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33 books
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18 voters
Copywriting Books
Showing 1-50 of 1,613
Breakthrough Advertising (Hardcover)
by (shelved 174 times as copywriting)
avg rating 4.55 — 1,089 ratings — published 1966
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters (Paperback)
by (shelved 163 times as copywriting)
avg rating 4.14 — 1,557 ratings — published 2006
The Boron Letters (Kindle Edition)
by (shelved 148 times as copywriting)
avg rating 4.18 — 2,254 ratings — published 2013
Ogilvy on Advertising (Paperback)
by (shelved 147 times as copywriting)
avg rating 4.15 — 11,619 ratings — published 1983
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells (Paperback)
by (shelved 141 times as copywriting)
avg rating 3.92 — 5,950 ratings — published 1985
Scientific Advertising (Paperback)
by (shelved 128 times as copywriting)
avg rating 4.07 — 3,769 ratings — published 1923
Influence: The Psychology of Persuasion (Paperback)
by (shelved 109 times as copywriting)
avg rating 4.21 — 175,079 ratings — published 1984
The Ultimate Sales Letter: Attract New Customers. Boost Your Sales (Paperback)
by (shelved 108 times as copywriting)
avg rating 4.16 — 1,842 ratings — published 1994
How to Write a Good Advertisement: A Short Course in Copywriting (Paperback)
by (shelved 102 times as copywriting)
avg rating 4.21 — 519 ratings — published 1980
Tested Advertising Methods (Paperback)
by (shelved 98 times as copywriting)
avg rating 4.23 — 1,199 ratings — published 1980
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Paperback)
by (shelved 86 times as copywriting)
avg rating 4.35 — 2,632 ratings — published 2008
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 75 times as copywriting)
avg rating 3.98 — 98,877 ratings — published 2006
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (Kindle Edition)
by (shelved 73 times as copywriting)
avg rating 3.97 — 6,333 ratings — published 2014
Great Leads: The Six Easiest Ways To Start Any Sales Message (Hardcover)
by (shelved 72 times as copywriting)
avg rating 4.57 — 758 ratings — published 2011
Copywriting Secrets (Paperback)
by (shelved 66 times as copywriting)
avg rating 4.33 — 1,144 ratings — published 2019
The Robert Collier Letter Book (Paperback)
by (shelved 66 times as copywriting)
avg rating 4.11 — 368 ratings — published 1989
Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs (Hardcover)
by (shelved 62 times as copywriting)
avg rating 4.30 — 273 ratings — published 1998
Hey Whipple, Squeeze This: A Guide to Creating Great Ads (Paperback)
by (shelved 60 times as copywriting)
avg rating 4.21 — 5,078 ratings — published 1998
Confessions of an Advertising Man (Paperback)
by (shelved 53 times as copywriting)
avg rating 4.01 — 5,979 ratings — published 1963
On Writing Well: The Classic Guide to Writing Nonfiction (Paperback)
by (shelved 45 times as copywriting)
avg rating 4.23 — 30,651 ratings — published 1976
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
by (shelved 44 times as copywriting)
avg rating 4.23 — 1,170 ratings — published 1923
D&AD: The Copy Book (Hardcover)
by (shelved 42 times as copywriting)
avg rating 4.31 — 595 ratings — published 2011
Copywriting: Successful Writing for Design, Advertising, and Marketing (Paperback)
by (shelved 41 times as copywriting)
avg rating 4.04 — 448 ratings — published 2009
How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often (Kindle Edition)
by (shelved 36 times as copywriting)
avg rating 4.14 — 1,052 ratings — published
On Writing: A Memoir of the Craft (Mass Market Paperback)
by (shelved 36 times as copywriting)
avg rating 4.34 — 315,589 ratings — published 2000
Words that Sell (Paperback)
by (shelved 34 times as copywriting)
avg rating 4.02 — 835 ratings — published 1987
The Elements of Style (Hardcover)
by (shelved 33 times as copywriting)
avg rating 4.18 — 86,819 ratings — published 1918
