gladwell's books. He still stands true to his success mantra - "Gladwell - The Power of Inductive Reasoning." But, it was still a well researched and informative book. Blink.

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Feb 22, 2017 Ana Vlădescu rated it really liked it · review of another edition

Shelves: me-likey-a-lot, page-turner, brainy-psychological, non-fiction, of-self, science, psych-neuro

A really great study on how important the first few seconds of anything can be, in any particular situation. Be it that you're an art expert who instantly knows an object is fake, or a police man who thinks that the victim is pulling a gun out of their pocket rather than a wallet, it's very clear that human beings do have this constant auto-pilot running, an unconscious "survival mode" that gives us most of the clues we might need in the "blink" of an eye, and sometimes those clues might be wron ...more

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Jan 14, 2008 Carolyn rated it liked it

Equally as fascinating as Gladwell's other book The Tipping Point. Really makes you think, consider your decisions differently.

Quotes:
But in the end it comes down to a matter of respect, and the simplest way that respect is communicated is through tone of voice.

Of the tens of millions of American men below five foot six, a grand total of ten in my sample have reached the level of CEO, which says that being short is probably as much of a handicap to corporate success as being a woman or an Afric ...more

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Aug 04, 2017 SeyedMahdi Hosseini rated it it was amazing · review of another edition

مالکوم گلادول میآموزد که گاهی همانند ماجرای مجسمهی کورو یا شبیهسازی جنگ، باید به حس خود اعتماد داشته باشیم و تجزیه و تحلیل اضافی جز خراب کردن تصمیممان، فایدهای ندارد. (مصداق خطایی که دیگران مانند دوبلی، کانمن و نسیم طالب به عنوان خطای اطلاعات اضافی مطرح میکنند)
گاهی هم مانند قضیهی نوشابههای پپسی و ماجرای دیالو باید از ناخودآگاه پیروی نکرد و بررسی دقیقتری نمود. البته که تمرین زیاد ممکن است باعث شود متخصصانی بوجود بیایند و مهارتی کسب نمایند که ناخودآگاهشان از خودآگاهشان دقیقتر باشد.
در ماجرای کوککا مالکوم گلادول می‌آموزد که گاهی همانند ماجرای مجسمه‌ی کورو یا شبیه‌سازی جنگ، باید به حس خود اعتماد داشته باشیم و تجزیه و تحلیل اضافی جز خراب کردن تصمیممان، فایده‌ای ندارد. (مصداق خطایی که دیگران مانند دوبلی، کانمن و نسیم طالب به عنوان خطای اطلاعات اضافی مطرح می‌کنند)
گاهی هم مانند قضیه‌ی نوشابه‌های پپسی و ماجرای دیالو باید از ناخودآگاه پیروی نکرد و بررسی دقیقتری نمود. البته که تمرین زیاد ممکن است باعث ‌شود متخصصانی بوجود بیایند و مهارتی کسب نمایند که ناخودآگاهشان از خودآگاهشان دقیقتر باشد.
در ماجرای کوک‌کانتی زمانی را توضیح داد که کم، زیاد می‌شود و براساس اطلاعات غیرضروری اضافی پزشکان ممکن است تصمیمهای نادرستی گرفته شود؛ پس نیازی به اینهمه اطلاعات جانبی بیهوده نیست.
یاد داد گاهی باید چشمان را بست و به صدای نواختن ساز گوش داد تا موسیقی را درک و از پیشداوری پرهیز کرد.
گفت زشت و زیبا نسبی هستند و چیزهای عجیب معمولا زشت به نظر می‌رسند ولی ممکن است بعد از مدتی که عادی شدند، نهایت زیبایی باشند و دیگران در تقلید آن از یکدیگر سبقت بگیرند.
توضیح داد برای سنجش لذت بردن یا عدم لذت بردن از بعضی چیزها همانند نوشابه و موسیقی، جرعه‌ای نوشیدن و لحظه‌ای گوش دادن فایده‌ ندارد؛ بلکه باید با آنها زیست.
گلادول اثر هاله را برایم تکرار کرد؛ جایی که وارن هاردینگ که دیگران از روی ظاهر و رفتار تردیدی نداشتند رئیس جمهور بزرگی خواهد شد و ناخودآگاه لقب رئیس جمهور بزرگ را برایش بکار می‌بردند، در زمره‌ی روسای جمهور بد و ناموفق آمریکا درآمد.
شمّ اقتصادی و تواناییهای ذاتی افراد را به رخ کشید تا خواننده حواسش به استعدادهایش باشد؛ جایی که موفقیتهای جک ولش و افراد مشابهش را مدیون تصمیم‌گیریهای فوری و قدرت نگاه آنها معرفی کرد نه مدیریت، کار زیاد و روشهای مناسب. (البته که بی‌تأثیر هم نیست)
کتاب نسبتا خوب ترجمه شده بود ولی ای کاش مترجم، نوشتار لاتین اسامی فراوانی که در کتاب نام برده شده‌اند را به صورت زیرنویس می‌آورد تا مراجعه به اطلاعات تکمیلی آسانتر باشد یا حداقل بتوانیم این اسمها را درست تلفظ کنیم. ضمنا بعضی جاها می‌توانست توضیحات تکمیلی ارائه کند که جایش واقعا خالی بود. برخی اغلاط تایپی هم در چاپ کتاب مشاهده می‌شد.
شاید بعضی از موضوعات برایم تکراری بود به این دلیل که آنها را از زبان دیگران خوانده بودم ولی برایم ارزشمند بود چرا که اینقدر باید آنها را مطالعه و در آن تفکر کرد تا به مهارت تبدیل شوند. ...more

