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39 books
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29 voters
Copywriting Books
Showing 1-50 of 1,638
Breakthrough Advertising (Hardcover)
by (shelved 173 times as copywriting)
avg rating 4.54 — 1,142 ratings — published 1966
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters (Paperback)
by (shelved 165 times as copywriting)
avg rating 4.14 — 1,610 ratings — published 2006
Ogilvy on Advertising (Paperback)
by (shelved 149 times as copywriting)
avg rating 4.15 — 11,902 ratings — published 1983
The Boron Letters (Kindle Edition)
by (shelved 146 times as copywriting)
avg rating 4.18 — 2,292 ratings — published 2013
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells (Paperback)
by (shelved 144 times as copywriting)
avg rating 3.92 — 5,975 ratings — published 1985
Scientific Advertising (Paperback)
by (shelved 129 times as copywriting)
avg rating 4.06 — 3,932 ratings — published 1923
Influence: The Psychology of Persuasion (Paperback)
by (shelved 113 times as copywriting)
avg rating 4.21 — 182,521 ratings — published 1984
The Ultimate Sales Letter: Attract New Customers. Boost Your Sales (Paperback)
by (shelved 110 times as copywriting)
avg rating 4.16 — 1,871 ratings — published 1994
How to Write a Good Advertisement: A Short Course in Copywriting (Paperback)
by (shelved 101 times as copywriting)
avg rating 4.21 — 525 ratings — published 1980
Tested Advertising Methods (Paperback)
by (shelved 99 times as copywriting)
avg rating 4.23 — 1,206 ratings — published 1980
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Paperback)
by (shelved 88 times as copywriting)
avg rating 4.35 — 2,698 ratings — published 2008
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 76 times as copywriting)
avg rating 3.98 — 101,110 ratings — published 2006
Great Leads: The Six Easiest Ways To Start Any Sales Message (Hardcover)
by (shelved 75 times as copywriting)
avg rating 4.57 — 786 ratings — published 2011
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (Kindle Edition)
by (shelved 74 times as copywriting)
avg rating 3.97 — 6,422 ratings — published 2014
Copywriting Secrets (Paperback)
by (shelved 67 times as copywriting)
avg rating 4.31 — 1,184 ratings — published 2019
The Robert Collier Letter Book (Paperback)
by (shelved 66 times as copywriting)
avg rating 4.11 — 373 ratings — published 1989
Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs (Hardcover)
by (shelved 61 times as copywriting)
avg rating 4.30 — 278 ratings — published 1998
Hey Whipple, Squeeze This: A Guide to Creating Great Ads (Paperback)
by (shelved 60 times as copywriting)
avg rating 4.21 — 5,155 ratings — published 1998
Confessions of an Advertising Man (Paperback)
by (shelved 53 times as copywriting)
avg rating 4.00 — 6,163 ratings — published 1963
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
by (shelved 45 times as copywriting)
avg rating 4.24 — 1,188 ratings — published 1923
On Writing Well: The Classic Guide to Writing Nonfiction (Paperback)
by (shelved 44 times as copywriting)
avg rating 4.24 — 31,488 ratings — published 1976
Copywriting: Successful Writing for Design, Advertising, and Marketing (Paperback)
by (shelved 41 times as copywriting)
avg rating 4.04 — 452 ratings — published 2009
D&AD: The Copy Book (Hardcover)
by (shelved 41 times as copywriting)
avg rating 4.30 — 623 ratings — published 2011
On Writing: A Memoir of the Craft (Mass Market Paperback)
by (shelved 37 times as copywriting)
avg rating 4.34 — 325,431 ratings — published 2002
How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often (Kindle Edition)
by (shelved 36 times as copywriting)
avg rating 4.14 — 1,064 ratings — published
Words that Sell (Paperback)
by (shelved 34 times as copywriting)
avg rating 4.02 — 838 ratings — published 1987
Building a StoryBrand: Clarify Your Message So Customers Will Listen (Hardcover)
by (shelved 33 times as copywriting)
avg rating 4.26 — 27,316 ratings — published 2017
