W. Kim > W.'s Quotes

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  • #1
    W. Chan Kim
    “Every company wants one, yet few companies have one: a compelling strategy.”
    W. Chan Kim, Renée Mauborgne

  • #2
    W. Chan Kim
    “Blue oceans are right next to you in every industry.”
    W. Chan Kim, Renée Mauborgne, HBR's 10 Must Reads on Strategy

  • #3
    W. Chan Kim
    “Create. Don't Compete.”
    W. Chan Kim, Renée Mauborgne

  • #4
    W. Chan Kim
    “Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space. Value innovation places equal emphasis on value.”
    W. Chan Kim, Renée Mauborgne



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