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May 29, 2017 Connie rated it really liked it

Shelves: non-fiction, science, psychology, sociology, spring-2017

Malcolm Gladwell engagingly writes about how decisions made in a blink--snap judgments--can be very good. A series of entertaining anecdotes and psychological studies show that first impressions can be good in some cases, especially in areas where people have experience. He also writes about experts who analyze facial expressions, and how autistic people have trouble making certain types of judgment calls.

But then he goes on to show how our unconscious mind can also be very prejudiced. Tall men ...more

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Aug 06, 2014 Ms.pegasus rated it really liked it

Recommends it for: anyone interested in an entertaining book about psychology

Shelves: nonfiction, neuroscience

Gladwell continues his exploration of counter-intuitive ideas about decision-making in BLINK! He opens with a 1983 incident at the J. Paul Getty Museum. The Museum acquired a rare statue from the Greek archaic period. To this day, the Museum maintains that the authenticity of the statue is uncertain. At the time, however, the Museum was certain enough to acquire the piece for just under $10 million. Documentation, and scientific analysis had been relied on as support. However, numerous experts i Gladwell continues his exploration of counter-intuitive ideas about decision-making in BLINK! He opens with a 1983 incident at the J. Paul Getty Museum. The Museum acquired a rare statue from the Greek archaic period. To this day, the Museum maintains that the authenticity of the statue is uncertain. At the time, however, the Museum was certain enough to acquire the piece for just under $10 million. Documentation, and scientific analysis had been relied on as support. However, numerous experts including Metropolitan Museum of Art director Thomas Hoving pronounced it a fake. It was an intuitive pronouncement which presaged problems later uncovered with both the documentation and scientific analysis. This is the first of many stories Gladwell uses to illustrate how an intuitive reaction can trump logic and analysis.

Among the factors that cloud logic is something he calls the adaptive unconscious. It's an unrecognized emotional bias. In the Getty example, the officials wanted the piece to be authentic. It would have been a spectacular acquisition for a newly established museum. This desire diverted critical scrutiny of the supporting evidence. Such an adaptation need not even be emotion based. In an explanation of priming, Gladwell cites psychological studies that illustrate the subconscious effect of pre-conditioning through word lists. Extrapolating from these examples, one might conclude that the casual reader will be highly influenced when reviewing a book by his mood or even surroundings at the time of reading.

Gladwell explores other impediments to logical thinking, logic being a type of perceptual filter. Face recognition, he points out, occurs in a completely different part of the brain, and is an integrated reaction as opposed to the kind of multi-step processing that occurs in dealing with language. Athletic and musical achievement rely on these non-verbal neural processes. His own example cites Paul Van Ripper's success against a team backed by the Pentagon's most sophisticated computers in a war games exercise. The Pentagon team was actually hampered in their decision making by information overload.

Initial reaction, Gladwell points out is not always accurate. He tries to explore this downside as well by citing studies on bias.

Gladwell is an entertaining storyteller as well as an energetic researcher. He draws examples from market research, Chancellorsville in the Civil War, the assessment of heart attacks at Cook County Hospital, speed dating, fire fighting, the auditioning of professional musicians, and the Diallo Incident in the Bronx to illustrate his points. By drawing from such a wide variety of experience, he insures the interest of a broad audience in this book.

