Goodreads helps you keep track of books you want to read.
Start by marking “The Tipping Point: How Little Things Can Make a Big Difference” as Want to Read:
The Tipping Point: How Little Things Can Make a Big Difference
Enlarge cover
Rate this book
Clear rating
Open Preview

The Tipping Point: How Little Things Can Make a Big Difference

3.99  ·  Rating details ·  770,343 ratings  ·  15,136 reviews
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malc ...more
Paperback, 301 pages
Published 2002 by Time Warner Book Group (first published 2000)
More Details... Edit Details

Friend Reviews

To see what your friends thought of this book, please sign up.

Community Reviews

Showing 1-30
Average rating 3.99  · 
Rating details
 ·  770,343 ratings  ·  15,136 reviews

More filters
Sort order
Start your review of The Tipping Point: How Little Things Can Make a Big Difference
Feb 18, 2008 rated it really liked it
This book is fascinating and I was disappointed to read that many other readers didn't think so. So here's my response.

I think those readers are approaching this book the wrong the way when they critisize Gladwell for his inability to prove his points thoroughly. Sure, Gladwell could have dotted every i and crossed every t and shown every counter-example to the theories he's proposing. There's a word for the books that accomplish that: BORING. Gladwell is a storyteller and he knows how to keep
Feb 26, 2008 rated it it was ok
This book grew out of an article Malcolm Gladwell was writing for the New Yorker. Frankly, it is better suited for a 5-7 page article rather than a 280 page book. The crux of the book is that the "stickiness factor" of epidemics (whatever the nature) begins with a tipping point. This tipping point arises because of three distinct sets of individuals: mavens, connectors and salespeople. He also examines the well-known S-curve which begins with innovators, then early adopters, followed by the earl ...more
Jul 06, 2008 rated it did not like it
Can I give this zero stars?

When I read this book, back in 2006, I got really mad and wrote a scathing review of it on Amazon.com. Here it is:

"I've been duped!, June 20, 2006
By Sarah (California, USA) - See all my reviews

This book sucks. Don't waste your hard earned money on it. Let me save you a few bucks here: Malcolm Gladwell is either a self-aggrandizing ass who is too busy thinking he is the god of marketing to notice that a great majority of his arguments lack any kind of cohesion or credib
Otis Chandler
Oct 17, 2006 rated it really liked it
Shelves: business, nonfiction
Really good book. It read like a bestseller (quick read), but had a lot of substance to stop and make you think.

three Rules of the tipping point: the law of the few, the stickyness factor, the power of context.

Law of the Few (people who influence):
- Connectors: super connectors (eg Paul Revere). William Dawes had the same mission as Paul Revere the same night but we haven't heard of him b/c Paul Revere was a super-connector & knew who to rouse.
- Mavens: A Maven is a person who has information
Patrick DiJusto
Oct 24, 2012 rated it did not like it
Shelves: 2012
How the flying fuck did this piece of shit ever get published? How on God's green earth did this thing become a bestseller?

Yes, I'm the last person in America to read The Tipping Point, and I'm glad I waited. Now that all the hype has burned off, it's easy to see this book for what it is: a very well crafted collection of half-truths and speculation, sold as "truth".

Let's look at one example. I read The Tipping Point as an ebook, so my pages might not match completely with yours, but it's the s
Aug 08, 2018 rated it liked it
I think missed the best by date for this book. It's more fun than an introductory course in sociology and covers some of the same material. Reminded me of Bellwether by Connie Willis and William Gibson's Blue Ant series. All looking for the point where people change behavior and a new trend begins.

I loved the part about creating the children's education tv programs Sesame Street and Blue's Clues. What worked with preschoolers, and what didn't.

It seems likely Gladwell relies on his enthusiasm for
Jul 01, 2010 rated it liked it
Here’s why you need to read The Tipping Point. You don’t!!

