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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

3.89  ·  Rating details ·  42,328 ratings  ·  930 reviews
The global phenomenon, embraced by business worldwide and now published in more than 40 languages.

This international bestseller challenges everything you thought you knew about the requirements for strategic success.

Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for compet
Hardcover, 240 pages
Published February 1st 2005 by Harvard Business Review Press (first published 2004)
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3.89  · 
Rating details
 ·  42,328 ratings  ·  930 reviews

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Mar 07, 2009 rated it it was ok
The signal-to-noise ratio of business books generally tends towards zero. They fall into one of three categories: baked-over platitudes designed to reinforce the self-esteem of the reader (see First Break all the Rules), laughably faulty reasoning (see Good to Great), and interesting ideas that are overextended and driven into the ground (see The Tipping Point). Fortunately for Blue Ocean Strategy, it tends towards the latter.

There are a few good ideas in the book, but they are shrouded in unnec
Huda Aweys
ببساطة الكتاب بيقترح عليك اكتشاف مجال جديد و الخوض فيه و انشاء سوق له ، و توفير جهد المنافسة فى السوق الحالى .. و بيطرح عليك الامكانيات و الخيارات الهائلة التى قد يوفرها لك هذا الاكتشاف ، و التى قد تصل فى اتساعها الى سعة المحيط الازرق .. انه يقترح عليك اختيار اللون الازرق :) ، ايضا ذكر عدة نماذج و امثلة قد تساعدك فى السعي وراء هذا الاكتشاف فى مجال عملك ..
Jul 25, 2008 rated it it was amazing
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim and Renée Mauborgne
Harvard Business School Press

This is an especially thought-provoking book that, as have so many others, evolved from an article published in the Harvard Business Review. According to Kim and Mauborgne, "Blue Ocean Strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant...T
Dec 21, 2012 rated it did not like it
Kind of a stupid book. The overall premise is, don’t compete directly with your competitors, create new markets. Of course, it falls into the classic trap that all business books seem to fall into, which is looking only at cases that support the theory and ignoring all that don’t. The theory itself is pretty obvious when you look at it - basically it argues that making a profit in any commodities market boils down to reducing costs, and that when your competitors cannot directly compete against ...more
Doug Lautzenheiser
Oct 15, 2012 rated it it was ok
Shelves: business, strategy
The authors provide case studies on how some companies left their "bloody-red" oceans of competition for completely open blue oceans where they were unique.

Some are well-known business stories, such as Southwest Airlines becoming a low-cost provider. However, the book provides details into Southwest's underlying business strategies that may not be well known. Other case studies gave new insight into various companies and their product strategics. One interesting story, for example, was [yellow
Ia Tjitrawasita
Jan 25, 2008 rated it it was amazing
Recommends it for: entrepreneur, policy makers
Keywords: blue ocean - red ocean - value innovation

How to win the competition? You can challenge your opponents on a head-to-head competition. Suppose that your target is to book 200 contracts each month. In order to fulfil the target you can compete on pricing. It means that you should give bigger discount than your opponents.

But head-to-head competition has its own limitation. There is another way to compete. A smarter way. Chan Kim and Mauborgne propose another solution: don't compete with
Heba Hassan
ايجاد مساحتك الزرقاء
This well-written book seems like common sense however it is an eye-opener for less sophisticated colleagues who doesn't know much about competitive advantage. It arguments how contested markets ("red oceans") should look for uncontested markets ("blue oceans"). Everything in this book is common sense. Nintendo is another high-profile example. Satoru Iwata, Nintendo's CEO, has referred to the Blue Ocean Strategy in interviews.

I do think the Blue Ocean Strategy is nothing without execution though
Sotiris Makrygiannis
May 06, 2016 rated it did not like it
Shelves: public-library
all my previous comments/critique was encapsulated on 2 appendixes at the end of the book so it confirmed my assumptions rather nicely. I believe he made for him self a blue ocean consultancy business and this book was the start of it? Beyond the Machiaveli political tips , everything else was around a catchy phrase and that what his main message seems to be. Rest are old theories in new color.
Mario Tomic
Jan 30, 2019 rated it it was amazing
This book is an essential read for any entrepreneur looking to compete in a saturated marketplace and build a successful business. Too many startups fail because founders try to compete directly with well-established companies that dominate the market. The Blue Ocean Strategy is a book about finding your niche within a niche so you can stay competitive and grow.
Feb 19, 2014 rated it really liked it
I remember as a child asking my dad why I should pick up skiing over snowboarding. He responded that while snowboarding was certainly fun, because of its popularity it was also commonplace. Reasonably talented teenage snowboarders were a dime a dozen on any ski hill. Good young skiers, however, were few and far between. Reflecting on the choice between becoming one of the unwashed masses of snowboarders or one of the few, the happy few skiers, I chose the latter. Over the years being a reasonabl ...more
Tania Lukinyuk
Feb 19, 2018 rated it it was amazing  ·  review of another edition
В отличной бизнес-книге должно сочетаться две вещи: идея, которую можно быстро понять, и практические инструменты для её внедрения.

