39 books
—
29 voters
Discover new books on Goodreads
Meet your next favorite book
Copywriting Books
Showing 1-50 of 1,643
Breakthrough Advertising (Hardcover)
by (shelved 175 times as copywriting)
avg rating 4.55 — 1,175 ratings — published 1966
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters (Paperback)
by (shelved 166 times as copywriting)
avg rating 4.15 — 1,640 ratings — published 2006
Ogilvy on Advertising (Paperback)
by (shelved 150 times as copywriting)
avg rating 4.15 — 12,004 ratings — published 1983
The Boron Letters (Kindle Edition)
by (shelved 149 times as copywriting)
avg rating 4.18 — 2,325 ratings — published 2013
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells (Paperback)
by (shelved 144 times as copywriting)
avg rating 3.92 — 5,985 ratings — published 1985
Scientific Advertising (Paperback)
by (shelved 133 times as copywriting)
avg rating 4.06 — 4,012 ratings — published 1923
Influence: The Psychology of Persuasion (Paperback)
by (shelved 113 times as copywriting)
avg rating 4.21 — 186,059 ratings — published 1984
The Ultimate Sales Letter: Attract New Customers. Boost Your Sales (Paperback)
by (shelved 110 times as copywriting)
avg rating 4.16 — 1,878 ratings — published 1994
How to Write a Good Advertisement: A Short Course in Copywriting (Paperback)
by (shelved 103 times as copywriting)
avg rating 4.22 — 528 ratings — published 1980
Tested Advertising Methods (Paperback)
by (shelved 100 times as copywriting)
avg rating 4.23 — 1,208 ratings — published 1980
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Paperback)
by (shelved 90 times as copywriting)
avg rating 4.35 — 2,716 ratings — published 2008
Great Leads: The Six Easiest Ways To Start Any Sales Message (Hardcover)
by (shelved 77 times as copywriting)
avg rating 4.56 — 804 ratings — published 2011
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 76 times as copywriting)
avg rating 3.98 — 102,155 ratings — published 2006
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (Kindle Edition)
by (shelved 75 times as copywriting)
avg rating 3.97 — 6,449 ratings — published 2014
Copywriting Secrets (Paperback)
by (shelved 68 times as copywriting)
avg rating 4.31 — 1,199 ratings — published 2019
The Robert Collier Letter Book (Paperback)
by (shelved 66 times as copywriting)
avg rating 4.10 — 374 ratings — published 1989
Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs (Hardcover)
by (shelved 62 times as copywriting)
avg rating 4.30 — 278 ratings — published 1998
Hey Whipple, Squeeze This: A Guide to Creating Great Ads (Paperback)
by (shelved 60 times as copywriting)
avg rating 4.21 — 5,190 ratings — published 1998
Confessions of an Advertising Man (Paperback)
by (shelved 53 times as copywriting)
avg rating 4.00 — 6,199 ratings — published 1963
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
by (shelved 45 times as copywriting)
avg rating 4.24 — 1,198 ratings — published 1923
On Writing Well: The Classic Guide to Writing Nonfiction (Paperback)
by (shelved 44 times as copywriting)
avg rating 4.24 — 31,836 ratings — published 1976
Copywriting: Successful Writing for Design, Advertising, and Marketing (Paperback)
by (shelved 41 times as copywriting)
avg rating 4.04 — 453 ratings — published 2009
D&AD: The Copy Book (Hardcover)
by (shelved 41 times as copywriting)
avg rating 4.31 — 637 ratings — published 2011
Building a StoryBrand: Clarify Your Message So Customers Will Listen (Hardcover)
by (shelved 37 times as copywriting)
avg rating 4.26 — 29,571 ratings — published 2017
On Writing: A Memoir of the Craft (Mass Market Paperback)
by (shelved 37 times as copywriting)
avg rating 4.34 — 329,709 ratings — published 2000
How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often (Kindle Edition)
by (shelved 36 times as copywriting)
avg rating 4.15 — 1,067 ratings — published
Words that Sell (Paperback)
by (shelved 34 times as copywriting)
