Claude C. Hopkins


Born
in Hillsdale, Michigan, The United States
April 24, 1866

Genre

Influences


Average rating: 4.18 · 2,832 ratings · 218 reviews · 23 distinct worksSimilar authors
Scientific Advertising

4.14 avg rating — 1,843 ratings — published 1923 — 68 editions
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My Life in Advertising and ...

4.28 avg rating — 788 ratings — published 1966 — 11 editions
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My Life in Advertising

4.24 avg rating — 170 ratings — published 1917 — 7 editions
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Viaţa mea în publicitate & ...

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3.80 avg rating — 5 ratings — published 1923
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Viata mea in publicitate

4.50 avg rating — 4 ratings
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Sebekázeň - jediná cesta k ...

liked it 3.00 avg rating — 4 ratings
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Everything You Need to Know...

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it was amazing 5.00 avg rating — 2 ratings — published 2014
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A Legacy in Advertising:

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liked it 3.00 avg rating — 3 ratings — published 2013
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The New Scientific Advertis...

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liked it 3.00 avg rating — 2 ratings — published 2012
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Masters Of Copywriting

2.50 avg rating — 2 ratings
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“The man who wins out and survives does so only because of superior science and strategy.”
Claude Hopkins, Scientific Advertising -

“We are influenced by our surroundings. The prosperous mingle with the prosperous, so do those of certain likes and inclinations. The higher we ascend the farther we proceed from ordinary humanity. That will not do in advertising. I have seen”
Claude C. Hopkins, My Life in Advertising and Scientific Advertising

“Use pictures only to attract those who may profit you. Use them only when they form a better selling argument than the same amount of space set in type.”
Claude C. Hopkins, Scientific Advertising

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