NOTE: It's always fun to re-encounter characters from other books. I knew of Thomas Hoving from his book, KING OF THE CONFESSORS. The idea of thin-slice thinking was also explored in HOW WE DECIDE, by Jonah Lehrer. The deconstruction of flavor is discussed from a neurophysiological standpoint in Gordon Shepherd's NEUROGASTRONOMY.
...more

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Dec 06, 2007 Snezan rated it really liked it

Recommends it for: anyone with an interest in human interaction

This work is worth a read, if not more than one. I hesitate to say too much, since I believe the conclusions it reaches are explored in the very beginning and will immediately inform the reader of its relevance. I don't know why that came out so long winded, the reader will find out how interested they are by the first or second chapter.

I found the book fascinating for its close look into social interactions, particularly between two people, and for explaining why i sometimes I think the way tha ...more

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Oct 16, 2006 Otis Chandler rated it really liked it · review of another edition

Shelves: business, nonfiction

A must read - really interesting stories about how people process things unconsciously.
- for instance, you can't hide your feeling about race from your unconscious - take the Race Test (http://www.understandingprejudice.org...). It said I (and 13% of test-takers) have a 'moderate automatic preference for European American compared to African American'. It also said 48% of test-takers have a "Strong automatic preference for White people" - crazy!
- I loved the bit about President Warren Harding ...more

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May 30, 2012 Jenny (Reading Envy) rated it it was ok

Shelves: librarianship, read2012

I find this book to say very little in the end, at least, little that is useful or that I can apply. We make split-second judgements. Some people more accurately than others. This does not always mean what we think it means.

Okay....

I guess when the subtitle of a book has the words "power" and "thinking" in it ("The Power of Thinking Without Thinking"), I expect to gain something from it. Instead I feel like the author explains all the reasons why we should not be relying on snap judgements, desp I find this book to say very little in the end, at least, little that is useful or that I can apply. We make split-second judgements. Some people more accurately than others. This does not always mean what we think it means.

Okay....

I guess when the subtitle of a book has the words "power" and "thinking" in it ("The Power of Thinking Without Thinking"), I expect to gain something from it. Instead I feel like the author explains all the reasons why we should not be relying on snap judgements, despite the fact that some of the time, they are right. I don't find "some" to be very useful. If a person can't rely on first impressions, or what the author refers to as "thin slice" representations of performance or taste, what good is there in talking about it at all?

Then I started thinking about why I read this book in the first place. When the new president of the university where I work started, he talked extensively about Malcolm Gladwell. He referenced this book as well as Outliers. I felt like if I read them, I would understand where he was coming from, and some of the changes he has been making. I have to admit that knowing how much of a decision people make in that first moment could have an impact on how a place is marketed. Even if first impressions don't necessarily become our opinions later on, they still have the power to make a decision in a person's mind, for better or for worse.

Still, I'm not sure how you can make that work for you. Is it better to be super-sweet Pepsi that people prefer at the first sip, or more popular Coca-Cola which people are more likely to drink an entire bottle/can of, and make a repeat purchase of? I'd rather be Coke. Can you manufacture enough of a Pepsi experience and then also be Coke? That sounds dangerous to me, because I'm not sure you can be both.

"People are ignorant of the things that affect their actions, yet they rarely feel ignorant. We need to accept our ignorance and say 'I don't know' more often."

"How good people's decisions are under the fast-moving, high-stress conditions of rapid cognition is a function of training and rules and rehearsal."

Gladwell does seem to be saying that if you understand the limitations of snap-judgments, you can train yourself to try to lessen bias, prejudice, and incorrect assumptions. It seems to me that the bigger trick is understanding when and how you are doing this to begin with. Write me a book about how to do that, Mr. Gladwell.
...more

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Jan 06, 2017 Mohammad rated it it was ok

