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Building a StoryBrand: Clarify Your Message So Customers Will Listen
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Building a StoryBrand: Clarify Your Message So Customers Will Listen

4.36  ·  Rating details ·  6,066 ratings  ·  666 reviews
New York Timesbestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting
Hardcover, 228 pages
Published October 10th 2017 by HarperCollins Leadership
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Average rating 4.36  · 
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 ·  6,066 ratings  ·  666 reviews

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Chad Warner
May 11, 2018 rated it it was amazing  ·  review of another edition
Recommends it for: marketers, business owners
Recommended to Chad by: Andy Tabisz
One of the best branding and messaging books I've read. Miller shows how to use storytelling to make your messaging and branding simpler and more effective. I like the straightforward, common sense approach.

Here's the basic story framework you can customize to write your "brand script": A character who wants something encounters a problem before they can get it. At the peak of despair, a guide steps into their lives, gives them a plan, and calls them to action. That action helps them avoid
Julie Clarke
Sep 15, 2017 rated it liked it
This is a good book, but I have a hard time giving a good review. I was the biggest fan of Miller and StoryBrand. I bought all the courses, listened to all the podcasts, read the advanced reader copy of this book. I was a true evangelist for StoryBrand even after they tried to charge me twice for a $2k course. I met Don and his team in person and I enrolled in their Guide program. I have never received such terrible treatment. I've never been treated this poorly by another human being, much less ...more
Laura Noggle
***June 2019, 1st Reread: Just as excellent as the first time around. Working on implementing many of the principles. Will probably read this again.***

Want to improve your story? This book is for you.

Sometime you read things when you need to hear it. As an entrepreneur, and a writer, it can be easy to get lost in the narrative. Your story can be easily convoluted and needs to be simplified for maximum effectiveness.

I will definitely read this book again. There are many actionable steps
Sean Owen
Jan 17, 2018 rated it it was ok
I don't enjoy business books, but occasionally I have to read them for work. The general thesis of "Building a Storybrand . . ." makes sense. There's a lot of marketing noise and unless you are really clear in your communication and focused on your customer's story you're not getting through. A clear message will have benefits externally with customers and internally with employees. A good observation, but hardly the basis for a 200+ page book. The rest of the book is inane anecdotes. Even worse ...more
Jun 20, 2018 rated it did not like it
Shelves: gave-up-on
First three chapters are a sales pitch to get you to buy the book you already bought. If you cut out every variation and instance of the line "I'll eventually tell you something, if you buy this book," I bet this book would be cut down to about 10 pages.

Who would have guessed that a message about the importance of a clear message would be so convoluted?
Rachel Davidson Schmoyer
Nov 17, 2017 rated it it was amazing
Every copywriter needs to read this book. The business you are writing for is not a hero. The customer is. Genius.
Regin Toftegaard
Short, to the point and eye-opening

I can't even count the number of books I have read about marketing. Most of them have been good, but none of then managed to give me the clarity and concrete tools on how to build brand stories. This book has changed all that, and finally I have been given the much needed guide to create stories that sell
Aug 03, 2019 rated it it was ok  ·  review of another edition
This had useful overall advice for using storytelling for marketing. The incessant plugging of the author's website was annoying on audio. Also, it called to attention how he's not following his own advice all that well. Because the main point is the customer is the hero, but there's an awful lot about how amazing he is according to himself and not that much relatively in terms of memorable stories of customers in their own words.

A better book just on the concept of the Hero's Journey as the
Rachel Schultz
Jan 30, 2019 rated it liked it
I haven’t read too many leadership or business books but my husband says a lot of them could have been a blog post and then are fluff. This book had substance every chapter and good marketing ideas.

If you learned about the Hero’s Journey in high school literature class then you know a lot of what’s in here. He applies that to marketing. Occasional things weren’t the best but I liked, even though I have a general distaste for when people name their business or products stylized LikeThis. But
G.M. Burrow
Mar 10, 2018 rated it it was amazing  ·  review of another edition
Shelves: nonfiction
Helpful and easy to read. Tons of solid advice for communicating exactly what your company does. "If you confuse, you lose."
Feb 07, 2018 rated it it was amazing  ·  review of another edition
Excellent resource on integrating story into your branding and marketing! Filled with movie analogies and helpful tips, this book is one I will revisit again and again.
Michael Huang
The central lesson is: to market your product, come up with a story. The story is not about you or your business, but about the customer. If you are unafraid of being stifled by a framework, the book offers the so-called SB-7 to help you craft your story: character, problem, guide, plan, calls to action, failure, and success.

1. The character is the customer/Frodo.
2. He has a problem: house is ugly/need to destroy the ring.
3. He needs a guide: your painting company/Gandalf.
4. There needs to be
Jan 30, 2018 rated it liked it  ·  review of another edition
Helpful and straightforward look at what makes brand stories work.

As for the writing, it's hits about standard for this business.
Justin Ryder
Oct 15, 2017 rated it it was ok
Reads like an ebook of common sense.
May 14, 2019 rated it it was amazing  ·  review of another edition
This book simplifies storytelling so that you can apply it to your business, your brand, or your life, I suppose, and make it more compelling. A story has a hero -- the customer. That hero has a problem. The hero with a problem meets a guide. The hero with a problem meets a guide who gives the hero a plan. The hero with the problem and a guide who gives the hero a plan issues a call to action. The hero with a problem and a guide who gives the hero a plan issues a call to action and helps the ...more
Kelly Hodgkins
Feb 27, 2018 rated it it was amazing
Building a StoryBrand by Donald Miller shifts the paradigm surrounding the key perspective when creating a brand story and highlights the power of storytelling to making a brand heard in the marketplace. Donald starts by saying, “Your customer should be the hero of the story, not your brand.” His logic behind this is sound and easy to test, each of us is a consumer of brands, and, yes, brands that make me the hero and act as my guide draw me deeper.

