Branding Quotes

Quotes tagged as "branding" (showing 1-30 of 519)
Shannon L. Alder
“True saddness is when someone still thinks your the same person after all these years. They brand you because of their own ego, fear and lack of spirituality. What's sadder is when they are Christian.”
Shannon L. Alder

Howard Schultz
“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Howard Schultz
“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Howard Schultz
“Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...”
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Jeff Bezos
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
Jeff Bezos

Ryan Lilly
“A professional headshot in front of a bookshelf says you're an intellectual. A professional headshot peeking though a bookshelf says you're probably under a restraining order.”
Ryan Lilly

Martin Lindstrom
“90 percent of all Gillette shavers are bought by women for the men in their lives”
Martin Lindstrom, Buyology: Truth and Lies About Why We Buy and the New Science of Desire

Richard Branson
“What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its own feet and, in that way, although we've got a brand that links them, if we were to have another tragedy such as that of 11 September - which hurt the airline industry - it would not bring the whole group crashing down.”
Richard Branson, Losing My Virginity: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way

Woodrow Phoenix
“A distinctive appearance and a simple set of characteristics lead to an extremely flexible brand. (pg. 38)”
Woodrow Phoenix, Plastic Culture: How Japanese Toys Conquered the World

Natalya Vorobyova
“I put the bra in brand, and I top it!”
Natalya Vorobyova, Better to be able to love than to be loveable

Cindy Ann Peterson
“It does not take the striking pose of a high-fashion model or the strict stance of someone in uniform to earn respect and admiration.”
Cindy Ann Peterson, My Style, My Way: Top Experts Reveal How to Create Yours Today

Cindy Ann Peterson
“A great attitude toward your approach to an interview—demonstrated by your good posture—is everything.”
Cindy Ann Peterson, My Style, My Way: Top Experts Reveal How to Create Yours Today

Cindy Ann Peterson
“Stand tall and be proud. Realize confidence is charismatic and something that is something money can't buy, it radiates from within you.”
Cindy Ann Peterson, My Style, My Way: Top Experts Reveal How to Create Yours Today

Cindy Ann Peterson
“Project a confident image through good body posture.”
Cindy Ann Peterson, My Style, My Way: Top Experts Reveal How to Create Yours Today

Israelmore Ayivor
“Fame is not the reason why brands are created and erected. Be diligent, focused and chain unceasing prayers to God who will continue giving you cheers.”
Israelmore Ayivor, Shaping the dream

Ralph Caplan
“We are … the un-proud non-possessors of objects whose chief substance is that of the transient symbol. Our Puritan fear of the love of things turns out to have been groundless after all, for we do not love things or even possess them: they pass through our lives as barium passes through the digestive tract, unassimilated, their function merely to flash signals along the way.”
Ralph Caplan

Gideon Haigh
“Since inception, the IPL has worn its brand value like a corroboration of inner virtue. On the eve of this tournament, under the headline 'Brand IPL touches the sky', the league's website reverberated with the announcement that Brand Finance, a branding consultancy, had valued the brand value of the IPL brand at $4.13 billion worth of brand—which is a lot of brand, brand-wise.”
Gideon Haigh

Cindy Ann Peterson
“Healthy posture is based on natural positions that balance and support your skeletal system’s curves and weight-bearing abilities against the force of gravity.”
Cindy Ann Peterson, My Style, My Way: Top Experts Reveal How to Create Yours Today

Al Ries
“Големите компании виждат нещата такива, кавито са. Предприемачите ги виждат такива, каквито могат да бъдат.”
Al Ries, The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands

Gideon Haigh
“The assumption now is that the interests of the brand and of the game overlap to the degree that cricket need hardly be mentioned.”
Gideon Haigh

Gideon Haigh
“Since Modi's Mumbai sign-off, much commentary has been focused on the brand-dilution potential inherent in its scandals. MS Dhoni doesn't think we should worry: 'IPL as a brand can survive on its own.' Shilpa Shetty, 'brand ambassador' of the Rajasthan Royals, tweets that we should: 'Custodians of Cricket must not hamper d Brandvalue of this viable sport.' Hampering d Brandvalue, insists new IPL boss Chirayu Amin, is the furthest thing from his mind: 'IPL's brand image is strong and nobody can touch that.' Harsha Bhogle, however, frets for the nation: 'Within the cricket world, Brand India will take a hit.'

Not much more than a week after Modi's first tell-all tweets, the media was anxiously consulting Brand Finance's managing director, Unni Krishnan. Had there been any brand dilution yet? It was, said the soothsayer gravely, 'too early to say'. He could, however, confirm the following: 'The wealth that can be created by the brand is going to be substantially significant for many stakeholders. A conducive ecosystem has to be created to move the brand to the next level… We have to build the requisite bandwidth to monetise these opportunities.' Er, yeah… what he said. Anyway, placing a value on the IPL brand has clearly been quite beneficial to Brand Finance's brand.”
Gideon Haigh

Cindy Ann Peterson
“Confident Assured Posture: Foundation of Powerful Style”
Cindy Ann Peterson, My Style, My Way: Top Experts Reveal How to Create Yours Today

Loren Weisman
“Content without continuity and connection will leave you with fewer conversions, sales, and engagement.

Stop trying to create something to go viral.

Start building an authentic connection rooted in endurance and engagement.”
Loren Weisman

W. Chan Kim
“A blue ocean strategic move can create brand equity that lasts for decades”
W. Chan Kim, HBR's 10 Must Reads on Strategy

W. Chan Kim
“brand building increasingly relies heavily on word-of-mouth recommendations spreading rapidly through our networked society.”
W. Chan Kim, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

W. Chan Kim
“when a company offers a leap in value, it rapidly earns brand buzz and a loyal following in the marketplace. Even large advertising budgets by an aggressive imitator rarely have the strength to overtake the brand buzz earned by the value innovator.”
W. Chan Kim, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

“You will never appeal to everyone. The only way to avoid criticisms or judgement is to do nothing. Be bold, stand for something and know that your purpose is worth fighting for.”
Stacey Kehoe

“Demand for your business is driven by the quality of your reputation. Live and breathe your values to maintain control of your brand reputation.”
Stacey Kehoe

“Until you've lost your reputation, you’ll never realise the true value of good branding”
Stacey Kehoe

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