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Sean Ellis

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Sean Ellis is CEO and cofounder of GrowthHackers.com, the number one online community built for growth hackers, with 1.8 million global users and over 350,000 new monthly visitors. Sean coined the term "growth hacker" in 2010, and is the producer of the Growth Hackers Conference. He regularly speaks to start-ups and Fortune 100s and has been featured in the New York Times, the Wall Street Journal, WIRED, Fast Company, Inc.com, and TechCrunch.

Average rating: 4.24 · 1,262 ratings · 116 reviews · 1 distinct workSimilar authors
Hacking Growth: How Today's...

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4.24 avg rating — 1,262 ratings — published 2017 — 15 editions
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Hacking Growth by Sean     Ellis
"Must read book for anyone interested in the subject matter. The author(s) lay out a very thorough yet concise picture of what growth hacking involves and a step by step method on how to do it. They convincingly show that growth hacking methods or..." Read more of this review »
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The Upstarts by Brad Stone
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Switch by Chip Heath
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What Would Google Do? by Jeff Jarvis
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The 22 Immutable Laws of Branding by Al Ries
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Influence by Robert B. Cialdini
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Good to Great by James C. Collins
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Predictably Irrational by Dan Ariely
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Made to Stick by Chip Heath
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“Let’s say experiment A is testing a small change, such as the color of the sign-up button. As results start coming in, it becomes clear that the increase in the number of new visitors signing up is very small—garnering just 5 percent more sign-ups than the original button color. Besides the obvious assumption that changing the color of the sign-up button may not be the key factor holding back new users from signing up, it’s also an indication that you’ll have to let the experiment run quite a long time in order to have enough data to make a solid conclusion. As you can see from the chart above, to reach statistically significant results for this test, you’d need a whopping 72,300 visitors per variant—or, in other words, you’d have to wait 72 days to get conclusive results. As Johns put it in an interview with First Round Review, “That’s a lifetime when you’re a start-up!” In a case like this what a start-up really ought to do is abandon the experiment quickly and move on to a next, potentially higher-impact, one.”
Sean Ellis, Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

“Growth hacking cultivates the maximization of big data through collaboration and information sharing.”
Sean Ellis, Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

“commerce store’s business model revolves around driving the highest volume of potential shoppers to its site, and so search ads and SEO are obviously vital channels, while marketplace businesses like Uber and eBay must divide efforts between channels for bringing in suppliers and those aimed at shoppers (or riders).”
Sean Ellis, Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success




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