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7 books
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3 voters
Copywriting Books
Showing 1-50 of 1,619
Breakthrough Advertising (Hardcover)
by (shelved 173 times as copywriting)
avg rating 4.54 — 1,101 ratings — published 1966
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters (Paperback)
by (shelved 164 times as copywriting)
avg rating 4.14 — 1,586 ratings — published 2006
The Boron Letters (Kindle Edition)
by (shelved 147 times as copywriting)
avg rating 4.18 — 2,267 ratings — published 2013
Ogilvy on Advertising (Paperback)
by (shelved 147 times as copywriting)
avg rating 4.15 — 11,736 ratings — published 1983
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells (Paperback)
by (shelved 142 times as copywriting)
avg rating 3.92 — 5,962 ratings — published 1985
Scientific Advertising (Paperback)
by (shelved 129 times as copywriting)
avg rating 4.06 — 3,849 ratings — published 1923
Influence: The Psychology of Persuasion (Paperback)
by (shelved 109 times as copywriting)
avg rating 4.21 — 177,949 ratings — published 1984
The Ultimate Sales Letter: Attract New Customers. Boost Your Sales (Paperback)
by (shelved 108 times as copywriting)
avg rating 4.16 — 1,857 ratings — published 1994
How to Write a Good Advertisement: A Short Course in Copywriting (Paperback)
by (shelved 101 times as copywriting)
avg rating 4.21 — 519 ratings — published 1980
Tested Advertising Methods (Paperback)
by (shelved 99 times as copywriting)
avg rating 4.23 — 1,199 ratings — published 1980
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Paperback)
by (shelved 87 times as copywriting)
avg rating 4.35 — 2,664 ratings — published 2008
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 76 times as copywriting)
avg rating 3.98 — 99,715 ratings — published 2006
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (Kindle Edition)
by (shelved 72 times as copywriting)
avg rating 3.97 — 6,363 ratings — published 2014
Great Leads: The Six Easiest Ways To Start Any Sales Message (Hardcover)
by (shelved 72 times as copywriting)
avg rating 4.57 — 768 ratings — published 2011
The Robert Collier Letter Book (Paperback)
by (shelved 66 times as copywriting)
avg rating 4.11 — 370 ratings — published 1989
Copywriting Secrets (Paperback)
by (shelved 65 times as copywriting)
avg rating 4.32 — 1,158 ratings — published 2019
Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs (Hardcover)
by (shelved 62 times as copywriting)
avg rating 4.30 — 276 ratings — published 1998
Hey Whipple, Squeeze This: A Guide to Creating Great Ads (Paperback)
by (shelved 60 times as copywriting)
avg rating 4.21 — 5,125 ratings — published 1998
Confessions of an Advertising Man (Paperback)
by (shelved 53 times as copywriting)
avg rating 4.00 — 6,040 ratings — published 1963
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
by (shelved 45 times as copywriting)
avg rating 4.23 — 1,179 ratings — published 1923
On Writing Well: The Classic Guide to Writing Nonfiction (Paperback)
by (shelved 44 times as copywriting)
avg rating 4.23 — 30,962 ratings — published 1976
D&AD: The Copy Book (Hardcover)
by (shelved 41 times as copywriting)
avg rating 4.30 — 606 ratings — published 2011
Copywriting: Successful Writing for Design, Advertising, and Marketing (Paperback)
by (shelved 40 times as copywriting)
avg rating 4.04 — 449 ratings — published 2009
How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often (Kindle Edition)
by (shelved 36 times as copywriting)
avg rating 4.15 — 1,058 ratings — published
On Writing: A Memoir of the Craft (Mass Market Paperback)
by (shelved 36 times as copywriting)
avg rating 4.34 — 319,418 ratings — published 2000
The Elements of Style (Hardcover)
by (shelved 34 times as copywriting)
avg rating 4.18 — 87,254 ratings — published 1918
Words that Sell (Paperback)
by (shelved 34 times as copywriting)
avg rating 4.02 — 838 ratings — published 1987
