Chris Anderson

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Chris Anderson

Goodreads Author


Member Since
September 2007


Chris Anderson was named in April 2007 to the "Time 100," the newsmagazine's list of the 100 men and women whose power, talent or moral example is transforming the world. He is Editor-in-Chief of Wired magazine, a position he took in 2001, and he has led the magazine to six National Magazine Award nominations, winning the prestigious top prize for General Excellence in 2005 and 2007. He is the author of the New York Times best-seller The Long Tail, which is based on an influential 2004 article published in Wired, and runs a blog on the subject at www.thelongtail.com. Previously, he was at The Economist, where he served as US Business Editor, Asia Business Editor; and Technology Editor. He started The Economist's Internet coverage in 1994 an ...more

Hiatus

This blog is on hiatus, but you can follow me on Twitter and at DIY Drones, where I'm posting daily. I'll use this blog for occasional longer pieces that don't fit either of those two other spots.

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Published on December 11, 2009 23:50
Average rating: 3.83 · 48,794 ratings · 1,770 reviews · 79 distinct worksSimilar authors
The Long Tail: Why the Futu...

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Free: The Future of a Radic...

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When people really love a book, when they feel a book is right for them, enough people still want the physical form, the classic form of the book...
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“as Joe Kraue, CEA of JotSpot ... puts it, "Up until now, the focus has been on dozens of markets of millions, instead of millions of markets of dozens.”
Chris Anderson, The Long Tail: Why the Future of Business Is Selling Less of More

“When the tools of production are available to everyone, everyone becomes a producer.”
Chris Anderson, The Long Tail: Why the Future Is Selling Less of More

“In fact, as these companies offered more and more (simply because they could), they found that demand actually followed supply. The act of vastly increasing choice seemed to unlock demand for that choice. Whether it was latent demand for niche goods that was already there or a creation of new demand, we don't yet know. But what we do know is that the companies for which we have the most complete data - netflix, Amazon, Rhapsody - sales of products not offered by their bricks-and-mortar competitors amounted to between a quarter and nearly half of total revenues - and that percentage is rising each year. in other words, the fastest-growing part of their businesses is sales of products that aren't available in traditional, physical retail stores at all.

These infinite-shelf-space businesses have effectively learned a lesson in new math: A very, very big number (the products in the Tail) multiplied by a relatives small number (the sales of each) is still equal to a very, very big number. And, again, that very, very big number is only getting bigger.

What's more, these millions of fringe sales are an efficient, cost-effective business. With no shelf space to pay for - and in the case of purely digital services like iTunes, no manufacturing costs and hardly any distribution fees - a niche product sold is just another sale, with the same (or better) margins as a hit. For the first time in history, hits and niches are on equal economic footing, both just entries in a database called up on demand, both equally worthy of being carried. Suddenly, popularity no longer has a monopoly on profitability.”
Chris Anderson, The Long Tail: Why the Future of Business is Selling Less of More

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