Marketing


The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
Purple Cow: Transform Your Business by Being Remarkable
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
Contagious: Why Things Catch On
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Made to Stick: Why Some Ideas Survive and Others Die
Influence: The Psychology of Persuasion
Blink: The Power of Thinking Without Thinking
The Tipping Point: How Little Things Can Make a Big Difference
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Buyology: Truth and Lies About Why We Buy and the New Science of Desire
Tribes: We Need You to Lead Us
Ogilvy on Advertising
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly
How to Win Friends and Influence People by Dale CarnegieThink and Grow Rich by Napoleon HillThe Art of Success by James MelouneyThe 7 Habits of Highly Effective People by Stephen R. CoveyThe 10 Things I Wish I Knew Before I Started Freelancing by David R. Rodriguez
Personal Development for Entrepreneurs
134 books — 84 voters
The Art of Startup Fundraising by Alejandro CremadesAmazon Seller Central Secrets by Bruce   WalkerThe Extremely Successful Salesman's Club by Chris     MurrayThe 90 Day Plan to Marketing Your Book by Melissa SeScrew It, Let's Do It by Richard Branson
Best Books for Sales People
44 books — 55 voters

The Brand Gap by Marty NeumeierZag by Marty NeumeierRebranding Branding by Darren  TaylorDesigning Brand Identity by Alina WheelerGood to Great by James C. Collins
Branding
5 books — 3 voters

Neuromarketing for Dummies by Stephen GencoBrainfluence by Roger DooleyNeuromarketing by Patrick RenvoiseIntroduction to Neuromarketing & Consumer Neuroscience by Thomas Zoëga RamsøyNeuromarketing by Christian Felix
Neuromarketing Books
42 books — 1 voter
Vagabonding by Rolf PottsThe Art of Non-Conformity by Chris GuillebeauBorn for This by Chris GuillebeauHomo Deus by Yuval Noah HarariThe Entrepreneur Mind by Kevin D.  Johnson
Mike's Favorite Books of All Time
29 books — 1 voter

Rob Walker
Rob Walker Buying In: The Secret Dialogue Between What We Buy and Who We Are
I admit that I certainly counted myself among those who figured I was brandproof. After all, I'm a journalist who writes about this stuff for a living, so if anybody can "see through" it, it's me. Then Nike bought Converse.
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Margaret Atwood
A Paradox, the doughnut hole. Empty space, once, but now they've learned to market even that. A minus quantity; nothing, rendered edible. I wondered if they might be used-metaphorically, of course-to demonstrate the existence of God. Does naming a sphere of nothingness transmute it into being?
Margaret Atwood, Der blinde Mörder

Naomi Wolf
Why should her lover, just because he is male, be in a position to judge her against other women? Why must she need to know her position and hate needing to, and hate knowing? Why should his reply have such exaggerated power? And it does. He does not know that what he says will affect the way she feels when they next make love. She is angry for a number of good reasons that may have nothing to do with this particular man's intentions. The exchange reminds her that, in spite of a whole fabric of ...more
Naomi Wolf, The Beauty Myth

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Staff picks on communications and marketing or engineering

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Silent World — A discussion group A place to discuss all the unique aspects of Deaf culture as highlighted in the new release book…more

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Facebook Advertiser Exchange If you spend any time ($) advertising on Facebook, then you need to check out these must-read bo…more

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Storytelling is the new marketing – A blog by The IMPALS
1 chapters — updated Oct 03, 2018 11:15PM — 0 people liked it
How Online Catalog Maker Boost Digital Marketing Barriers for Success?
1 chapters — updated May 19, 2018 02:23AM — 0 people liked it