می گه تصمیم های آنی و لحظه ای که بر اساس حس و شهود خودمون و بدون بررسی دقیق می گیریم می تونه به خوبی یا بهتر از تصمیم هایی باشه که با سبک و سنگین کردن دلایل و عوامل مختلف گرفته می شه. البته همه جا این طور نیست و ممکنه در جاهایی این تصمیم های آنی خطا داشته باشن ومنجر به اشتباه های فاحشی بشن. مثلا اینکه پلیس توی یک لحظه تشخیص بده چیزی که مظنون توی دستش داره کیفه یا تفنگ می تونه برای هر دوشون گرون تموم بشه.
البته نمی گه کجاها خوبه و کجاها بد. یا چه معیاری برای این موضوع قابل استفاده است.
از طرف دیگه می گه تصمیم های آنی و لحظه ای که بر اساس حس و شهود خودمون و بدون بررسی دقیق می گیریم می تونه به خوبی یا بهتر از تصمیم هایی باشه که با سبک و سنگین کردن دلایل و عوامل مختلف گرفته می شه. البته همه جا این طور نیست و ممکنه در جاهایی این تصمیم های آنی خطا داشته باشن ومنجر به اشتباه های فاحشی بشن. مثلا اینکه پلیس توی یک لحظه تشخیص بده چیزی که مظنون توی دستش داره کیفه یا تفنگ می تونه برای هر دوشون گرون تموم بشه.
البته نمی گه کجاها خوبه و کجاها بد. یا چه معیاری برای این موضوع قابل استفاده است.
از طرف دیگه این تصمیم های شهودی و آنی طوری نیستند که ما ازش آگاه باشیم. ما فقط حس می کنیم که کار درست همینه و همون کار رو انجام می دیم. ناخودآگاه ما این تصمیم های رو می گیره. در نتیجه زیاد روی بهبود این تصمیم گیری ها هم نمی شه کار کرد. البته آگاهی و تمرین تاحدی می تونه کمک کنه.
مثلا یکی رو می گفت که دائم با خودش تمرین می کرده که چیزهای خوب ومثبت رو به سیاه پوست ها مربوط کنه تا تبعیض نژادی رو توی وجودش کمرنگ کنه و جواب داده. البته نگفت مگه ملت بیکارن تا بخوان هر روز برای همه استریوتایپ هایی که وجود داره تمرین کنن تا قضاوت نادرستی نکنن.
مطالعه های موردی کتاب و نمونه ها هم خیلی زیاد بودن. همش داستان بود.
در کل هدفش مشخص نبود. راهکاری نداشت. همینجوری برای وقت پرکنی بخوای بخونی خوبه ...more

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Jul 19, 2009 Greg rated it it was ok

Shelves: general-non-fiction

I was really expecting more from this book. I've heard mostly good things about Gladwell, and he had a pretty interesting TED talk, and I enjoy almost anything to do with the brain, so...why not?

The book certainly brought up a lot of interesting ideas and did a good job of discussing the different elements that go into the snap decisions that we make every day. And it's probably worth a read for many of the stories and experiments related. But for the most part this book really failed to impress I was really expecting more from this book. I've heard mostly good things about Gladwell, and he had a pretty interesting TED talk, and I enjoy almost anything to do with the brain, so...why not?

The book certainly brought up a lot of interesting ideas and did a good job of discussing the different elements that go into the snap decisions that we make every day. And it's probably worth a read for many of the stories and experiments related. But for the most part this book really failed to impress. More than that though, it failed at being a coherent analysis of what goes on in the human brain when we make snap judgments.

Gladwell alternates between telling us to trust and accept this "mysterious phenomena" that allows us to make these unconscious snap judgments and warning us against the use of these snap judgments. One moment he advises against the idea that we need to slowly collect data and weigh options to make the most informed opinion and provides examples where too much thinking and information leads us astray, and in the next moment gives us examples of how snap judgments sometimes go horribly wrong. And he leaves us with no clear sense of how to use this new found information to make better decisions and judgments in our own lives. Do I trust my insights because my rational brain will fool me, or do I mistrust my instincts because of the inherent bias contained within them? If Gladwell knows he sure didn't tell me.

One example of somewhere where I think he didn't analyze the situation enough was when he talked about the Wisconsin Card Sorting task (pick cards from one of two decks, one deck tends towards bad and the other towards good outcomes). He focused solely on how the unconscious mind was aware of the pattern (which deck was bad and which was good) long before the conscious mind was aware of it when making decisions. And this was shown by the fact that sweating occurred when choosing from the "bad" deck before the subject knew why (or was even aware of it). What he fails to mention about all this is that the reason for this is because we are designed to be "risk averse". It is not because we are making brilliant snap judgments, or that our brains have "learned" the rules before we are aware of it. From an evolutionary perspective it pays off more to learn from our mistakes than learn from our victories. Mistakes are costly. This is why bad memories are more salient than happy ones. The sweating that occurs is a physiological indicator of and means of prompting the organism to stay away. It's not even that this explanation is in contradiction to Gladwell's; it is that it IS an explanation for the phenomena Gladwell describes, one easily at Gladwells' disposal.

