Marty Neumeier



Average rating: 4.01 · 5,754 ratings · 327 reviews · 18 distinct worksSimilar authors
The Brand Gap

4.02 avg rating — 2,631 ratings — published 2003 — 10 editions
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Zag: The #1 Strategy of Hig...

4.02 avg rating — 2,181 ratings — published 2006 — 13 editions
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The Designful Company: How ...

3.95 avg rating — 405 ratings — published 2008 — 4 editions
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The Brand Flip: Why Custome...

4.31 avg rating — 139 ratings — published 2015 — 5 editions
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Metaskills: Five Talents fo...

4.22 avg rating — 131 ratings — published 2012 — 4 editions
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The 46 Rules of Genius: An ...

3.75 avg rating — 182 ratings — published 2014 — 6 editions
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The Dictionary Of Brand

3.62 avg rating — 21 ratings — published 2004
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Action Alphabet

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3.36 avg rating — 22 ratings — published 1985 — 2 editions
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Marty Neumeier's Innovation...

4.43 avg rating — 14 ratings — published 2009
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Marty Neumeier's Innovation...

4.10 avg rating — 10 ratings — published 2009
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“The cave you fear to enter, goes the ancient proverb, holds the treasure you seek.”
Marty Neumeier, The 46 Rules of Genius: An Innovator's Guide to Creativity

“Make a sketch, construct a model, or assemble a prototype. Then another. And another. With each attempt, you’ll reveal new possibilities for innovation. Your mind will talk to your hands, and your hands will talk to your mind. This dialogue is called generative thinking, and it happens only when you’re making something. It’s the active ingredient of design.”
Marty Neumeier, The 46 Rules of Genius: An Innovator's Guide to Creativity

“A genius is someone who can tolerate the discomfort of uncertainty while generating as many ideas as possible.”
Marty Neumeier, The 46 Rules of Genius: An Innovator's Guide to Creativity

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