W. Chan Kim

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W. Chan Kim is the Co-Director of the INSEAD Blue Ocean Strategy Institute and a Chair Professor of Strategy and International Management at INSEAD. His book Blue Ocean Strategy, co-authored with Renée Mauborgne, has sold 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written. It is being published in a record-breaking 44 languages and is a bestseller across five continents.
Kim is ranked in the top 3 management gurus in the world in the Thinkers50 listing of the World’s Top Management Gurus. He was selected for the 2011 Leadership Hall of Fame by Fast Company magazine and was named among the world's top 5 best business school professors by MBA Rankings. He also received the Nobels Colloquia
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Océano Azul, Océano Rojo

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W. Kim shared a quote
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“Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space. Value innovation places equal emphasis on value.”
W. Chan Kim
W. Kim shared a quote
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“Create. Don't Compete.”
W. Chan Kim
W. Kim shared a quote
HBR's 10 Must Reads on Strategy by Michael E. Porter
“Blue oceans are right next to you in every industry.”
W. Chan Kim
W. Chan Kim is accepting questions on his profile page.
More of W.'s books…
“Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space. Value innovation places equal emphasis on value.”
W. Chan Kim, Renée Mauborgne

“Value innovation requires companies to orient the whole system toward achieving a leap in value for both buyers and themselves.”
W. Chan Kim, Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

“Blue oceans are right next to you in every industry.”
W. Chan Kim, Renée Mauborgne, HBR's 10 Must Reads on Strategy

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“Every company wants one, yet few companies have one: a compelling strategy.”
W. Chan Kim, Renée Mauborgne

“Blue oceans are right next to you in every industry.”
W. Chan Kim, Renée Mauborgne, HBR's 10 Must Reads on Strategy

“Create. Don't Compete.”
W. Chan Kim, Renée Mauborgne

“Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space. Value innovation places equal emphasis on value.”
W. Chan Kim, Renée Mauborgne




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