Claude C. Hopkins
Born
in Hillsdale, Michigan, The United States
April 24, 1866
Genre
Influences
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Scientific Advertising
128 editions
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published
1923
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My Life in Advertising and Scientific Advertising
25 editions
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published
1923
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My Life in Advertising
64 editions
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published
1917
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Everything You Need to Know from Claude Hopkins' Scientific Advertising: A Modernization of the Marketing Masterpiece for Today's Savvy Entrepreneurs
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published
2014
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A Legacy in Advertising:
by
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published
2013
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Sebekázeň - jediná cesta k úspěchu
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Claude Hopkins Classic Copywriting: Rare Collection of Ads with Commentary
by
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published
2015
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The New Scientific Advertising for 21st Century Entrepreneurs, Local Businesses and Fast Startups
by
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published
2012
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Masters Of Copywriting
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Les Confessions de Claude C. Hopkins
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“The man who wins out and survives does so only because of superior science and strategy.”
― Scientific Advertising -
― Scientific Advertising -
“Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves. Ignoring this fact is a common mistake and a costly mistake in advertising”
― Scientific Advertising
― Scientific Advertising
“The best ads ask no one to buy. That is useless. Often they do not quote a price. They do not say that dealers handle the product. The ads are based entirely on service. They offer wanted information.”
― Scientific Advertising
― Scientific Advertising
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