The Elements of Style (Hardcover)
by (shelved 33 times as copywriting)
avg rating 4.18 — 88,070 ratings — published 1918
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time (Paperback)
by (shelved 31 times as copywriting)
avg rating 3.81 — 324 ratings — published 2004
The Idea Writers: Copywriting in a New Media and Marketing Era (Kindle Edition)
by (shelved 29 times as copywriting)
avg rating 3.79 — 462 ratings — published 2010
Breakthrough Copywriting: How To Generate Quick Cash With The Written Word (Kindle Edition)
by (shelved 28 times as copywriting)
avg rating 4.28 — 149 ratings — published 2014
Kick-Ass Copywriting Secrets of a Marketing Rebel (Spiral-bound)
by (shelved 28 times as copywriting)
avg rating 4.40 — 144 ratings — published 2002
This book will teach you how to write better (Kindle Edition)
by (shelved 27 times as copywriting)
avg rating 3.92 — 1,313 ratings — published 2013
The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding (Kindle Edition)
by (shelved 27 times as copywriting)
avg rating 4.40 — 1,379 ratings — published 2012
The Architecture of Persuasion: How to Write Well-Constructed Sales Letters (Hardcover)
by (shelved 27 times as copywriting)
avg rating 4.26 — 168 ratings — published 2009
The 16-Word Sales Letter™: A proven method of writing multi-million-dollar copy faster than you ever thought possible (Kindle Edition)
by (shelved 25 times as copywriting)
avg rating 4.50 — 343 ratings — published
Persuasive Copywriting: Using Psychology to Influence, Engage and Sell (Paperback)
by (shelved 24 times as copywriting)
avg rating 4.09 — 144 ratings — published 2015
Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words (Paperback)
by (shelved 24 times as copywriting)
avg rating 3.86 — 839 ratings — published
Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism)
by (shelved 23 times as copywriting)
avg rating 3.99 — 171 ratings — published 2009
Making Ads Pay: Timeless Tips for Successful Copywriting (Paperback)
by (shelved 23 times as copywriting)
avg rating 4.33 — 69 ratings — published 1957
Positioning: The Battle for Your Mind (Paperback)
by (shelved 23 times as copywriting)
avg rating 4.04 — 18,629 ratings — published 1980
DotCom Secrets: The Underground Playbook for Growing Your Company Online (Kindle Edition)
by (shelved 22 times as copywriting)
avg rating 4.22 — 6,640 ratings — published 2011
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Hardcover)
by (shelved 21 times as copywriting)
avg rating 3.88 — 16,407 ratings — published 2005
Save the Cat: The Last Book on Screenwriting You'll Ever Need (Paperback)
by (shelved 20 times as copywriting)
avg rating 4.01 — 22,602 ratings — published 2005
The Halbert Copywriting Method Part III: The Simple, Fast, & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads (Kindle Edition)
by (shelved 20 times as copywriting)
avg rating 4.33 — 148 ratings — published
Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence (Paperback)
by (shelved 20 times as copywriting)
avg rating 4.20 — 5,684 ratings — published 2012
A Self-Help Guide for Copywriters: A Resource for Writing Headlines and Building Creative Confidence (Paperback)
by (shelved 19 times as copywriting)
avg rating 4.49 — 516 ratings — published 2021
Never Split the Difference: Negotiating as if Your Life Depended on It (Paperback)
by (shelved 19 times as copywriting)
avg rating 4.33 — 223,370 ratings — published 2016
Predictably Irrational: The Hidden Forces That Shape Our Decisions (Hardcover)
by (shelved 19 times as copywriting)
avg rating 4.12 — 132,726 ratings — published 2008
How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers (Kindle Edition)
by (shelved 19 times as copywriting)
avg rating 4.19 — 359 ratings — published 2013
“Whatever makes you unique is your greatest asset.”
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“Make your customer the hero of your brand story.”
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