Look, it’s not because the writing is poor, the concepts disorganized, or the book fails to instruct. It’s simply that the ideas are anachronistic. This is no fault of Malcolm Gladwell. He published in 2000, wrote in ‘99, and used case studies from the mid-90’s. How could he have known he was publishing a book about social media on the eve of social media’s inchoate move into our social DeoxyriboNucleicAcid, or that the overgrowth of soci
Ahmad Sharabiani
The Tipping Point: How Little Things Can Make a Big Difference, Malcolm Gladwell

Gladwell defines a tipping point as "the moment of critical mass, the threshold, the boiling point". The book seeks to explain and describe the "mysterious" sociological changes that mark everyday life. As Gladwell states: "Ideas and products and messages and behaviors spread like viruses do".

عنوانها: «نقطه‌ ی اوج»؛ «‫نقطه شروع»، «نقطه عطف»؛ نویسنده:‬‏‫ مالکوم گلدول‬؛ تاریخ نخستین خوانش: روز بیست و هفتم ماه آوریل سال
Tharindu Dissanayake
Nov 14, 2020 rated it really liked it
"But a small change is often all that it takes."

There are many schools of thought when it comes to interpreting the reasons behind why somethings 'stick', while others just exist in background. Malcolm Gladwell's own take on this is what The Tipping Point is mostly about. And it sure is interesting.

"Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push - in just the right place - it can be tipped."

This is a relatively short book - compa
I wish there was another word I could use instead of sexy. I mean it metaphorically, obviously, but I want to tell you about the thing that I find to be the most sexy thing imaginable – and I’ve realised that sexy isn’t really the word I should be using at all. You realise, of course, I’m talking about intellectually stimulating or satisfying when I say sexy. That is what I want to talk about – the thing that gives me my biggest intellectual buzz.

Look, it isn’t any of the obvious things you migh
Aug 15, 2007 rated it really liked it
The book that became a catchphrase! The term "tipping point" has become so commonly used in news stories that I wonder how many people know it came from a book.

I read this back in 2000 when I was in grad school for sociology. It's a fun little book of case studies, many of which applied to what I was learning in my classes. Here it is 13 years later and I can still recall many of the details and theories, which shows how interesting I thought they were.

Gladwell, who writes for The New Yorker, h
Sep 21, 2007 rated it really liked it
In a work heavily influenced by the budding science of memetics (though he never once uses the word meme), Malcom Gladwell seeks to provide a framework for explaining why certain isolated phenomena (suicide in Micronesia, wearing hush puppies, reading a particular novel) can suddenly become widespread and why situations can suddenly swing from one extreme (rampant crime in 80s NYC) to another (the huge drop in crime in that same city during the 90s). Gladwell postulates three mechanisms of cultu ...more
Jun 14, 2012 rated it really liked it
This review has been hidden because it contains spoilers. To view it, click here.
Juliet Rose
Mar 09, 2022 rated it really liked it
This was a reread for me (15 years later) and it was interesting how my perspective on the information shifted somewhat. I didn't love the chapter about Goetz and NYC because I felt only certain factors were looked at in assessing the why's of what happened and the later clean up by the police. I felt only the factor of increased policing was looked at for the change in crime and not other farther reaching factors such as poverty, programs, and investments into communities. However the rest of t ...more
Jason Koivu
Jul 13, 2013 rated it liked it
Holy suppositions, Gladwell! There's a whole lotta coulds, may haves, apparentlies, perhapses up in here!

Malcolm Gladwell's basic premise in The Tipping Point: To explain how word-of-mouth is spread.

A couple of the examples he used were how crime was reduced in NYC under Giuliani's reign and how an old, dead-in-the-water brand of shoes seemingly suddenly were selling like hotcakes. But honestly, my favorite bit was the section on Sesame Street.

