Marketing


Purple Cow: Transform Your Business by Being Remarkable
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Blink: The Power of Thinking Without Thinking
Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
The Tipping Point: How Little Things Can Make a Big Difference
Contagious: Why Things Catch On
Tribes: We Need You to Lead Us
Buyology: Truth and Lies About Why We Buy and the New Science of Desire
Ogilvy on Advertising
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Marketing Management
Jab, Jab, Jab,  Right Hook: How to Tell Your Story in a Noisy Social World
Selling the Invisible: A Field Guide to Modern Marketing
The Long Tail: Why the Future of Business is Selling Less of More
Chris Anderson
Chris Anderson Free: The Future of a Radical Price
When people really love a book, when they feel a book is right for them, enough people still want the physical form, the classic form of the book on their shelf. They are inspired enough by the digital sample to buy the real thing, and that will increase demand, not suppress it.
More Author Interviews…
Naomi Wolf
Women could probably be trained quite easily to see men first as sexual things. If girls never experienced sexual violence; if a girl's only window on male sexuality were a stream of easily available, well-lit, cheap images of boys slightly older than herself, in their late teens, smiling encouragingly and revealing cuddly erect penises the color of roses or mocha, she might well look at, masturbate to, and, as an adult, "need" beauty pornography based on the bodies of men. And if those initiati ...more
Naomi Wolf, The Beauty Myth

Gillian Flynn
Tampon commercial, detergent commercial, maxi pad commercial, windex commercial - you'd think all women do is clean and bleed.
Gillian Flynn, Gone Girl

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5 Elements of Cloud-Based Software Design that Empower the Emergence of Digital Learning
1 chapters — updated Jan 03, 2017 03:18AM — 0 people liked it
Purple Snowflake Marketing
1 chapters — updated Mar 29, 2010 04:33PM — 1 person liked it