Robert B. Cialdini

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Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

His books including, Influence: Science & Practice, are the results of years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 2 million copies. Influence has been published in twenty-five languages. His most recent co-authored book, Yes! 50 Scientifically Proven Ways to be Persuasive, has been on the New York Times, USA Today & Wall Street Journal Best Seller Lists.

In the field of influence and persuasion, Dr. Cialdini is the most cited living social psychologist in the world today.

Dr
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“A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.”
Robert B. Cialdini, Influence: The Psychology of Persuasion

“Where all think alike, no one thinks very much. —WALTER LIPPMANN”
Robert B. Cialdini, Influence: The Psychology of Persuasion

“Often we don’t realize that our attitude toward something has been influenced by the number of times we have been exposed to it in the past.”
Robert B. Cialdini, Influence: The Psychology of Persuasion

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