Allan Dib

Allan Dib



Average rating: 4.37 · 859 ratings · 86 reviews · 2 distinct worksSimilar authors
The 1-Page Marketing Plan: ...

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Il Marketing Plan vincente:...

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“Your job as an entrepreneur is to be an innovator and a builder of systems.”
Allan Dib, The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

“Here’s the simplest, most jargon-free, definition of marketing you’re ever likely to come across: If the circus is coming to town and you paint a sign saying “Circus Coming to the Showground Saturday,” that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed and the local newspaper writes a story about it, that’s publicity. And if you get the mayor to laugh about it, that’s public relations. If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales. And if you planned the whole thing, that’s marketing.”
Allan Dib, The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

“Jim Rohn had an excellent philosophy on the matter: “You’ve got to think winter in the summer. It’s just too easy to get faked out when the sky is blue and the clouds are fleecy. You’ve got to prepare for winter because it’s coming, it always does.” In”
Allan Dib, The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd



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