Marketing


The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
Blink: The Power of Thinking Without Thinking
Contagious: Why Things Catch On
This is Marketing: You Can't Be Seen Until You Learn To See
Purple Cow: Transform Your Business by Being Remarkable
Positioning: The Battle for Your Mind
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Influence: The Psychology of Persuasion
Made to Stick: Why Some Ideas Survive and Others Die
Permission Marketing: Turning Strangers into Friends and Friends into Customers
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Ogilvy on Advertising
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Hooked: How to Build Habit-Forming Products
Naomi Wolf
A consequence of female self-love is that the woman grows convinced of social worth. Her love for her body will be unqualified, which is the basis of female identification. If a woman loves her own body, she doesn't grudge what other women do with theirs; if she loves femaleness, she champions its rights. It's true what they say about women: Women are insatiable. We are greedy. Our appetites do need to be controlled if things are to stay in place. If the world were ours too, if we believed we co ...more
Naomi Wolf, The Beauty Myth: How Images of Beauty Are Used Against Women

Naomi Wolf
Is the beauty myth good to men? It hurts them by teaching them how to avoid loving women. It prevents men from actually seeing women. It does not, contrary to its own professed ideology, stimulate and gratify sexual longing. In suggesting a vision in place of a woman, it has a numbing effect, reducing all senses but the visual, and impairing even that.
Naomi Wolf

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