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Martin Lindstrom

“When we brand things, our brains perceive them as more special and valuable than they actually are.”


Martin Lindstrom, Buyology: Truth and Lies About Why We Buy and the New Science of Desire
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Buyology: Truth and Lies About Why We Buy and the New Science of Desire Buyology: Truth and Lies About Why We Buy and the New Science of Desire by Martin Lindstrom
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