Marketing


The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
Blink: The Power of Thinking Without Thinking
Contagious: Why Things Catch On
This is Marketing: You Can't Be Seen Until You Learn To See
Purple Cow: Transform Your Business by Being Remarkable
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Positioning: The Battle for Your Mind
Influence: The Psychology of Persuasion
Made to Stick: Why Some Ideas Survive and Others Die
Permission Marketing: Turning Strangers into Friends and Friends into Customers
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Ogilvy on Advertising
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Hooked: How to Build Habit-Forming Products
Naomi Wolf
We do not have to spend money and go hungry and struggle and study to become sensual; we always were. We need not believe we must somehow earn good erotic care; we always deserved it. Femaleness and its sexuality are beautiful. Women have long secretly suspected as much. In that sexuality, women are physically beautiful already; superb; breathtaking. Many, many men see this way too. A man who wants to define himself as a real lover of women admires what shows of her past on a woman's face, be ...more
Naomi Wolf, The Beauty Myth: How Images of Beauty Are Used Against Women

Naomi Wolf
Cosmetic surgery processes the bodies of woman-made women, who make up the vast majority of its patient pool, into man-made women.
Naomi Wolf, The Beauty Myth: How Images of Beauty Are Used Against Women

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Chief Marketing Officers share their best reads - both business and otherwise
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Newsela Marketing Team Book Club Online space for Marketing Book Club members to chat while we read!
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