Two other aspects of this book stuck out as major frustrations for me:

1) Gladwell spends a lot of time early on talking about the mysterious nature of our ability to thin slice (make accurate snap judgments based on very little information) and urges us to accept this. To his credit, he does attempt to demystify this somewhat later on, but not enough in my opinion. His first example is of a museum that purchased an expensive sculpture which all the data and scientists evaluated as legitimate, but which experts in the field immediately saw as a fake without being able to put into words why. It's purposefully misleading to label this as some sort of mysterious phenomena. For instance, it's important to remember that these people were experts. An amateur would not and could not make this same snap judgment because they don't have the training to. This ability didn't magically appear, it came from learning and training and synaptic change. These experts learned over time. They studied types of stone, and different styles, and everything else that goes into understanding their field. And this process created memories...synaptic change within their brains. And there exists a system (or systems) in the brain that can make decisions based on that neuronal structure without conscious awareness. Shortcuts so to speak. But these shortcuts are a product of that neuronal structure, which is a product of that synaptic change, which is a product of the learning the individual did over time. It's misleading to call this mysterious. What's important, and more interesting in my opinion, is figuring out the underlying processes that allow this to happen.

2) Towards the end of the book Gladwell discusses how our stress response leads us to make all sorts of bad decisions. He talks about autism and how autistic people can't mind read (don't have theories of other minds) and how this affects their interpretation of events around them and of the world in general. He compares what happens to people in stressful situations to this, that during these situations, because the fight or flight response has taken over, people have tunnel vision and can no longer "read minds" and thus make all sorts of mistakes and bad decisions because they are focusing on the wrong things. My issue is that he, incomprehensibly, makes a literal, as opposed to metaphorical, connection with autism. He argues that during these times we become "temporarily autistic". While it's true that one aspect of our behavior becomes similar to an aspect of an autistic individuals behavior during these times, it seems like a pretty ridiculous statement to make as a broad generalization. He spends quite a bit of time talking about this and I don't think it does anyone any good.

In the end I think I was most disappointed by the fact that all the elements to create a good book WERE present here, and the failure is due in large part to how he puts it all together and his ability to analyze all the disparate ideas properly (insert irony here). Evolution has built into us shortcuts to react quickly to stimuli in our environment. Our experience, whether broadly cultural or personal, prunes, enhances, changes those built in shortcuts as we go through life. Some develop as unfair biases towards people of different races. Some develop as we become experts in a subject. Thus some can be trusted and some can't. Our brains can't tell the difference between fact and fiction, only between experience and non experience, and so it's important to be aware of what kind of decision making goes on under the surface and what factors are involved in those decisions so we can be more aware of whether to trust them or not. Other factors can affect decision making, such as our emotional state due to the physiological changes that take place during those times, and this too is important to understand because it radically alters our perception during those times. The most important thing to remember is that experience translates into instinct through synaptic change, and through work and training we can increase the effectiveness of our gut reactions and snap decisions, but due to biases and our altered states during emotional situations those instincts should not always be trusted outright. There you go Malcolm Gladwell, please feel free to use this in the next printing. No citation necessary. ...more

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Jun 22, 2017 Saleh MoonWalker rated it liked it

Shelves: self-help, science, non-fiction, psychology

جالب بود که چطور از علم برای توضیح این مساله استفاده کرده بود. البته مقداری که از علم استفاده کرده بود کمی کم بود و برای رفرانس علمی نیاز بود که کمی تحقیقات بیشتر صورت بگیره. و اینکه زیاد هم نمیشه روی این موضوع تاکید کرد که افرادی که قضاوت های لحظه ای انجام میدن افرادی هستن که دانش عمیق زیادی دارن یا تجربه یا مهرت خاصی در یک زمینه خاص دارن. خواندنش سریع بود و کمی نگاه علمی به چیزی که بهش تصمیم گیری بر اساس حس ششم میگیم، انداخت.