avg rating 4.02 — 840 ratings — published 1987
The Elements of Style (Hardcover)
by (shelved 33 times as copywriting)
avg rating 4.18 — 88,593 ratings — published 1918
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time (Paperback)
by (shelved 31 times as copywriting)
avg rating 3.81 — 325 ratings — published 2004
The Idea Writers: Copywriting in a New Media and Marketing Era (Kindle Edition)
by (shelved 29 times as copywriting)
avg rating 3.79 — 461 ratings — published 2010
Breakthrough Copywriting: How To Generate Quick Cash With The Written Word (Kindle Edition)
by (shelved 28 times as copywriting)
avg rating 4.27 — 149 ratings — published 2014
This book will teach you how to write better (Kindle Edition)
by (shelved 28 times as copywriting)
avg rating 3.92 — 1,318 ratings — published 2013
Kick-Ass Copywriting Secrets of a Marketing Rebel (Spiral-bound)
by (shelved 28 times as copywriting)
avg rating 4.40 — 144 ratings — published 2002
The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding (Kindle Edition)
by (shelved 27 times as copywriting)
avg rating 4.40 — 1,389 ratings — published 2012
The Architecture of Persuasion: How to Write Well-Constructed Sales Letters (Hardcover)
by (shelved 27 times as copywriting)
avg rating 4.25 — 170 ratings — published 2009
The 16-Word Sales Letter™: A proven method of writing multi-million-dollar copy faster than you ever thought possible (Kindle Edition)
by (shelved 25 times as copywriting)
avg rating 4.49 — 348 ratings — published
Persuasive Copywriting: Using Psychology to Influence, Engage and Sell (Paperback)
by (shelved 24 times as copywriting)
avg rating 4.09 — 144 ratings — published 2015
Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words (Paperback)
by (shelved 24 times as copywriting)
avg rating 3.86 — 842 ratings — published
DotCom Secrets: The Underground Playbook for Growing Your Company Online (Kindle Edition)
by (shelved 23 times as copywriting)
avg rating 4.22 — 6,713 ratings — published 2011
Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism)
by (shelved 23 times as copywriting)
avg rating 3.99 — 172 ratings — published 2009
Making Ads Pay: Timeless Tips for Successful Copywriting (Paperback)
by (shelved 23 times as copywriting)
avg rating 4.33 — 70 ratings — published 1957
Positioning: The Battle for Your Mind (Paperback)
by (shelved 23 times as copywriting)
avg rating 4.04 — 18,744 ratings — published 1980
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Hardcover)
by (shelved 21 times as copywriting)
avg rating 3.88 — 16,447 ratings — published 2005
Save the Cat: The Last Book on Screenwriting You'll Ever Need (Paperback)
by (shelved 20 times as copywriting)
avg rating 4.01 — 23,035 ratings — published 2005
The Halbert Copywriting Method Part III: The Simple, Fast, & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads (Kindle Edition)
by (shelved 20 times as copywriting)
avg rating 4.33 — 150 ratings — published
Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence (Paperback)
by (shelved 20 times as copywriting)
avg rating 4.20 — 5,745 ratings — published 2012
A Self-Help Guide for Copywriters: A Resource for Writing Headlines and Building Creative Confidence (Paperback)
by (shelved 19 times as copywriting)
avg rating 4.48 — 526 ratings — published 2021
Never Split the Difference: Negotiating as if Your Life Depended on It (Paperback)
by (shelved 19 times as copywriting)
avg rating 4.33 — 230,844 ratings — published 2016
Predictably Irrational: The Hidden Forces That Shape Our Decisions (Hardcover)
by (shelved 19 times as copywriting)
avg rating 4.11 — 133,638 ratings — published 2008
How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers (Kindle Edition)
by (shelved 19 times as copywriting)
avg rating 4.20 — 359 ratings — published 2013
“The sky's the limit? How very claustrophobic.”
―
―
“Make your customer the hero of your brand story.”
―
―
