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Geoffrey A. Moore

Goodreads Author

Born

in Portland, OR, The United States

Website

http://www.geoffreyamoore.com

Twitter

geoffreyamoore

Genre

Business

Member Since

July 2012

URL

https://www.goodreads.com/geoffreyamoore

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Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Mohr Davidow portfolio and established high-tech enterprises, most recently including Salesforce, Microsoft, Intel, Box, Aruba, Cognizant, and Rackspace.

Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers. It has sold more than a million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies come to prominence from the past decade. Moore’s most recent work, Escape Velocity, address Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Mohr Davidow portfolio and established high-tech enterprises, most recently including Salesforce, Microsoft, Intel, Box, Aruba, Cognizant, and Rackspace.

Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers. It has sold more than a million copies, and its third edition has been revised such that the majority of its examples and case studies reference companies come to prominence from the past decade. Moore’s most recent work, Escape Velocity, addresses the challenge large enterprises face when they seek to add a new line of business to their established portfolio. It has been the basis of much of his recent consulting.

Irish by heritage, Moore has yet to meet a microphone he didn’t like and gives between 50 and 80 speeches a year. One theme that has received a lot of attention recently is the transition in enterprise IT investment focus from Systems of Record to Systems of Engagement. This is driving the deployment of a new cloud infrastructure to complement the legacy client-server stack, creating massive markets for a next generation of tech industry leaders.

Moore has a bachelors in American literature from Stanford University and a PhD in English literature from the University of Washington. After teaching English for four years at Olivet College, he came back to the Bay Area with his wife and family and began a career in high tech as a training specialist. Over time he transitioned first into sales and then into marketing, finally finding his niche in marketing consulting, working first at Regis McKenna Inc, then with the three firms he helped found: The Chasm Group, Chasm Institute, and TCG Advisors. Today he is chairman emeritus of all three.

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Geoffrey A. Moore's Blog

Starting the Dialogue: Discussing the Infinite Staircase via Book Review

In his review of The Infinite Staircase, Bill Bartlett has done me the honor every author most cherishes—he has read my book thoughtfully and has engaged directly with its claims. He and I don’t see eye to eye on many of these claims, but we both have deep respect for Western philosophy and religion, so I welcome the opportunity to do a kind of Point/Counterpoint with his review. In this context,

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Geoffrey A. Moore’s books

Average rating: 4.01 · 35,811 ratings · 1,246 reviews · 14 distinct works • Similar authors

	Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore (Goodreads Author), Regis McKenna (Foreword) 4.02 avg rating — 31,283 ratings — published 2002 — 27 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets – Part Two of the Classic Marketing Series on Mainstream Customer Adoption 3.98 avg rating — 1,541 ratings — published 1995 — 39 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Zone to Win: Organizing to Compete in an Age of Disruption 3.85 avg rating — 1,292 ratings — 11 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Escape Velocity: Free Your Company's Future from the Pull of the Past – A Strategic Guide for Executives on Next-Generation Category Leadership 3.90 avg rating — 672 ratings — published 2011 — 18 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution 3.75 avg rating — 386 ratings — published 2005 — 30 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Gorilla Game: Picking Winners in High Technology by Geoffrey A. Moore (Goodreads Author), Paul Johnson 3.84 avg rating — 271 ratings — published 1998 — 21 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	50 Business Classics by Tom Butler-Bowdon (Goodreads Author), John Chancer (Narrator), P.T. Barnum (Contributor) 4.12 avg rating — 182 ratings — published 2018 — 15 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Living on the Fault Line : Managing for Shareholder Value in the Age of the Internet 3.70 avg rating — 129 ratings — published 2000 — 18 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Infinite Staircase 4.13 avg rating — 90 ratings — 3 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Crossing the Chasm: Vermarktung und Verkauf von disruptiven Produkten an Mainstream-Kunden 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Geoffrey’s Recent Updates

Geoffrey A. Moore wrote a new blog post Steven Pinker and the Terrible, Horrible, No Good, Very Bad Chapter I learn a ton and get a lot of pleasure from reading Steven Pinker’s books. At present, I have two of them on my Kindle—Rationality and The Sense of Read more of this blog post »
Jun 24, 2025 03:54AM · like

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Quotes by Geoffrey A. Moore (?)

“The number-one corporate objective, when crossing the chasm, is to secure a distribution channel into the mainstream market, one with which the pragmatist customer will be comfortable. This objective comes before revenues, before profits, before press, even before customer satisfaction. All these other factors can be fixed later - but only if the channel is established.”
― Geoffrey A. Moore, Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

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“there is something fundamentally different between a sale to an early adopter and a sale to the early majority, even”
― Geoffrey A. Moore, Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

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“pragmatists are more interested in the market’s response to a product than in the product itself. What”
― Geoffrey A. Moore, Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

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