He offers this approach to get the most out of
Jun 26, 2019 rated it liked it  ·  review of another edition
Shelves: audiobook, business
I’ve read more than a dozen books on telling stories for business, and I find that they take different tacts to tell their own stories. I find this StoryBrand book is a bit more basic than most I’ve seen recently, but to me the simplicity in its storytelling suggestions is a good thing. Instead of drilling down into story archetypes and theory, this book suggests looking at a handful of aspects of the story. Key takeaway is to put the customer in the role of the hero, and to put the company in ...more
Claire Brear
May 13, 2018 rated it it was amazing  ·  review of another edition
Excellent. Simple, practical, and helpful with loads of useful examples. Just what I needed right now for my business.
Carsten Hansen
This book kind of amazing. When you read the advice on how to structure your message to your (potential) customer and even employees, it all seems so obvious. However, it wasn't until I read the book and the structure it delivers as to how to tailor your message to your product that I had actually given it a thought.
I'm now in the process of changing my website, the inside of my books in order to deliver the message that seemed so obvious to me but upon introspection, I could see how I came up
Daniel Espinoza
Dec 20, 2017 rated it really liked it
Shelves: read-in-2017
The point that is driven home by numerous mentions and several movie references is: Your customers are the hero and your business needs to be the guide.

What follows is a checklist (called a framework to seem high class) of tasks to refine a company’s marketing copy.

Where the book really shines is not leading with “you need an email list” like everyone does. Email lists are mentioned, but the best part of the book is clear examples of webpage headlines, email list copy, and company one-liners.
Jul 06, 2017 rated it it was amazing
I've been listening to the StoryBrand Podcast since the first episode and always get something out of it. This book organizes all of that info and provides a framework for putting it all together. Solid advice for companies of any size.
David Schultz
May 08, 2019 rated it really liked it
The concepts discussed here just make sense and I have a feeling they would yield results to any who applied them in their marketing. The practical outweighed the theoretical which struck a good chord.
Mike Collins
May 27, 2018 rated it it was amazing
Everybody I know is a part of an organization or company that they want to have better reach in their community. The problem is that none of us have a degree in marketing because we are too busy helping create a great product or experience in our own organization.

Then comes Donald Miller and StoryBrand. His book teaches you a simple way to communicate what your organization offers to its customers so you can reach more people with your message. This is not a book of sleazy marketing tactics: it
Karren Hodgkins
Feb 27, 2018 rated it it was amazing
It’s true, most businesses don’t know how to talk about their company

I enjoyed this book very much indeed. It’s easy style together and its incredible practicality is a rare combination. I would highly recommend that you read the book and then complete the BrandScript as a part of the story building process. It brings the focus back to the customer, reminding us to view our product or service from the customer perspective, you see, as Donald Miller explains,“ Customers don’t generally care about
Klaus Leopold
Sep 25, 2018 rated it it was amazing
Scott Fillmer
This was a much different book for Donald Miller. I had really enjoyed all of his other books being surrounded by great stories, Blue Like Jazz was one of my favorites, but this was not BLJ. This one, on how to create your own marketing, was great at looking at specific concepts in communications (and our communications team is currently using it as a study resource for marketing and presentation), but it felt a lot like an infomercial. There was a lot of self promotion in the book, and a lot of ...more
Mark Grether
Dec 06, 2017 rated it liked it
I approached this book with the idea of applying the formulas to both my professional and personal brands. I do like that the book kept stressing successful relationships are about solving your customer's problems and positioning yourself to be the guide; we continue to think it is about impressing folks when all is really about simply clearly showing how you can help and then making the ask to do so. I like when works go deeper on the reasoning of the ideas and the book was a bit light on those ...more
Sep 14, 2018 rated it really liked it
Shelves: read-2018
Good book for new ideas to implement your brand for marketing purposes :)
Masoud Mirzamani
May 03, 2019 rated it did not like it  ·  review of another edition
Why this book is rated this high I don’t know!
It was full of forcing itself to be sold. Which is strange because if we’re reading we already being sold! and what was that SB7 anyway?
If anyone tells me if you play by these limited rules, your win is guaranteed, which by coincidence that person happens to be a salesman, I know as a fact that it is a lie to win me over not me to win.
He won though. I lost my time on this. But I learned one thing. Most marketing books are products by a salesman (who
Feb 24, 2018 rated it it was amazing  ·  review of another edition
As a fiction writer, I really liked this storytelling approach to marketing and branding. It's cool, it makes sense, and I'm pretty sure it's going to work. I'm currently in the planning stages of launching two new brands related to fiction writing and this book has been very valuable in thinking through how to communicate to customers effectively. Miller's points on making the customer the hero and the focus instead of your organization was particularly helpful. And I love the Story Brand path ...more
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“In every line of copy we write, we’re either serving the customer’s story or descending into confusion; we’re either making music or making noise.” 4 likes
“People trust those who understand them, and they trust brands that understand them too.” 2 likes
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