Бинго! «Стратегия голубого океана» Рене Моборна и Ким Чана оказалась именно той самой бизнес-книгой, за которую мне не жаль отданных денег.

«Единственный способ победить конкуренцию — это перестать пытаться победить». Вот идея книги. То есть перестать бороться с акулами в конкурентном «алом» океане и выплыть в новый свободный «голубой». В центре этого перемещения ст
وسام مصلح
كتاب استراتيجية المحيط الأزرق
و. تشان. كيم & رينية ماوبرغن
مراجعة وسام مصلح
هذا الكتاب عبارة عن إيمان عميق بالتغيير ويحتوي أفكار لا تناسب من يطمح في حياته لمجرد البقاء والاستمرار بشكل ما، إنما هو لم يريد أن يحدث فرقا، وينشئ شركة، تُبنى للمستقبل الذي يربح فيه الزبون كما يربح الموظفون وذوو العلاقة والمجتمع. وهذا كله ليس سهلا ولكنه يستحق المحاولة.
يصنف الكتاب المنافسة بين الشركات على المساحات السوقية بمثابة كالمحيط الذي يرغب كل المتنافسين على الحصول على أكبر نصيب منه، ولكن الجديد أنه صنفها باللون
Jan 31, 2012 rated it it was ok  ·  review of another edition
This ise a business school sort of trade book that has been getting a lots of hype. I had to read it for some other purposes so I worked through the book rather than through the numerous HBR articles. The premise of this book is that firms should not bother with messy competition, which will limit their profits and keep them warring with other competitors. Instead, firms should redefine their businesses into new offerings that are appealing to customers but are in such conditions or situations t ...more
Sawsan Al Khadhra
لا أعتبر نفسي قرأت الكتاب وإنما قمت بدراسته، وإعادة قراءة بعض الفصول فيه أكثر من مرة. سمعت عنه منذ أكثر من ٥ سنوات وتوقعت أن تكون النظريات فيه قد أصبحت بالية ولكنها مازالت تتوافق مع وضع السوق اليوم. يجعلك ترى من أكثر من زاوية وتتعلم من الأمثلة الحقيقية المذكورة في الكتاب. كتاب جيد للمهتمين في الإدارة.
Dec 23, 2014 rated it really liked it
چگونه بدون درگیر شدن در رقابت میتوان بازار را از آن خود کرد؟ این استراتژی سعی دارد به صورت سیستماتیک و روشمند شما را برای یافتن ایدههای جدید در کسب و کار کمک کند مطالعه کتاب به شدت بهفعالان حوزههای مختلف کاری توصیه میشود ...more
Jul 13, 2018 rated it liked it
Modeling disruptive innovation is easier read than done.

Blue Ocean Strategy comes with the promise of an absolute shift in how you will think about business and just delivers some new interesting frameworks to add to your toolkit.

The idea that competitors are fighting in a red sea of blood while there is always a blue ocean of opportunity is very a powerful visual idea that most readers could feel as absolutely disruptive and inspiring. However is nothing new, it all comes back to the idea of th
Van Edwards
Feb 11, 2014 rated it it was ok
I had to read this book for a strategy class. Business strategy is all about how you intend to differentiate yourself from the competition and how you plan to get there. The premise of Blue Ocean Strategy is, as stated on page 4, "Red oceans represent all the industries in existence today. This is the known market space. Blue oceans denote all the industries not in existence today. This is the unknown market space." So the point of this strategy is to remove your business from the bloody sea of ...more
Sep 29, 2017 rated it it was amazing
This is a very good book. I am reading it for the first time because the new one has come out and I wanted a baseline. The premise is simple most competitors compete in price, variety, quality etc but the profits are slim and market is stagnant. This is called the red (bloody) ocean. To win big, you need to develop the Blue Ocean Strategy, bu looking into unexplored market. For example, Cirque du Soleil had transformed circus performance into sort of a theatre thing, attracting audience who woul ...more
Amanda Alexandre
Jan 22, 2017 rated it really liked it
Shelves: business, non-fiction
Practical advice from one of the bosses at the INSEAD Strategy Institute. Sometimes it gets a little self-helpy in the sense that creates its own vocabulary and repeats them ad nauseaum until we can't take it anymore. The references, of course, are dated. But I like its insights.

