Martin Lindstrom

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Born
in Denmark
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Member Since
February 2021


Martin Lindstrom (born 1970) is the author of the bestseller The Ministry of Common sense - How to Eliminate Bureaucratic Red Tape, Bad Excuses, and Corporate Bullshit.

Through unconventional thinking, Martin Lindstrom reveals how to get closer to our customers by eliminating bureaucratic red tape, bad excuses, and corporate BS, whether we’re in the office or behind our screens.
An eight-time New York Times best-selling author, Lindstrom’s books have sold 4.5 million copies and been translated Into 60 languages. His books include The Ministry of Common Sense, Buyology, and Small Data. TIME Magazine named Lindstrom "One of the World's Most Influential People," and Thinkers50 listed him one of the world’s top-20 business thinkers of 2021.
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Average rating: 3.78 · 19,076 ratings · 1,599 reviews · 16 distinct worksSimilar authors
Buyology: Truth and Lies Ab...

3.77 avg rating — 11,791 ratings — published 2008 — 55 editions
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Brandwashed

3.80 avg rating — 3,941 ratings — published 2011 — 43 editions
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Small Data: The Tiny Clues ...

3.78 avg rating — 2,341 ratings — published 2016 — 40 editions
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Brand Sense: Build Powerful...

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3.88 avg rating — 763 ratings — published 2005 — 24 editions
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The Ministry of Common Sens...

3.77 avg rating — 110 ratings7 editions
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Brandchild: Remarkable Insi...

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3.78 avg rating — 67 ratings — published 2003 — 7 editions
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A lógica do consumo

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4.22 avg rating — 23 ratings
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Clicks, Bricks & Brands

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4.11 avg rating — 19 ratings2 editions
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Mua sắm thông minh

4.08 avg rating — 13 ratings — published 2011
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Adesso. Ripensare vita e la...

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really liked it 4.00 avg rating — 12 ratings2 editions
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“Sex doesn't sell anything other than itself”
Martin Lindstrom, Buyology: Truth and Lies About Why We Buy and the New Science of Desire

“90 percent of all Gillette shavers are bought by women for the men in their lives”
Martin Lindstrom, Buyology: Truth and Lies About Why We Buy and the New Science of Desire

“When we brand things, our brains perceive them as more special and valuable than they actually are.”
Martin Lindstrom, Buyology: Truth and Lies About Why We Buy and the New Science of Desire

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