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Philip Kotler

Born

in Chicago, Illinois, The United States

May 27, 1931

Website

http://www.kotlermarketing.com/

Genre

Business & Investing

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Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.
Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing.
He presents seminars in major i ...more

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Philip Kotler’s books

Average rating: 4.01 · 39,116 ratings · 1,889 reviews · 486 distinct works • Similar authors

	Marketing Management by Philip Kotler, Kevin Lane Keller 4.05 avg rating — 5,808 ratings — published 1967 — 248 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Principles of Marketing 4.09 avg rating — 2,922 ratings — published 1980 — 303 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Kotler on Marketing: How to Create, Win, and Dominate Markets 4.13 avg rating — 1,513 ratings — published 1999 — 54 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing 3.0: From Products to Customers to the Human Spirit really liked it 4.00 avg rating — 1,531 ratings — published 2007 — 36 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know 4.08 avg rating — 1,071 ratings — published 2003 — 32 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Ten Deadly Marketing Sins 3.82 avg rating — 641 ratings — published 2000 — 32 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Marketing Management: A South Asian Perspective 4.28 avg rating — 319 ratings — published 2009 — 10 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions 4.07 avg rating — 297 ratings — published 2004 — 7 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	A Framework for Marketing Management by Philip Kotler, Kevin Lane Keller 3.35 avg rating — 337 ratings — published 2004 — 69 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Principles of Marketing : A South Asian Perspective by Philip Kotler, Gary M. Armstrong, Prafulla Y. Agnihotri 4.31 avg rating — 229 ratings — published 2010 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

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Quotes by Philip Kotler (?)

“Marketing is a race without a finishing line”
― Philip Kotler, Marketing Insights From A to Z: 80 Concepts Every Manager Needs to Know

51 likes

“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.”
― Philip Kotler

tags: business, client, customer, marketing, product, value

39 likes

“Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.”
― Phillip Kotler

tags: maketing-3-0, marketing, social-media, web-2-0

27 likes

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Goodreads Malaysia: Natasya reading in 2016. (40)	20	51	Dec 23, 2016 06:29AM
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Philip Kotler’s Followers (1,146)

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Philip Kotler

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Philip Kotler’s books