Some reviewers accuse it of nitpicking evidences, but business is already a tricky area for scientific exactness: there is just too many variables, and this book doesn't (nor tries to) cover all of them. This is a book a
Thanh Tu
Mar 04, 2017 rated it really liked it
What a good book for those who are interested in strategy. Very clear examples with many case studies on how some companies get a big profit by leaving the traditional red oceans of competitions for blue oceans where they are unique.
it's a little bit unfortunately for me that I've recently read this book while it was actually published more than 12 years ago. In the past 12 years, the strategy of companies has changed a lot, come along with changes in the market, mostly because of the technolog
Jan 12, 2012 rated it it was amazing  ·  review of another edition
Ознакомившись со «стратегией голубого океана» я стал сомневаться в её существовании после того как конкуренты скопируют её модель. Постепенно, шаг за шагом автор доказал, что данная стратегия и множество эффективных тактических действий на пути её реализации приведёт к отсутствию конкурентов в рамках того же рынка. А автору всё таки же удалось развеять моё сомнение. Я не только поверил в СГО я взял все принципы с этой книги себе на вооружение.
Рекомендую её всем предпринимателям, инвесторам и рук
Ryan Lackey
May 27, 2018 rated it it was amazing  ·  review of another edition
This is a classic business book about creating new markets rather than competing in existing markets. The core idea is simple, but the authors go through a fairly rigorous (for a business book) system, including how to accomplish this with existing teams and organizations. They provide solid examples of products, companies, and industries where this kind of innovation has happened. Especially since it is so short and clear, it is a good book for anyone in business. It probably would be less inte ...more
Mar 13, 2008 rated it it was ok
Shelves: non-fiction
It was a booming marketing strategy that suddenly every body talked about. Even my 'ex' boss!

With curiousity I bought this book to find out what is this so famous new marketing strategy?!?!? when I finally read the book, actually there is nothing new in it. It is actually the same strategy that I've learned in university. Mainly it talks about DIFFERENTIATION AND BEING DIFFERENT, that's it.

Thanks God I didn't buy the original english version that cost a fortune!!
Mar 11, 2015 rated it really liked it
Biznes janrına aid maraqlı bir kitabdır. Amma sadə dildən bir qədər uzaqdır, sanki daha çox dərslik xarakterlidir. Kitabın digər kitablarda olmayan unikal fikir, yanaşmasını bir səhifəlik yazıda ifadə etmək olar. Qalan hissələr isə başqa kitablarda da olan analizlər, müqayisələr, şirkətlərin tarixindən çoxsaylı faktlardır.
Alexandre Klaser
May 07, 2015 rated it really liked it
Shelves: business-economy
Ao ser lido em 2015, este livro soa um tanto datado, seja por tudo o que se escreveu depois sobre negócios e estratégia, seja pelas empresas utilizadas como exemplo. Mesmo assim, fornece uma teoria bem interessante sobre estratégia de negócios que, mesmo em tempos de (já quase pós-) Lean Startup, ainda são relevantes.
Apr 28, 2016 rated it really liked it
Bine, e clar cu principiile, acum urmează crearea unui ocean albastru al non-concurenței într-un domeniu de afacere.
Mahshid Parchami
Aug 24, 2018 rated it it was amazing
Shelves: fidibo
کتاب جالبیه برای طراحی کسب و کار و همش در قالب مثال هایی از بیزینس های موفقه که چطور با ایجاد تمایز، بازار جدیدی برای خودشون ساختن، مثال سیرک آفتاب برام از بقیه جالب تر بود
Chad Warner
Jan 25, 2018 rated it liked it
Recommended to Chad by: uGurus Mastermind, Zag
A decent but not groundbreaking explanation of how to beat your competition through value innovation: creating a leap of value for buyers while driving costs down. The book explains the theory and gives examples. There are many questions for you to ask yourself about your business. There are some helpful tables and graphs. The book is fairly dry, and not especially engaging. It's written for larger companies with mass-market products, so small businesses that provide services (like mine) need to ...more
Maurício Linhares
Jan 03, 2018 rated it really liked it
The main idea is pretty good and there are lots of good cases (I had no idea about the Yellowtail wine story!), lots of good information on how to handle the move towards a blue ocean strategy (specially making sure people are aware of what is going on before making brutal changes) and looking for places where you can improve the business. Most of the "tips" are stuff you will find in many other management books, the most interesting pieces are the case studies and the main idea itself (even if ...more
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W. Chan Kim is the Co-Director of the INSEAD Blue Ocean Strategy Institute and a Chair Professor of Strategy and International Management at INSEAD. His book Blue Ocean Strategy, co-authored with Renée Mauborgne, has sold 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written. It is being published in a record-breaking 44 languages and is a bestsel ...more
“Value innovation requires companies to orient the whole system toward achieving a leap in value for both buyers and themselves.” 1 likes
“An Incoherent Strategy When a company’s value curve looks like a bowl of spaghetti—a zigzag with no rhyme or reason, where the offering can be described as “low-high-low-low-high-low-high”—it signals that the company doesn’t have a coherent strategy. Its strategy is likely based on independent substrategies. These may individually make sense and keep the business running and everyone busy, but collectively they do little to distinguish the company from the best competitor or to provide a clear strategic vision. This is often a reflection of an organization with divisional or functional silos.” 0 likes
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