It's interesting stuff, no doubt with some truth to
Jun 11, 2007 rated it it was ok
Shelves: nonfiction
Malcolm Gladwell shows us with this book that he is a jack-of-all-trades (or intellectual disciplines) and master of none. He very loosely weaves together existing social science and economic research to support his thin idea that there is a "tipping point" in all epidemics. While it was a page turner and interesting to read, his glib conclusory statements interpreting others' research was a bit jarring... For example, use of the word "always" when describing a social phenomenon is not a practic ...more
Riku Sayuj
Aug 24, 2011 rated it it was amazing
Inductive reasoning but still believable for the most part. Extreme fun to read.
To understand "The Tipping Point," one must understand what led to its creation: In 2000, there were 5.5 billion people living on the planet Earth. Many of them were considered human beings, but a few were thought to be celery. The difference between the two categories bewildered the top dog breeders of the day.

To help us think more deeply about the consequences of the problem, consider the following fact: If you were born after 1975 and tried to ride a bicycle from Iceland to Darfur, the chanc
Jan 23, 2017 rated it did not like it
1 Start - Horrible book.

Yes, yes, even though I started this yesterday I did actually finish it. And after doing so, I regret reading this.

Full disclosure, the subject matter didn't really interest me but I've been wrong before so I gave it a go. I'll never be able to get back those precious reading hours.

There are two things that make this book, in my opinion, unreadable. The first is that the concept/central theme of this book is nothing new. Now, I know this was published ca. 2000 so I'm abo
Shahzad Suleman
It has a number of eye openers and will broaden one’s vision to see how little things matter so much.

A combination of lucid explanation with vivid (and often funny) real-world examples, the book sets out to explain nothing less than why human beings behave the way they do.
Apr 06, 2020 rated it really liked it  ·  review of another edition
Shelves: non-fiction
The tipping point', an analysis of that magic moment when ideas, trends, social behaviours etc. tips over, and spread like nobody business sometimes into becoming mainstream. An interesting theory… I liked the examples and note that this much more than just a book of examples. To me, I liked the breaking down of how something started and grew to something more from the likes of Sesame Street and rumours through to sneakers and New York crime! The magic number 150 chapter is thought provoking, al ...more
Mar 08, 2009 rated it it was amazing
This is Gladwell's most thorough book. It has everything that I wanted from Outliers and Blink: research, diagnosis, and a clear call to action. Although admittedly, the research is not quite as fun as it is in his two following books.

If I had Gladwell's attention, I would ask him this: How do you capitalize on your role as either a Connector, Maven, or Salesmen? And what if you are none of the above, but rather a part of the phenomenon-following mob? Can you aspire to a different role than the
Joy D
This book deals with epidemics, both medical and social. It explains the principles of epidemic transmission. Gladwell uses examples such as syphilis, suicide, AIDS, teenage smoking, and crime reduction. He looks at how and why certain products “catch on” in popular culture. He examines advertising methods and receptivity to new ideas.

Gladwell explains the differences between connectors, mavens, salesmen, & translators. I am particularly interested in psychology and sociology, and this book rel
Jan 24, 2013 rated it really liked it
I was one of those a-holes that referenced this book to my friends in casual conversation, over and over and over again right after reading it. I'M REALLY BRIGHT, I JUST READ MALCOLM GLADWELL, LET ME TELL YOU ABOUT HUSH PUPPIES AND SESAME STREET. That said, it was one of my favorites in college and I still enjoy Gladwell's stuff, unashamedly. ...more
Nov 15, 2008 rated it really liked it
I first read about this concept several years ago in a New Yorker article that discussed the theory of epidemics as it relates to crime, particularly the power of context. A book (Fixing Broken Windows Restoring Order and Reducing Crime in Our Communities by George Kelling) proposed that police should spend more time dealing with the little things, e.g., arresting people for public drunkenness, going after the street hookers small-time dope dealers, rather than putting resources into the high-pr ...more
Thoroughly enjoyed this easy to read non-fiction, business/sociology book. The author did a nice job putting information together in a clear, concise manner and I enjoyed the examples used throughout the book. Some examples used early on are carried through the entire book, i.e., Hush Puppies (shoe) fad, AIDS, etc.