We need to respect the fact that it is possible to know without knowi ...more

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Feb 26, 2017 Hannah rated it did not like it

1 Star - Horrible book.

Against my better judgement I gave another one of Malcolm Gladwell's books a try. Oh, what precious reading time I wasted on this book! My feelings on this book are quite similar to how I felt about The Tipping Point: How Little Things Can Make a Big Difference (my review) so I'll keep this review short.

My first thought after finishing this was: did I really just read 200+ pages on what is essentially the good and bad of gut reactions? There was nothing new for me here an ...more

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Jan 20, 2009 Trevor rated it it was amazing

Shelves: psychology, social-theory

Elsewhere, in one of my other recent reviews, a GoodReads friend (Richard) told me that he had become less infatuated with this book after reading a review by a specialist in the field who gave it a drubbing. I was worried that knowing this might ruin this book for me – but it has not. I really enjoyed this one too. This is the third of Gladwell’s books I’ve read in quick succession and this contained lots of information about things that have made me think and sparked my interest to learn more. Elsewhere, in one of my other recent reviews, a GoodReads friend (Richard) told me that he had become less infatuated with this book after reading a review by a specialist in the field who gave it a drubbing. I was worried that knowing this might ruin this book for me – but it has not. I really enjoyed this one too. This is the third of Gladwell’s books I’ve read in quick succession and this contained lots of information about things that have made me think and sparked my interest to learn more. It may well be that Gladwell’s style does not appeal to an expert in the field – and that is quite likely to be true, but I’ve found that it is often the case that I’ve been introduced to themes by popularisers and later went on to read more deeply on a subject. I rarely condemn those who introduce me to fascinating topics – and this is a fascinating topic.

I’m not going to do a full review, but rather quickly talk about wine. While he was talking about coke and about taste tests I was thinking about wine.

He makes the point that when asked to judge jam people do nearly as well as the experts if they are just asked which jam they liked the most, but do much worse than experts if asked to explain why they graded them in the order that they did. That is, if they have to talk about texture and sweetness and citrus flavours – people change how they judge jam and end up picking the worst jam rather than the best. This is because we don’t really know what ‘texture’ is and so trying to slot jams into categories that we don’t really understand means we are most likely to stuff up and confuse ourselves.

Now, wine. I wonder if anyone has ever done a test at cellar doors to see what people end up buying and if they pick the nicest wine for the price, or do they buy vinegar instead? I wouldn’t mind betting that there would be something similar happening here – and if you are with someone who says things like, “Oh yes, fruity, but with a back-taste of coal tar” you might end up buying something that is quite disgusting. You know, unless you actually have some idea of what you are talking about, it might be best to shut up and drink the wine.

That is the point of this book – learning when to trust your “immediate reactions” and when to question them. I think there is much in this book that is worth knowing and much that is fascinatingly interesting. (The stuff about unconscious racism is so important that everyone should be forced to read this for that alone). But with Richard, I am a little concerned that an expert in the field didn't like this book. All the same, the expert does recommend Made to Stick so I guess that can be the next book I read.

There is – as is proven by Dylan Moran – only one way to pick wine:

http://www.youtube.com/watch?v=cw2gGf...

...more

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Apr 23, 2009 Mike rated it it was amazing · review of another edition

Shelves: science, culture, xcharity-2012

Blink is an elegant 5 Star piece of science writing, dealing with how we think and chose in an instant. We make snap decisions based on experience or some other basis. Sometimes that is good and sometimes not. There are many good reviews so I am not going to spend more time on a review. What I will point out are two examples of how this book remains relevant today.

First example is the recent campaign by Coca-Cola to sell specially colored white/silver cans of Coke over the 2011-2012 winter seaso Blink is an elegant 5 Star piece of science writing, dealing with how we think and chose in an instant. We make snap decisions based on experience or some other basis. Sometimes that is good and sometimes not. There are many good reviews so I am not going to spend more time on a review. What I will point out are two examples of how this book remains relevant today.

First example is the recent campaign by Coca-Cola to sell specially colored white/silver cans of Coke over the 2011-2012 winter season to support “the plight of the polar bears.” Now, regardless of what you think about the motivation, the Cokeheads didn’t do their homework very well. In the book, Gladwell gives an example of a time 7-UP changed the shade of their green can and people complained that they had changed the taste. The 7-UP folks had simply changed the outside of the can, not the inside. Well, the very same thing happened to Coke. People started complaining the taste of regular Coke was different and sales started to go down. Well, astute businessmen that they are, the Cokies changed back to the normal red can ahead of schedule and sales went right back up, complaints went away. A simple reading of this book could have avoided this little mixup. (Coke continued the campaign to support the polar bears, or rather, the enviro’s who claim special concern over the bears plight).

