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Preview — The Long Tail by Chris Anderson
The Long Tail: Why the Future of Business is Selling Less of More
Winner of the Gerald Loeb Award for Best Business Book of the Year.
In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn t ...more
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Let me explain. I'm sure that some people love this book. However, Chris Anderson takes an excellent insight, then extends and extrapolates this insight all out of shape, drawing general conclusions about the whole economy that make absolutely no sense.
First, consider the source. Chris Anderson is the editor-in-chief of Wired magazine. If you've never read Wired, it is a huge media cheerleader for the high ...more
- Three forces need to create the long tail:
1. democratize production: give average people the ability to create quality content (movies, music, blogs)
2. democratize distribution: technology to aggregate *all* the content in a genre (Amazon, Netflix, iTunes)
3. Connect Supply and Demand: filters to help people find the niche's they are interested in (Google, recommendations, best-seller lists)
- One quarter of Amazon's sales come from books outside its top 100,000 titles. T ...more
I take issue with the idea that this book even represents a body of original ideas. The long tail concept is very cute, but after reading it, I can't stop thinking about the story of Sears-Roebuck which Anderson writes about. The notion of giving people access to a plethora of products that were heretofore unobtainable ...more
A very conversationally written book, by the editor of Wire ...more
This is a book written when - quote - “YouTube was a 6 months old website”, and “Netflix will some day go into streaming rather than sending movies on DVDs”.
Definitely worth reading on the long tail theory which absolutely applies to today’s market and products. Heck we even see a long tail of products now (apps)!
We are basically living now what he described in the book as what might happen with the development of the long tail.
For example, during its most popular seasons, "I Love Lucy" was watched by 70 percent of households with televisions. That kind of homogeniz ...more
But still, the ideas in this book are super important and have influenced a whole generation of businessmen and marketers, and so even though bits of it felt out of date, it was still very much worth reading. True, if you’re already familiar with the overall conce ...more
In The Long Tail, Chris Anderson offers a visionary look at the future of business and common culture. The long-tail phenomenon, he argues, will "re-shape our understanding of what people actually want to watch" (or read, etc.). While Anderson presents a fascinating idea backed by thoughtful (if repetitive) analysis, many critics questioned just how greatly the niche market will rework our common popular culture. Anderson convinced most reviewers in his discussion of Internet media sales, but hi...more
1- In the old model we were limited by geography in everything from local interests to products we consume, massive supply chains of the 20th century replaced that with mass production and national/global interests and products
2- supply chain models suffered a physical constraints of s ...more
This might be coming out only because I have seen the same examples referred to over and over again in a book that I have recently consumed "Free: The radical price of everything" where he uses the same examples. One striking ex ...more
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