Eugene M. Schwartz


Born
in The United States
March 18, 1927

Genre


An advertising copywriter whose specialty was direct-mail campaigns, Mr. Schwartz was the author of 10 books, including “Breakthrough Advertising” and “The Brilliance Breakthrough.” He wrote some of the most celebrated lines in direct-mail advertising, such as “Give Me 15 Minutes and I’ll Give You a Super-Power Memory,” which launched the first book of the memory expert Harry Lorraine.

He was born on March 18, 1927, in Butte, Mont., and studied at the University of Washington. He moved to New York City in 1949, joining the advertising firm of Huber Hoge & Sons as a messenger boy and working his way up to copy chief. In 1954 he went into business on his own.

Average rating: 4.54 · 832 ratings · 94 reviews · 31 distinct worksSimilar authors
Breakthrough Advertising

4.57 avg rating — 685 ratings — published 1966 — 4 editions
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The Brilliance Breakthrough...

4.65 avg rating — 23 ratings
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Eugene M. Schwartz' Breakth...

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4.77 avg rating — 22 ratings — published 2014
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Confessions of a Poor Colle...

4.20 avg rating — 20 ratings — published 1970
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How to double your power to...

3.86 avg rating — 14 ratings — published 1965 — 2 editions
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Millenial Child: Transformi...

4.33 avg rating — 12 ratings — published 1999 — 3 editions
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How to Double Your Child's ...

3.94 avg rating — 18 ratings — published 1975 — 6 editions
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Waldorf Education: Schools ...

3.57 avg rating — 7 ratings — published 2000 — 4 editions
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The Waldorf Teacher's Survi...

4.40 avg rating — 5 ratings — published 1992
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Mail Order: How to Get Your...

it was amazing 5.00 avg rating — 2 ratings — published 1983
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