Another example is when I saw this principle in action. I was in the hospital recovery room after my son had an operation. A older couple was at another station as the wife was also recovering. One of the nurses offered her a soda and she asked for a Diet Coke. Well, the nurse reached into the small refrig and pulled out what looked like a Diet Coke but was really one of the special white/silver regular Coke cans. Only at the very last moment did the wife notice it wasn’t a diet drink. The thing is she is a diabetic and the sugary regular Coke would not have been good for her. Again, a brief glance resulted in a snap decision that could have been a real problem. Had the human factors folks at Coke read this book, maybe they would have noted this.

I like Gladwell. He explains science simply and makes me feel smarter than I really am. Thanks dude.
...more

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Sep 01, 2008 Zinta rated it it was amazing

Where does it all go, after you are done experiencing the experience, thinking the thought, feeling the feeling? Nothing is ever lost. The subconscious is like a vast warehouse, limitless, in fact, and as Malcolm Gladwell illustrates in Blink, we access all that is stored in that warehouse with every blinking and waking moment.

Usually, we call this instant access - gut instinct. Or, the inner voice of wisdom. Instinct, however, is nothing magical or mysterious. It is simply our accumulated and s Where does it all go, after you are done experiencing the experience, thinking the thought, feeling the feeling? Nothing is ever lost. The subconscious is like a vast warehouse, limitless, in fact, and as Malcolm Gladwell illustrates in Blink, we access all that is stored in that warehouse with every blinking and waking moment.

Usually, we call this instant access - gut instinct. Or, the inner voice of wisdom. Instinct, however, is nothing magical or mysterious. It is simply our accumulated and stored knowledge over a lifetime. If there was ever an argument for listening to those who have some serious and well-lived years under their belts, this is it. Blink illustrates with numerous and widely varied examples how life experience, the more the better, contributes to our ability to make quick, yet sound decisions. In fact, the quicker, the better.

Blink is about what the author calls "thin slicing." He defines this process as the moment of time in which we all make snap judgments. Two seconds, two minutes ... and we make an assessment of a situation or a person or a circumstance. The fascinating thing is - these snap judgments are, more often than not, precise ones. It is when we begin to over analyze and rationalize that we tend to go awry. The trick is to allow the accumulated wisdom rise up and do its magic, trust in it.

Then again ...

Gladwell never does make a concluding statement in his book, and perhaps it is up to the reader to decide (do it quickly?), but his many fascinating examples and his reports on various studies can lead one to think these snap judgments are the way to go - or, then again, thinker beware. For all the many situations in which that moment of initial wisdom is uncannily precise, there are other times that our deeply ingrained biases muck up the clarity of that process. Gladwell cites data to illustrate how stereotypes, for instance, persist - no matter how gallant our conscious efforts to overcome them. Telling yourself you don't really think what you think simply won't work. Only exposure to experiences, or positive visualizations, will change the false ideas and images our subconscious has absorbed over time. All of which is a strong argument for "garbage in, garbage out." That is, be careful of what entertainment you choose (e.g. pornographic images, violent movies or games, etc.), because no matter how hard your conscious mind tries to guide you toward decisions and behavior that is more appropriate, your subconscious will always, but always win out.

The idea of what you present to your eye is what you will later project out to the world is a convincing one, as the author finds himself unable to beat the test on stereotypes when he has to react quickly. Only exposure to more positive images over time can change his test results and dislodge his prejudices.

Gladwell discusses this phenomena of instant response-true response in a manner of ways. How patients respond to their doctors (we sue the physician who has a lousy bedside manner, even if more skilled, but remain loyal to the physician who spends as little as three extra minutes talking with us); how facial expressions, when viewed on slowed down video, will without fail, always reveal deceit (there are facial movements that arise from our subconscious that we cannot control, and no matter how quickly we think we have our facial mask in place, there is always that instant that our faces tell the truth); the intricacies of marketing and advertisement and why the obvious ad, even when based on feedback of focus groups, may not be the effective choice; how military decisions by experienced military leaders are successful, but fail miserably when they are constrained by strategic analysis; how micro-managing in workplaces can only lead to mediocrity while suppressing creativity and innovation; how speed dating may be most effective in finding potential lifelong connections (we read about research that can pick out successful, longterm relationships in observing as little as two minutes of interaction between a couple - and no, it isn't the couple that argues that breaks apart); how our societal subconscious biases for certain physical characteristics, such as height or gender, often mislead us to make dangerously faulty snap judgments (Gladwell observes that most of our leaders are tall and male, and that our corporate world pays tall men higher salaries, factoring dollars down to the inch, regardless of intelligence or ability). On and on, in one fascinating example and study after another, Gladwell intrigues with his findings.

