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Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
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Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

3.92  ·  Rating details ·  4,823 ratings  ·  113 reviews
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and exp
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Paperback, Fourth Edition, 384 pages
Published May 22nd 2007 by Mariner Books (first published March 1st 1984)
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Average rating 3.92  · 
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 ·  4,823 ratings  ·  113 reviews


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Omar Halabieh
Nov 01, 2013 rated it really liked it
Below are key excerpts from the book that I found particularly insightful:

1- "Marketing is every hit of contact your company has with anyone in the outside world. Every bit of contact. That means a lot of marketing opportunities. It does not mean investing a lot of money."

2- "Marketing is the art of getting people to change their minds or to maintain their mindsets if they re already inclined to do business with you. People must either switch brands or purchase a type of product or service that
...more
Chad Warner
Nov 18, 2012 rated it liked it
Recommends it for: business owners, marketers
Recommended to Chad by: Torey Heinz
In this book that launched the “guerrilla marketing” movement, Levinson describes inexpensive marketing methods for small businesses to enhance their word-of-mouth reputation. It covers 200 “weapons” of guerrilla marketing, including various forms of media, but also attitudes and behaviors. It’s more practical than purely inspirational. My favorite point was to use “fusion marketing”, combining marketing efforts with business partners who have the same prospects.

The sections on media include pri
...more
Amy
Jun 19, 2012 marked it as not-going-to-finish
Might be a good book. Good ideas and quotes but the author is bombastic and obnoxious. It turned me off from the positive things he had to say. Might finish someday. Probably not.
Robert
Feb 04, 2008 rated it liked it
Recommends it for: My dry cleaners...
The good: lots of inspiration for lots of different ways to market a product or service. Up to the minute advice on blogs, podcasts, search engine optimization, etc. It is worth reading, at least skimming and bookmarking the areas that you want to include in your marketing.

The bad: repetitive, too long, too many bombastic claims of untold wealth if you just follow this simple tautology.

The ugly: apparently you need to buy the other 5,387 books in the series... makes the point on cross-selling ex
...more
Maliades
Oct 15, 2007 rated it liked it
I only made it through the first 7 chapters or so before I had to return it to the library, and since I'm not yet starting up a business, I decided not to finish it right now. However, the first 7 chapters seemed to really make sense, and it was a fairly engaging read, not dry. I think this book is an excellent choice for people starting their own business and anyone who owns a small business and is looking for some good marketing advice. I definitely plan on picking it up again, someday, when I ...more
Marc
Sep 30, 2011 rated it really liked it  ·  review of another edition
I have to be honest, I learned almost everything really important in the first 50 pages:

Marketing is a commitment, a war, a long slog. If you can't commit to a campaign for at least 12 months don't even bother. You need to get at least 10 impressions before someone will *think* about buying from you.

That was the key to me.

Beyond that, there is an exhaustive list of various different kinds of media and mediums that one can use, and it is certainly helpful, but not revolutionary. The first 50 page
...more
Pablitomix  Online
Jun 18, 2018 rated it it was amazing
This book is most interesting in the world
Nola Redd
Mar 26, 2008 rated it it was amazing  ·  review of another edition
Recommends it for: small business owners, anyone involved in marketing
If small business owners could read no other book, I would love to have them study Jay Conrad Levinson’s Guerrilla Marketing: Secrets for Making Big Profits From your Small Business. Originally published in the early 1980s, Guerrilla Marketing is a must-read for entrepreneurs searching for inexpensive yet effective marketing strategies. Revised again (and again, depending on which volume you select), the book offers not only simple suggestions for making the most of the smallest things but also ...more
Joshua
Jun 22, 2016 rated it it was ok  ·  review of another edition
Ehhhh. Serious waste of time unless you're totally new to marketing or just need a lot of simple ideas you could get from an equally informative and much shorter blog post or YouTube video.

This book has some good strategies, but is basically just a verbose collection of ideas without much on execution. You could skim the chapter titles and figure it out just as well as reading any of this book... Some what, 0% how. For example, in the chapter about seminars, there is a discussion of what a semin
...more
Kathryn Cervantes
Jul 15, 2014 rated it liked it
This book is well written and has solid insights. It was very introductory for the most part but did include a variety of helpful tools. The part I enjoyed the most were the real life examples, what I enjoyed the least was nearing the end it felt repetitive and I found my mind wandering a bit. I picked up this book based on various recommendations however think I possibly should not have grabbed the 'Making Big Profits from Your Small Business' edition. I did just leave a large corporation so th ...more
Dan McConkie
Jun 29, 2009 rated it it was amazing
Great book for helping to get the juices flowing with small business advertising. There are several tips that I have incorporated that have helped but many more that have "come to me" while I was reading and thinking about marketing and what else to do.

