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David Meerman Scott

Goodreads Author

Born

in Boston, The United States

Website

http://www.davidmeermanscott.com/

Twitter

dmscott

Genre

Business & Investing, Computers & Internet

Member Since

March 2019

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Our always-on, Web-driven world has new rules for competing and growing business. Advance planning is out – agile is IN! Those who embrace new ways will be far more successful than those who stay who stay stuck and afraid to change. No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. It’s his specialty.

He’s a sales and marketing strategist who has spoken on all seven continents and in 40 countries to audiences of the most respected firms, organizations and associations.

David is author or co-author of ten books - three are international bestsellers. He is best known for The New Rules of Marketing & PR, now in its 6th edition, which has been transl ...more

802 posts
David Meerman Scott's Blog

What Phrase or Word Do You Own?

A fundamental marketing strategy is “owning” a phrase or a word in the mind of your potential customers. Done well, this form of marketing can mean ongoing sales of your product or service for many years and makes it difficult for other companies to compete.

Combine Editions
David Meerman Scott’s books

Average rating: 3.86 · 16,102 ratings · 864 reviews · 62 distinct works • Similar authors

	The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly 3.84 avg rating — 6,619 ratings — published 2007 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories 3.70 avg rating — 424 ratings — 23 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History 3.81 avg rating — 312 ratings — published 2010 — 16 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Fanocracy: Turning Fans into Customers and Customers into Fans by David Meerman Scott (Goodreads Author), Reiko Scott, Tony Robbins (Foreword) 3.67 avg rating — 302 ratings — published 2020 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now 3.81 avg rating — 195 ratings — published 2010 — 32 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage 3.71 avg rating — 172 ratings — published 2011 — 5 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business 3.90 avg rating — 139 ratings — published 2014 — 17 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing the Moon: The Selling of the Apollo Lunar Program by David Meerman Scott (Goodreads Author), Richard Jurek, Eugene A. Cernan (Foreword) 4.22 avg rating — 91 ratings — published 2014 — 10 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Get Seen: Online Video Secrets to Building Your Business by David Meerman Scott (Goodreads Author), Steve Garfield (Goodreads Author) 3.58 avg rating — 52 ratings — published 2009 — 15 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers 3.83 avg rating — 24 ratings — published 2005 — 8 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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David Meerman Scott wrote a new blog post What Phrase or Word Do You Own? A fundamental marketing strategy is “owning” a phrase or a word in the mind of your potential customers. Done well, this form of marketing can mean Read more of this blog post »
Sep 30, 2023 12:58AM · like