Zone to Win: Organizing to Compete in an Age of Disruption
Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore’s consulting work to such companies as Salesforce, Micros ...more
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Author succeeded in shaping my mind… The key idea is about focus and alignment between management to run company effectively in all aspects.
To be successful each manager should be given clear ...more
Looking at the realignments/repriotizations in our business groups and company over the years, one would have to wonder if the outcome could have been any different (dare I say better?), if our leaders had followed the strategies behind Zone to Win.
The cased studies of Salesforce and Microsoft we ...more
The company I work for is in a state of transition, so this book was helpful in understanding management's recent choices. As for the content of the book, the language is for those who spend their lives writing PowerPoint slides, taking golf lessons, and reading Malcom Gladwell books (the reuse of the phrase "tipping point" killed me). If that doesn't describe you -- and you aren't required to read this book -- you may want to pass. There are better written busine ...more
The book presents four zones.
Most of the revenue and profits ar ...more
Moore is a bit short on the data, except in the final chapter, but his common sense is so sensible, and the framework sufficiently compelling, that this is in fact a good business book.
This is not a book for every business. Rather it is specific to businesses whose i ...more
Another timely, excellent piece of management theory from Geoffrey Moore.
YouTube Chalk Talk -> https://youtu.be/PDiCkAzMq54
Geoffrey Moore makes his living creating new frameworks in business that rationally explain company and market behavior, then using these frameworks to mine epiphanies for we lesser souls.
I remember reading “Crossing the Chasm” in the early 90’s and being blown away by how it made sense of the seeming chaos of the startup world. Chasm created a whole new, ration ...more
"Zone to Win" focuses on how companies should respond to disruption pressures, how to defend or attack in an age of accelerated change. The book is clear and provides actionable methods on how to deal with rapid innovation ...more
Basically this is a book about how a company can organize itself to either disrupt a market or avoid getting disrupted b ...more
This is another strong analysis of tech industry dynamics and a framework for segregating work within established companies between their core business and new areas of growth and incubation.
I'd give it 5 stars but for 2 small complaints - really just areas for improvement in future editions (I hope):
1. After revi ...more
ZTW is a practical handbook for established enterprises about "how to do innovation right", paired with data and real world examples. Contrary to conventional wisdom, established enterprises enjoy many competitive advantage over disruptive startups, the author points out. But they need to assume a new mindset of management: assign projects/initiatives into 4 distinctive yet interconnected zones that are resourced, organized and measured diffe ...more
The concepts that are really good are around:
1. how to make sure to keep different zones separated with different rules (think about skunk works at Lockheed, or Waymo and Google).
2. how and when to move a business from one zone to the next (think Google starting the Cloud division to play defense against AWS).
Finally, once you see this split with z ...more
“Even if you are not under a current threat of disruption, you need to assume you will be soon and use the intervening period to get yourself into fighting shape.”
The new CEO of the company where I work is reportedly a big fan of this book, so I figured it was prioritized reading! After college, I’ve never gotten around to reading that many management books, but even so, I knew of Geoffrey A. Moore and his writing, especially Crossing the Chasm: Marketing and Selling High-Tech Products to...more
I found this to be a useful model for thinking about how to structure your organization around dealing with a disruptive competitor in business.
What I liked was that the book was pretty straightforward: it assumes that you’ve read Crossing the Chasm and the Innovator’s Dilemma, and doesn’t re-tread that ground deeply. Rather, it quickly summarizes those concepts and then goes directly to building out the organizational structure to apply those conce ...more
Moore is recognised as one of the great thinkers of our time on disruptive change, and this book brings us up to date with survivors (Microsoft) and the new behemoths (SalesForce). This book offers options to incumbents who are managing mature portfolios that are tipping over into decline, on how to manage change effectively, and transition to new portfolios that offer growth. An accessible book, with some great ideas to experiment with.
This book has interesting ideas to get a deep administration for an upstream portfolio clustering the initiatives into 4 zones and giving tips to manage them into an offensive (disrupter) position or deffensive (disruptee) position. Although the reading it is a little difficult in moments, the central ideas are the value of this book.
It's also very refreshing to look at the digital transformation going on from the perception of multi-national corporations with history, rather than from the startup point of view, for a change! ...more
And providers practical, actionable advice that companies can truly implement, while being clear, that these transitions are not easy, are wrought with risks and negative consequences but if you don't make the change you will lose. Highly recommend it for any company that wants to be a leader in 2020 ...more
For a business book, this one is a very easy read. Geoffrey Moore presents his arguments very logically and makes a very persuasive case. He is also more prescriptive in this book than is a typical business text. For anyone in the business world, this book provides a simple and straightforward way to think and talk about management issues.
The overall approaches seem to make a lot of sense and applicable from small teams to big corporations. The examples are typically of big enterprises but the interesting part for me is that it can be applied at very different scales and scopes.
Fast read too. Not bloated like many business books. More business books should be written with this clarity and concision.
Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focus ...more