Philip Kotler





Philip Kotler


Born
in Chicago, Illinois, The United States
May 27, 1931

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Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.
Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing.
He presents seminars in major i
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Average rating: 4.0 · 13,738 ratings · 788 reviews · 229 distinct worksSimilar authors
Marketing Management

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4.07 avg rating — 3,696 ratings — published 1967 — 141 editions
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Principles of Marketing

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4.05 avg rating — 1,936 ratings — published 1980 — 132 editions
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Marketing 3.0: From Product...

3.98 avg rating — 1,074 ratings — published 2007 — 21 editions
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Kotler on Marketing: How to...

4.10 avg rating — 984 ratings — published 1999 — 25 editions
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Marketing Insights from A t...

4.05 avg rating — 627 ratings — published 2003 — 16 editions
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Ten Deadly Marketing Sins: ...

3.83 avg rating — 373 ratings — published 2000 — 15 editions
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According to Kotler: The Wo...

4.03 avg rating — 239 ratings — published 2004 — 4 editions
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Marketing 4.0: Moving from ...

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4.17 avg rating — 230 ratings10 editions
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Marketing for Hospitality a...

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3.94 avg rating — 284 ratings — published 1995 — 23 editions
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Chaotics: The Business of M...

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3.79 avg rating — 218 ratings — published 2009 — 9 editions
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“Marketing is a race without a finishing line”
Philip Kotler, Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know

“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.”
Philip Kotler

“Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.”
Philip Kotler

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