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time (Paperback)
by (shelved 31 times as copywriting)
avg rating 3.81 — 324 ratings — published 2004
Building a StoryBrand: Clarify Your Message So Customers Will Listen (Hardcover)
by (shelved 31 times as copywriting)
avg rating 4.27 — 26,537 ratings — published 2017
The Idea Writers: Copywriting in a New Media and Marketing Era (Kindle Edition)
by (shelved 29 times as copywriting)
avg rating 3.79 — 459 ratings — published 2010
Breakthrough Copywriting: How To Generate Quick Cash With The Written Word (Kindle Edition)
by (shelved 28 times as copywriting)
avg rating 4.28 — 149 ratings — published 2014
Kick-Ass Copywriting Secrets of a Marketing Rebel (Spiral-bound)
by (shelved 28 times as copywriting)
avg rating 4.40 — 144 ratings — published 2002
This book will teach you how to write better (Kindle Edition)
by (shelved 27 times as copywriting)
avg rating 3.92 — 1,310 ratings — published 2013
The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding (Kindle Edition)
by (shelved 27 times as copywriting)
avg rating 4.40 — 1,364 ratings — published 2012
The Architecture of Persuasion: How to Write Well-Constructed Sales Letters (Hardcover)
by (shelved 27 times as copywriting)
avg rating 4.25 — 165 ratings — published 2009
The 16-Word Sales Letter™: A proven method of writing multi-million-dollar copy faster than you ever thought possible (Kindle Edition)
by (shelved 24 times as copywriting)
avg rating 4.51 — 333 ratings — published
Persuasive Copywriting: Using Psychology to Influence, Engage and Sell (Paperback)
by (shelved 24 times as copywriting)
avg rating 4.11 — 144 ratings — published 2015
Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words (Paperback)
by (shelved 24 times as copywriting)
avg rating 3.86 — 829 ratings — published
Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism)
by (shelved 23 times as copywriting)
avg rating 3.99 — 171 ratings — published 2009
Making Ads Pay: Timeless Tips for Successful Copywriting (Paperback)
by (shelved 23 times as copywriting)
avg rating 4.32 — 68 ratings — published 1957
DotCom Secrets: The Underground Playbook for Growing Your Company Online (Kindle Edition)
by (shelved 22 times as copywriting)
avg rating 4.23 — 6,488 ratings — published 2011
Positioning: The Battle for Your Mind (Paperback)
by (shelved 22 times as copywriting)
avg rating 4.04 — 18,480 ratings — published 1980
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Hardcover)
by (shelved 21 times as copywriting)
avg rating 3.88 — 16,331 ratings — published 2005
Save the Cat: The Last Book on Screenwriting You'll Ever Need (Paperback)
by (shelved 20 times as copywriting)
avg rating 4.01 — 22,004 ratings — published 2005
The Halbert Copywriting Method Part III: The Simple, Fast, & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads (Kindle Edition)
by (shelved 20 times as copywriting)
avg rating 4.34 — 149 ratings — published
Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence (Paperback)
by (shelved 20 times as copywriting)
avg rating 4.20 — 5,571 ratings — published 2012
Never Split the Difference: Negotiating as if Your Life Depended on It (Paperback)
by (shelved 19 times as copywriting)
avg rating 4.34 — 213,831 ratings — published 2016
Predictably Irrational: The Hidden Forces That Shape Our Decisions (Hardcover)
by (shelved 19 times as copywriting)
avg rating 4.12 — 131,431 ratings — published 2008
How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers (Kindle Edition)
by (shelved 19 times as copywriting)
avg rating 4.19 — 359 ratings — published 2013
Letting Go of the Words: Writing Web Content that Works (Paperback)
by (shelved 19 times as copywriting)
avg rating 4.07 — 1,311 ratings — published 2007
“Make authenticity part of your growth strategy.”
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“Make your customer the hero of your brand story.”
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