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Nir Eyal

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March 2011


Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" (a finalist for the 2014 Goodreads Choice Awards) and "Indistractable: How to Control Your Attention and Choose Your Life." (nominated for the 2019 Goodreads Choice Awards)

He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Nir blogs regularly at NirAndFar.com
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Nir Eyal That's easy! Write another book! :)…moreThat's easy! Write another book! :)(less)
Nir Eyal A few that come to mind are: Thinking Fast and Thinking Slow, Persuasive Technology (Fogg), Addiction by Design, Redirect (Wilson), and Influence
Average rating: 4.08 · 29,367 ratings · 1,832 reviews · 4 distinct worksSimilar authors
Hooked: How to Build Habit-...

4.09 avg rating — 27,803 ratings — published 2013 — 13 editions
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Indistractable: How to Cont...

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3.79 avg rating — 9,265 ratings — published 2019 — 26 editions
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Hooked Workbook: Supplement...

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David Burkus: The One Thing Remote Leaders Need to Know

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Indistractable by Nir Eyal
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Nir Eyal answered Omar Delawar's question: Nir   Eyal
I write to answer questions I want to know the answers to. When I can't find good answers in other books on the topic, I'll spend years getting to the bottom of the problem to my satisfaction.
My advice to non-fiction authors just getting started is t See Full Answer
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“79 percent of smartphone owners check their device within 15 minutes of waking up every morning.”
Nir Eyal, Hooked: How to Build Habit-Forming Products

“Users who continually find value in a product are more likely to tell their friends about it.”
Nir Eyal, Hooked: How to Build Habit-Forming Products

“Gourville claims that for new entrants to stand a chance, they can’t just be better, they must be nine times better. Why such a high bar? Because old habits die hard and new products or services need to offer dramatic improvements to shake users out of old routines. Gourville writes that products that require a high degree of behavior change are doomed to fail even if the benefits of using the new product are clear and substantial.”
Nir Eyal, Hooked: How to Build Habit-Forming Products

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“Companies who form strong user habits enjoy several benefits to their bottom line.”
Nir Eyal, Hooked: How to Build Habit-Forming Products

“Users who continually find value in a product are more likely to tell their friends about it.”
Nir Eyal, Hooked: How to Build Habit-Forming Products

“products that require a high degree of behavior change are doomed to fail”
Nir Eyal, Hooked: How to Build Habit-Forming Products

“In a wartime survey conducted by a team of food-habits researchers, only 14 percent of the students at a women’s college said they liked evaporated milk. After serving it to the students sixteen times over the course of a month, the researchers asked again. Now 51 percent liked it. As Kurt Lewin put it, “People like what they eat, rather than eat what they like.”
Mary Roach, Gulp: Adventures on the Alimentary Canal

“Khoruts gave me a memorable example of how behavior can be covertly manipulated by microorganisms. The parasite Toxoplasma infects rats but needs to make its way into a cat’s gut to reproduce. The parasite’s strategy for achieving this goal is to alter the rat brain such that the rodent is now attracted to cat urine. Rat walks right up to cat, gets killed, eaten. If you saw the events unfold, Khoruts continued, you’d scratch your head and go, What is wrong with that rat? Then he smiled. “Do you think Republicans have different flora?”
Mary Roach, Gulp: Adventures on the Alimentary Canal

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