Renée Mauborgne

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Renée Mauborgne is The INSEAD Distinguished Fellow and a Professor of Strategy at INSEAD, the world’s second largest business school. She is also Co-Director of the INSEAD Blue Ocean Strategy Institute. Her book Blue Ocean Strategy, co-authored with W. Chan Kim, has sold 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written. It is being published in a record-breaking 44 languages and is a bestseller across five continents. Mauborgne is ranked in the top 3 management gurus in the world in the Thinkers50 listing of the World’s Top Management Gurus. She was selected for the 2011 Leadership Hall of Fame by Fast Company magazine and was named among the world's top 5 best business school professo ...more

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More books by Renée Mauborgne…
“The natural strategic orientation of many companies is toward retaining existing customers and seeking further segmentation opportunities.”
Renée Mauborgne, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

“Blue oceans are right next to you in every industry.”
Renée Mauborgne, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

“Create. Don't Compete.”
Renée Mauborgne, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Topics Mentioning This Author

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Fun & Games: Author Name game 3007 328 Sep 23, 2021 05:30AM  
“Blue oceans are right next to you in every industry.”
Renée Mauborgne, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

“Create. Don't Compete.”
Renée Mauborgne, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

“Every company wants one, yet few companies have one: a compelling strategy.”
Renée Mauborgne

“Value innovation requires companies to orient the whole system toward achieving a leap in value for both buyers and themselves.”
W. Chan Kim, Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant




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