Building a StoryBrand: Clarify Your Message So Customers Will Listen (Hardcover)
by (shelved 32 times as copywriting)
avg rating 4.27 — 26,076 ratings — published 2017
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time (Paperback)
by (shelved 31 times as copywriting)
avg rating 3.81 — 323 ratings — published 2004
Breakthrough Copywriting: How To Generate Quick Cash With The Written Word (Kindle Edition)
by (shelved 28 times as copywriting)
avg rating 4.28 — 149 ratings — published 2014
Kick-Ass Copywriting Secrets of a Marketing Rebel (Spiral-bound)
by (shelved 28 times as copywriting)
avg rating 4.40 — 144 ratings — published 2002
The Idea Writers: Copywriting in a New Media and Marketing Era (Kindle Edition)
by (shelved 28 times as copywriting)
avg rating 3.79 — 459 ratings — published 2010
This book will teach you how to write better (Kindle Edition)
by (shelved 27 times as copywriting)
avg rating 3.91 — 1,304 ratings — published 2013
The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding (Kindle Edition)
by (shelved 27 times as copywriting)
avg rating 4.40 — 1,348 ratings — published 2012
The Architecture of Persuasion: How to Write Well-Constructed Sales Letters (Hardcover)
by (shelved 27 times as copywriting)
avg rating 4.27 — 164 ratings — published 2009
The 16-Word Sales Letter™: A proven method of writing multi-million-dollar copy faster than you ever thought possible (Kindle Edition)
by (shelved 24 times as copywriting)
avg rating 4.51 — 330 ratings — published
Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism)
by (shelved 24 times as copywriting)
avg rating 3.99 — 171 ratings — published 2009
Persuasive Copywriting: Using Psychology to Influence, Engage and Sell (Paperback)
by (shelved 24 times as copywriting)
avg rating 4.12 — 145 ratings — published 2015
Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words (Paperback)
by (shelved 24 times as copywriting)
avg rating 3.86 — 821 ratings — published
Making Ads Pay: Timeless Tips for Successful Copywriting (Paperback)
by (shelved 23 times as copywriting)
avg rating 4.37 — 68 ratings — published 1957
DotCom Secrets: The Underground Playbook for Growing Your Company Online (Kindle Edition)
by (shelved 22 times as copywriting)
avg rating 4.23 — 6,388 ratings — published 2011
Positioning: The Battle for Your Mind (Paperback)
by (shelved 22 times as copywriting)
avg rating 4.04 — 18,377 ratings — published 1980
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Hardcover)
by (shelved 21 times as copywriting)
avg rating 3.88 — 16,287 ratings — published 2005
Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence (Paperback)
by (shelved 21 times as copywriting)
avg rating 4.20 — 5,517 ratings — published 2012
Predictably Irrational: The Hidden Forces That Shape Our Decisions (Hardcover)
by (shelved 20 times as copywriting)
avg rating 4.12 — 130,595 ratings — published 2008
Save the Cat: The Last Book on Screenwriting You'll Ever Need (Paperback)
by (shelved 20 times as copywriting)
avg rating 4.02 — 21,594 ratings — published 2005
The Halbert Copywriting Method Part III: The Simple, Fast, & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads (Kindle Edition)
by (shelved 20 times as copywriting)
avg rating 4.33 — 148 ratings — published
Never Split the Difference: Negotiating as if Your Life Depended on It (Paperback)
by (shelved 19 times as copywriting)
avg rating 4.34 — 207,198 ratings — published 2016
Write to Sell: The Ultimate Guide to Great Copywriting (Paperback)
by (shelved 19 times as copywriting)
avg rating 3.97 — 278 ratings — published 2007
Letting Go of the Words: Writing Web Content that Works (Paperback)
by (shelved 19 times as copywriting)
avg rating 4.08 — 1,310 ratings — published 2007
“Your niche isn't a person you serve, it's a problem you solve.”
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“Be worth knowing, not just well-known.”
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