And you know he's right. You know it ... in your gut. But if the author doesn't make any overall conclusion from all of this fascinating data, then the reader is left to her own wiles. Experience counts more than credentials. What we expose ourselves to on a regular basis molds who we are, how we view others, what choices we make and how we behave. Biases and prejudices are far stronger than our conscious will to overcome them; we must align our environment to align our subconscious. Our deepest self forgets nothing. All we have ever done and been and seen and observed leads to who we are today and tomorrow.

All of which gives one pause. But don't pause too long. It is that initial millisecond that may matter most of all.
...more

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Jul 16, 2007 Sheila rated it really liked it

Recommends it for: Everyone

This book was really interesting. It discusses the way in which people can "thin-slice" a situation in a matter of seconds and make a judgement. This is where pre-conceived notions such as stereotypes can affect the way we react to something under a time constraint. It's about how our unconscious mind figures things out and affects how we feel or affects our actions before we even realize what is happening. Even if you aren't a racist, you can be programmed to act as a racist by the things you a This book was really interesting. It discusses the way in which people can "thin-slice" a situation in a matter of seconds and make a judgement. This is where pre-conceived notions such as stereotypes can affect the way we react to something under a time constraint. It's about how our unconscious mind figures things out and affects how we feel or affects our actions before we even realize what is happening. Even if you aren't a racist, you can be programmed to act as a racist by the things you are exposed to in society. Even if you don't think you are sexist, you are more sexist than you think, due to programming. We associate things like home with mother and work with father. Examined in the book are police brutality, predictions of whether a couple will stay together (just by examining 15 min. of conversation), reading facial expressions, how one firefighter was able to thin slice a situation so quickly that he was able to save his men.

The study I found most interesting was the analysis of an autistic man. We have a part of our brain we use for facial recognition and another part we use for object recognition. The autistic man used the object part of his brain for both facial recognition and for things like recognizing that an object was a chair. The autistic man would watch a movie and not "get" the emotional things happening because he barely paid attention to faces and didn't distinguish meaning from them. A new police officer, for example, in a time of distress where his heart is racing, he just finished chasing a man in his car for an hour, will become "autistic" so to speak because he ignores all cues and shoots a man to death. All he perceives is a threat and he forgets the person. A police officer with more experience will be able to "thin slice" the situation better in a matter of seconds and avoid an unecessary shooting.

In order to be a good "thin-slicer", you probably have a lot of experience with what you are examining and it just becomes second nature. Some people are just naturally good at reading faces, predicting outcomes, and making those snap decisions that happen in the blink of an eye. Others, well, not as good! I feel that the book could use more focus, but overall, a good read.

I recommend this book to anyone who is interested in the mysterious ways our minds work. ...more

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May 02, 2009 Mahlon rated it really liked it · review of another edition

Recommends it for: Everyone

Recommended to Mahlon by: Kate McAnaney

Shelves: read-2009

Malcolm Gladwell has written yet another thought-provoking book. In Blink he postulates that often our first impressions or gut instincts are more likely to lead us to the the correct decision than if we spent a long time gathering information and weighing out the pros and cons of the particular situation. In other words, you should "trust your gut" In trademark Gladwell fashion he uses many entertaining stories and case studies to illustrate his points, while at the same time cautioning against ...more

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About Malcolm Gladwell

Malcolm Gladwell is a United Kingdom-born, Canadian-raised journalist now based in New York City. He is a former business and science writer at the Washington Post. He has been a staff writer for The New Yorker since 1996. He is best known as the author of the books The Tipping Point: How Little Things Can Make a Big Difference (2000), Blink: The Power of Thinking Without Thinking (2005), Outliers ...more

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The Tipping Point: How Little Things Can Make a Big Difference

David and Goliath: Underdogs, Misfits, and the Art of Battling Giants

Theories, Predictions, and Diagnoses: Part Two from What the Dog Saw

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