It is about marketing harder and smarter -- not just spending more than the next guy. I've found that if you don't make marketing a conscious part of your business, you are doomed to a mediocre growth at best.
Matthieu Huang
Sep 14, 2014 rated it it was amazing
This book is packed with eye opening tactics of how an entrepreneur can take on the goliaths of business. I learned more about how to market a small business than I do in the classes I take now. Much help to the aspiring entrepreneur trying to build a foundation for his/her marketing knowledge.
Mark Upshaw
Mar 16, 2017 rated it liked it
This was good to get the small business entrepreneur to think outside the box. Don't know how relevant it would be today with the internet.
Calin Biris
Dec 08, 2014 rated it really liked it
A must read for every marketing beginner out there, or any start-up entrepreneur :)
Andrew Bushard
Oct 21, 2017 rated it liked it
This book has some good and some bad.

It excels through its comprehensiveness. The end chart "200 Weapons of Guerrilla Marketing" may alone justify the price.

The book does suggest some new sites and organizations, but most of them lead nowhere as when I searched for them, I mostly got either dead links or links back to the digital edition of this very book.

Jay's dogmatic tone rubbed me the wrong way: I can picture Jay wagging his finger at us readers as we turn each page.

Ever wanted a book to
...more
Catalina  in cuvinte
Jan 02, 2018 rated it it was ok
If you're looking, like I was, for a TO DO manual, this isn't it. It gives some ideas, but for the most part the author sells himself and his other books, and expects you to magically know how to, for example "get an article published for free". I don't know if it needs another revision, or it's just too much talk and not enough substance, but I felt let down by this book and my notepad felt, in the end, mostly empty. I struggled towards the end and as I did, the author did too, things got repet ...more
Darjan Minov
Jul 20, 2019 rated it liked it
The entire book might be reduced to about 30-50 pages of tips and tricks. A bit long and dragging explanations over several pages unnecessarily. But, all said, it has some interesting tips that are applicable in daily marketing efforts if you are just starting or want to try something different. Or you can just pick it up and look for some ideas to break out of the daily rut of work. Not bad but definitely not great either. Yet I recommend it to small business owners and marketers in search for ...more
Yuliyan Velichkov
Good book for small and medium business owners, or to people who are new in the marketing field. In Guerrilla Marketing you will read a lot of different ways to market a product or service. You will find tips and tricks about blogs, podcasts, cold colling, SEO, product sampling, customer service, etc. What I didn't like is that it was quite repetitive and given the fact it was written in 2007 many things have changed. Still, it is a good book.
Anne
Aug 08, 2019 rated it it was ok
Maybe interesting for people completely new to marketing. I hoped to get some inspiration for inexpensive tactics for my work but thought he repeats that his marketing “arms” don’t cost anything, nearly all of them are actually very costly in time. Also, it is quite outdated and I really disliked his style.
Satyabrata Mishra
Mar 22, 2018 rated it liked it
Kind of okayish if you are looking to understand the new age marketing tools and channels; I picked this up for marketing ( the art part, not the science part); does well in parts but more of a manual than a book;
Alex Mader
Started off quite strong but felt like it lost its way a bit by the midway point. Also covers a lot of obsolete or redundant information but I guess that's too be expected even if it has supposedly been updated since 1983
HAN Joo
Jul 19, 2017 rated it it was amazing
Excellent !👍
NEVER a dull moment
Rob O'Lynn
Jan 16, 2018 rated it really liked it
Remains the basic handbook for small-business, non-profit marketing!
Michael Hartzell
Jan 21, 2018 rated it it was amazing
More applicable and helpful now than when it was writen!
George Davidson
Jun 23, 2018 rated it really liked it
Shelves: marketing
For anyone who needs to market, who has no time or budget. A little dated, but some good principles.
Bart Van Bos
Sep 26, 2018 rated it really liked it
Great introduction on marketing and a must read for anyone ever considering to start it's own business.
Mat Cruz
Oct 09, 2018 rated it really liked it
Great basics of marketing! Though it's not up to date with 2018, the insights are still applicable. Very recommended if you are a entrepreneur and want to start a marketing strategy.
Linda
Jul 10, 2019 rated it liked it
Great basics of marketing! Though it's not up to date with 2018, the insights are still applicable. Very recommended if you are a entrepreneur and want to start a marketing strategy
David Parker
Oct 22, 2019 rated it liked it
Good underlying principles, but still dated a bit. Would be nice to have a (2020) update.
John
Aug 15, 2019 rated it really liked it
Shelves: business-mgmt
Very interesting and a good precursor to social media marketing.
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