Nir   Eyal

more photos (1)

Kintan
545 books | 403 friends

Rachel Y
1,629 books | 284 friends

Charlie...
403 books | 729 friends

J.D. La...
271 books | 1,133 friends

Gananat...
300 books | 609 friends

Apple
931 books | 253 friends

Dallas ...
0 books | 142 friends

Patrick...
740 books | 652 friends

More friends…

Nir Eyal

Goodreads Author


Website

Twitter

Genre

Member Since
March 2011


Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" (a finalist for the 2014 Goodreads Choice Awards) and "Indistractable: How to Control Your Attention and Choose Your Life." (nominated for the 2019 Goodreads Choice Awards)

He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Nir blogs regularly at NirAndFar.com

To ask Nir Eyal questions, please sign up.

Popular Answered Questions

Nir Eyal A few that come to mind are: Thinking Fast and Thinking Slow, Persuasive Technology (Fogg), Addiction by Design, Redirect (Wilson), and Influence…moreA few that come to mind are: Thinking Fast and Thinking Slow, Persuasive Technology (Fogg), Addiction by Design, Redirect (Wilson), and Influence (less)
Average rating: 4.06 · 20,378 ratings · 1,553 reviews · 5 distinct worksSimilar authors
Hooked: How to Build Habit-...

4.07 avg rating — 18,620 ratings — published 2013 — 37 editions
Rate this book
Clear rating
Indistractable: How to Cont...

by
3.91 avg rating — 1,712 ratings — published 2019 — 11 editions
Rate this book
Clear rating
Hooked Workbook: Supplement...

3.88 avg rating — 41 ratings
Rate this book
Clear rating
Hooked/Contagious/Growth Ha...

by
4.50 avg rating — 2 ratings
Rate this book
Clear rating
The Age of Surveillance Cap...

by
3.33 avg rating — 3 ratings
Rate this book
Clear rating
More books by Nir Eyal…

Upcoming Events

No scheduled events. Add an event.

Nir’s Recent Updates

Nir Eyal is now friends with Cigdem Kobu
11047233
Nir Eyal rated a book it was amazing
Our Man by George Packer
Rate this book
Clear rating
No Crumbs Left by Teri Turner
Indistractable by Nir   Eyal
Indistractable by Nir   Eyal
Nir Eyal answered Omar Delawar's question: Nir   Eyal
I write to answer questions I want to know the answers to. When I can't find good answers in other books on the topic, I'll spend years getting to the bottom of the problem to my satisfaction.
My advice to non-fiction authors just getting started i... See Full Answer
Nir Eyal is currently reading
Our Man by George Packer
Rate this book
Clear rating
Nir Eyal finished reading
Indistractable by Nir   Eyal
Rate this book
Clear rating
More of Nir's books…
“Users who continually find value in a product are more likely to tell their friends about it.”
Nir Eyal, Hooked: How to Build Habit-Forming Products

“Gourville claims that for new entrants to stand a chance, they can’t just be better, they must be nine times better. Why such a high bar? Because old habits die hard and new products or services need to offer dramatic improvements to shake users out of old routines. Gourville writes that products that require a high degree of behavior change are doomed to fail even if the benefits of using the new product are clear and substantial.”
Nir Eyal, Hooked: How to Build Habit-Forming Products

“79 percent of smartphone owners check their device within 15 minutes of waking up every morning.”
Nir Eyal, Hooked: How to Build Habit-Forming Products

Topics Mentioning This Author

topics posts views last activity  
Nothing But Readi...: Lugh BOOKS READ 270 112 Jan 27, 2016 07:16AM  
The Challenge Fac...: Hooray for Technology! E-Reader Challenge-May Edition 30 63 Jun 05, 2018 04:28PM  
The Challenge Fac...: May TCF Monthly Challenge 34 60 Jun 06, 2018 02:13AM  
Booktastic Bookah...: Color Count 2018 8 20 Jul 03, 2018 08:39AM  
2019 & 2020 Readi...: Richo's Challenges to Get to 1,000 Books 83 226 Oct 28, 2018 05:12AM  
Nothing But Readi...: Level 5 of the Serious Reader Challenge for 2018 30 226 Jan 01, 2019 07:44AM  
“Companies who form strong user habits enjoy several benefits to their bottom line.”
Nir Eyal, Hooked: How to Build Habit-Forming Products

“Users who continually find value in a product are more likely to tell their friends about it.”
Nir Eyal, Hooked: How to Build Habit-Forming Products

“products that require a high degree of behavior change are doomed to fail”
Nir Eyal, Hooked: How to Build Habit-Forming Products

“In a wartime survey conducted by a team of food-habits researchers, only 14 percent of the students at a women’s college said they liked evaporated milk. After serving it to the students sixteen times over the course of a month, the researchers asked again. Now 51 percent liked it. As Kurt Lewin put it, “People like what they eat, rather than eat what they like.”
Mary Roach, Gulp: Adventures on the Alimentary Canal

“Khoruts gave me a memorable example of how behavior can be covertly manipulated by microorganisms. The parasite Toxoplasma infects rats but needs to make its way into a cat’s gut to reproduce. The parasite’s strategy for achieving this goal is to alter the rat brain such that the rodent is now attracted to cat urine. Rat walks right up to cat, gets killed, eaten. If you saw the events unfold, Khoruts continued, you’d scratch your head and go, What is wrong with that rat? Then he smiled. “Do you think Republicans have different flora?”
Mary Roach, Gulp: Adventures on the Alimentary Canal

70801 The Study of the Mind: A Psychological Book Club — 2006 members — last activity Apr 24, 2019 06:07AM
This is a book club for those who love to read books about Psychology! Each month we will pick a book dealing with psychological topics, read it, and ...more
501 The Brain and Mind — 3208 members — last activity Apr 06, 2019 12:21PM
This is a group for readers to recommend and discuss books related to real and/or artificial brains. Categories include but are not limited to: ...more
121691 Ask Nir Eyal — 10 members — last activity Feb 07, 2018 10:47AM
A forum to discuss "Hooked: How to Build Habit-Forming Products" by Nir Eyal with Ryan Hoover
155985 Books N' Music — 169 members — last activity Sep 15, 2018 10:42AM
This is a fun group for book nerds and music lovers. In our group you can talk about pretty much anything. Books, Movies, T.V., Music, Boys, whatever. ...more
189826 Fracktured World — 33 members — last activity Sep 19, 2016 01:10PM
Disaster fiction! This is a group for those who like stories about manmade disasters.
167512 World, Writing, Wealth — 2331 members — last activity 9 minutes ago
Friends, would you care to partake in a learned discussion of current events, the global economy, writing, selling, film, and reading? Then gift us ...more
167554 Life as we know it — 16 members — last activity Aug 19, 2015 10:39AM
Ok so here you can make your own family and friends out of the members in the group. You will be your own character (so yourselves). Enroll into a ...more
186611 Kindle Unlimited Subscribers — 297 members — last activity Jul 28, 2019 03:43AM
This group is for book lovers with a current Kindle Unlimited subscription or owners of a Kindle device and Amazon Prime subscription. Here we ...more
898616 The Segilola Salami Show PODCAST — 73 members — last activity Mar 11, 2019 01:46PM
The Segilola Salami Show is a podcast show set in a virtual cafe about books and publishing. The aim of the show is to be entertaining but educative. ...more
More of Nir’s groups…



No comments have been added yet.