The Tipping Point explains the phenomenon of why some products, businesses, authors, etc become hugely successful (tip) while others never seem to break apart from the masses as anythi
Mar 09, 2008 rated it really liked it
I can see now that the Freakonomics boys took quite a few pages out of this book. The Tipping Point launched the trend of examining social experiments with results that are, to use Mr. Gladwell's phrase, "wildly counterintuitive". I breezed right through this one--the most popular books always seem to be quick reads--because I was so caught up in Gladwell's straightforward style of writing and fascinating subject matter. (I particularly enjoyed the Sesame Street/Blue's Clues experiments.) T ...more
Paul Weiss
The biography of a very simple idea

The back cover marketing blurb describes it very simply.

THE TIPPING POINT is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.”

The introduction covers that summary in slightly greater detail,

“It is the best way to understand the emergence of fashion trends, the ebb and flow of crime waves, or, for that matter, the transformation of unknown books into bestsellers, or the rise of teenage smoking, o
Jun 18, 2008 rated it it was ok
I bought this book for half price at Borders. I should have thought to myself: "Hey, there's probably a reason this book is on the half price table." But I didn't. I bought the book. The best way I can describe this one is to remind people of what it was like to take an essay exam for a liberal arts course in college. You have a full hour to fashion a coherent thesis out of the trivia you've learned over the past five months. So you come up with a topic sentence, build up a head of steam, and st ...more
Jan 09, 2009 rated it did not like it
Malcolm Gladwell interests me for one reason only. I wonder how it is that this man's book spent many many weeks on top of the new york times best seller list?(But then again look at the new york times best sellers list.) What struck me the most about this book is its total lack of in depth analysis. The question which lead to the writing of this book has to do with how fads start. He explains the process of what takes place in order for a fad to happen with the implication that if these steps a ...more
« previous 1 3 4 5 6 7 8 9 next »
topics  posts  views  last activity   
Play Book Tag: [Poll Ballot] The Tipping Point by Malcolm Gladwell - 4 stars 7 20 Sep 24, 2020 08:38PM  
Dude's Book Club: Mamba Mentality || "The Tipping Point" by Malcolm Gladwell 1 5 May 18, 2020 07:34PM  
Digital Short Sto...: The Tipping Point Discussion 2 9 Apr 23, 2020 06:08PM  
The Tipping Point Discussion 1 13 Apr 19, 2020 08:46PM  
Nitroalis Rx 1 6 Feb 04, 2020 04:15PM  
Dictionary trong Kindle 3 24 Dec 23, 2018 03:22AM  

Readers also enjoyed

  • Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
  • How to Win Friends and Influence People
  • The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change
  • Steve Jobs
  • The 4-Hour Workweek
  • Thinking, Fast and Slow
  • Start with Why: How Great Leaders Inspire Everyone to Take Action
  • Good to Great: Why Some Companies Make the Leap... and Others Don't
  • Zero to One: Notes on Startups, or How to Build the Future
  • Rich Dad, Poor Dad
  • The Power of Habit: Why We Do What We Do in Life and Business
  • Rework
  • The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
  • Sapiens: A Brief History of Humankind
  • The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life
  • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
  • Built to Last: Successful Habits of Visionary Companies
  • Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future
See similar books…
See top shelves…
Malcolm Gladwell is the author of five New York Times bestsellers—The Tipping Point, Blink, Outliers, What the Dog Saw, and David and Goliath. He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History, which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musici ...more

Articles featuring this book

Need another excuse to go to the bookstore this week? We've got you covered with the buzziest new releases of the day. To create our list,...
52 likes · 13 comments
“The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.” 220 likes
“To be someone's best friend requires a minimum investment of time. More than that, though, it takes emotional energy. Caring about someone deeply is exhausting.” 203 likes
More quotes…