David Meerman Scott


Born
in The United States
March 25, 1951

Website

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Follow David on Twitter: @dmscott

David Meerman Scott's book The New Rules of Marketing & PR opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules is now a modern business classic. Scott's popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers.

He is also the author of the hit book World Wide Rave and three other books. His Web Ink Now blog is ranked by AdAge Power 150 as a top worldwide marketing blog.

He is a recovering VP of marketing for two publicly traded technology companies a
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David Meerman Scott isn't a Goodreads Author (yet), but he does have a blog, so here are some recent posts imported from his feed.
Four Rs

For more than a decade I’ve been obsessed about how and why just a few companies, products, or ideas take off and people talk about them while most just don’t generate any interest. The idea of “Word of Mouth” is fascinating! But how can we harness this phenomenon?


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Published on September 18, 2018 13:24
Average rating: 3.88 · 12,494 ratings · 694 reviews · 36 distinct worksSimilar authors
The New Rules of Marketing ...

3.89 avg rating — 5,111 ratings — published 2007 — 60 editions
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World Wide Rave: Creating T...

3.66 avg rating — 381 ratings — published 2009 — 10 editions
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Marketing Lessons from the ...

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3.77 avg rating — 207 ratings — published 2010 — 10 editions
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Real-Time Marketing & PR: H...

3.79 avg rating — 185 ratings — published 2010 — 18 editions
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Newsjacking: How to Inject ...

3.76 avg rating — 141 ratings — published 2011 — 5 editions
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The New Rules of Sales and ...

3.93 avg rating — 98 ratings — published 2014 — 10 editions
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Marketing the Moon: The Sel...

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4.14 avg rating — 69 ratings — published 2014 — 2 editions
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Get Seen: Online Video Secr...

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3.56 avg rating — 50 ratings — published 2009 — 5 editions
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Cashing In With Content: Ho...

3.62 avg rating — 21 ratings — published 2005 — 5 editions
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The New Rules of Marketing ...

3.86 avg rating — 14 ratings
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More books by David Meerman Scott…

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“Nobody cares about your products (Except You)”
David Meerman Scott, World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories

“Tweaking bad Web content is just putting lipstick on a pig.”
David Meerman Scott, World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories

“Barack Obama is the most successful new marketer in history. Study his campaign so that you can adapt the ideas for your business.”
David Meerman Scott, The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

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