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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

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4.42  ·  Rating details ·  132 ratings  ·  13 reviews
You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base.

So what is it? April Dunford, positioning guru and tech exec, will enlighten you.

Her new
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Kindle Edition
Published May 14th 2019 by Ambient Press
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4.42  · 
Rating details
 ·  132 ratings  ·  13 reviews


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Josh Padnick
May 31, 2019 rated it it was amazing
Shelves: business
This is one of the best business books I've ever read and it's changed the way I think about building a startup.

I always saw positioning as a concept that marketing people talk about but could never actually define. Early on in the book, April Dunford acknowledges as much. But then she goes where no positioning book I've previously read has gone: extracting from her own 20+ years of real-world tech marketing experience a basic positioning framework that actually works. It's the kind of thing wh
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Vuk Trifkovic
May 30, 2019 rated it really liked it
Tight, to-the-point book on the positioning. Really well structured and fun references throughout.
Stephanie Locke
May 29, 2019 rated it it was amazing
Useful, thought provoking book!

April did a great job at cobsolidating an amorphous concept and backlog of opinions into something easily consumable and thought provoking.
Christina Saldivia
May 22, 2019 rated it it was amazing
Say goodbye to poring through pages of boring theories, facts and anecdotes and say hello to a book that gets to the point, gives you answers and removes the mystery around product positioning.
I have been in product management for more than 20 years and this is the first book I have come across that provides a simple 10 step positioning process along with relevant examples. Let's face it, product positioning is difficult and if the process is clear and easy, you are more likely to get teams to
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Anna
Jul 10, 2019 rated it it was amazing
There are many, many books (especially for start ups) that meander and use lots of complicated words and methodologies and frameworks to either make a very common sense point sound smart OR take a very theoretical tack without delivering much value at all. We’ve all been there. Either yelling at the page (or maybe it’s just me) saying, “yeah...duh!!” Or reading and re-reading the page thinking how is this ever going to be useful to me.

I’m here to tell you that Obviously Awesome is well titled b
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Thuy
Jul 24, 2019 rated it it was amazing
Shelves: favorites, business
Great book for marketers, startup founders, or anybody who wants to learn about positioning and eventually do product positioning.
This is definitely not a textbook. You won't find a lot of high-level theories or definitions here.
Instead, you will be provided with step-by-step guidance of how to think about positioning, and how to build a positioning strategy. Moreover, it includes a lot of interesting examples about marketing and positioning, from simple ones like cupcakes or "Bic for Her", to s
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Yves
Jun 11, 2019 rated it it was amazing
Concise and very useful during seed stage

I am glad I read this early on. It changed my mind about quite a few things.

It's a shorter and perhaps smarter companion to Play Bigger. It gives more context and doesn't focus on one way to do things.

Yes the author's ultimate purpose is to sell courses and workshops, but at any point I had a feeling she was leaving anything out of the book on purpose. On the contrary, I felt like she covered all the ground that can be covered without going into details a
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Alex
Aug 23, 2019 rated it it was amazing
Obviously Awesome is fantastic. April, who obviously knows her shit, is excellent at clearly communicating what positioning is, why (and when) you need it, and how to do it. I've taken many formal business classes, and though they touched on positioning, they pretty much only ever hit the depth of the "positioning statement" that April skewers in the book.

If you read one thing on positioning, make it this one.
Fabrizio Trotti
Jun 04, 2019 rated it really liked it
Useful

The book elaborates on the concept of positioning by presenting a 10-steps process to identify and carve a successful position for your product. April has incredible experience with startups and businesses in general, I found this is a great and concrete starting point if you want to get your product's positioning right.
Albert Wieringa
Jul 09, 2019 rated it liked it
Ik had meer een stappenplan verwacht, maar ik wil hem sowieso nog een keer lezen. Heb het idee dat ik iets gemist heb.
Tiffany
Jun 06, 2019 rated it it was amazing  ·  review of another edition
Shelves: 2019, work-related
Probably the most useful marketing book I’ve ever read.
Roger
Jul 06, 2019 rated it it was amazing
One of the best Marketing books I’ve read. It’ll be my #1 recommended book on the topic, guaranteed.
Claire McHugh
Aug 11, 2019 rated it it was amazing
Wish I’d read this book years ago!
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