This is Marketing: You Can't Be Seen Until You Learn To See
THE FINANCIAL TIMES BOOK OF THE MONTH
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permissio...more
This is a book about roots. About anchoring your work deeply in the dreams, desires, and communities of those you seek to serve. It’s about changing people for the better, creating work you can b ...more
I’m aware of the importance of marketing and how much it impacts our everyday lives but I could never bring myself to care about it too much. That’s mostly because of the idea of ‘classic’ marketers that I associate immediately with this profession. They are known for being aggressive and pushing mediocre work at best most of the times.
That’s why what impressed me when reading this book and kept my interest enough to actually finish it were the core values the author is promoting :sinceri ...more
It's hard to write about marketing consistently (as Godin does), especially as it is always changing and slippery enough to define in general terms as is. Initially, I felt that this book was so similar to all of Godin's other books. By the end however, he had me, and I can honestly say I enjoyed this book.
It reminded me of a mini skirt—long enough to cover the subject, and short enough to keep it interesti ...more
Lesson One: Find your smallest viable audience
We live in a world overwhelmed with information. Grabbing attention is hard and it costs money. Seek for the smallest market you can live with. Be specific. Trying to catch the whole market ...more
The key message in these blinks:
With the rise of the internet and the fall of the monolithic mass media, marketers can no longer rely on advertising alone. Instead, they should take an approach to marketing that identifies people’s underlying needs and desires, develops a product that can fulfill them and uses value-positioning and storytelling to cultivate a core group of fans who are receptive to trying new things and can provide the product with it smallest ...more
This is marketing? More like this is disappointment.
This was a book I was very excited to begin as I’ve heard Seth Godin is a guru of sorts for marketers. What ensued, however, was the most disjointed and frustrating stream of consciousness waste of time. The Ulysses of marketing perhaps? This book had absolutely no flow or narrative, despite the importance of a narrative being reinforced by the author on multiple occasions. Random subsections followed with no o ...more
i also enjoyed tha ...more
If this were promoted as a compendium of blog posts, it’d be fine. We’d know to expect this so ...more
I read a low review of this book (with several similar comments) saying it didn’t offer any specific advice. Are you freakin’ kidding me?!??? What did they want, S ...more
Honestly, I couldn't STAND ANYMORE his gibberish.
Reading this book, You feel like it was written by a politician, because it brings absolutely ZERO VALUE and is just written as a mystery and philosophical novel, I don't know what Seth was thinking while reading this.
I truly feel regret because I wasted my time reading this book ...more
This book isn't really anything new--marketing is really about what customers want, not what you have to sell--but, like any good Shakespearean adaptation, this book provides the info in a way that can be digested with relative ease in the current times. I particularly liked the business plan model.
Recommend along with Robert Bly Copywriter's Handbook to get down to the root of selling your vis ...more
Virtually a handbook for approaching marketing today in a realistic way. Not overhyped or overly confident. Marketing means uncertainty and this book strikes the right balance, at least for me.
Also, it's a bit of an understatement to call this a marketing book. It is a b ...more
However, the narration was so dull and lifeless, it made the entire book look like a middle-school book on thou shalts. I somehow pulled along for a couple of chapters before giving it for now.
Sometimes, those who are great authors might not turn out to be great narrators of their own book!
It kind of felt like that guy at the party, you know the one, the guy who is trying so hard to sound smart even though he isn't... that's what the first half of this book felt like in my opinion.
Like I said though, it could be a good book to some... but I certainly wasn't feeling it.
Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.
Seth was founder and CEO of Yoyodyne, the indust ...more