Sean     Ellis

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Sean Ellis

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September 2011

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Sean Ellis is CEO and cofounder of GrowthHackers.com, the number one online community built for growth hackers, with 1.8 million global users and over 350,000 new monthly visitors. Sean coined the term "growth hacker" in 2010, and is the producer of the Growth Hackers Conference. He regularly speaks to start-ups and Fortune 100s and has been featured in the New York Times, the Wall Street Journal, WIRED, Fast Company, Inc.com, and TechCrunch. ...more

Average rating: 4.11 · 4,238 ratings · 294 reviews · 1 distinct workSimilar authors
Hacking Growth: How Today's...

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4.11 avg rating — 4,241 ratings — published 2017 — 17 editions
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Quotes by Sean Ellis  (?)
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“Let’s say experiment A is testing a small change, such as the color of the sign-up button. As results start coming in, it becomes clear that the increase in the number of new visitors signing up is very small—garnering just 5 percent more sign-ups than the original button color. Besides the obvious assumption that changing the color of the sign-up button may not be the key factor holding back new users from signing up, it’s also an indication that you’ll have to let the experiment run quite a long time in order to have enough data to make a solid conclusion. As you can see from the chart above, to reach statistically significant results for this test, you’d need a whopping 72,300 visitors per variant—or, in other words, you’d have to wait 72 days to get conclusive results. As Johns put it in an interview with First Round Review, “That’s a lifetime when you’re a start-up!” In a case like this what a start-up really ought to do is abandon the experiment quickly and move on to a next, potentially higher-impact, one.”
Sean Ellis, Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

“La necesidad de responder con prontitud es sumamente importante, por eso el elemento clave del método Growth Hacking es la experimentación a la mayor velocidad posible.”
Sean Ellis, El método Hacking Growth

“Growth hacking cultivates the maximization of big data through collaboration and information sharing.”
Sean Ellis, Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success




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