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How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers
Want to Entice More Web Visitors to Buy From You? Are you umming and ahhing about what to write on your home page? And you’re struggling to decide what should go on your about page? How to Write Seductive Web Copy takes the stress out of your copywriting. This practical book takes you through a step-by-step process to write your own website texts. You can use this guide to write copy for your new website or to update existing web copy. This book doesn’t just tell you how to write, it also helps you decide what to write. It has been described as probably the most practical guide you can find about writing web copy. A 6-Step Process for Writing Persuasive Web Copy Take a structured approach to writing your web copy; and ensure you don’t miss any important sales messages. This guide explains six steps for writing web copy that Make your copy persuasive by describing your ideal reader Create a comprehensive list of features and benefits; highlight the problems you solve for your customers Write an enticing value proposition Decide how many web pages you require and write a first draft Edit your draft copy to make it more appealing, engaging, and persuasive Optimize your web text to seduce search engines to send you more web visitors Each chapter includes one or two assignments. You can plan, write, edit, and optimize your web copy while reading this book. Want to Write More Persuasive Copy? And Turn More Web Visitors Into Customers? How to Write Seductive Web Copy also 6 web copy mistakes you must avoid Templates and examples of good headlines 3 simple techniques for writing more persuasive copy Tips on taking away objections to buying from you A 26-step editing check list to supercharge your web copy This is NOT a stuffy, lengthy text book. All information is straightforward and written in plain English. This guide is easy to read and fun. Why a Book Specifically About Web Copy? Writing for the web is different from writing for print. Web visitors are usually in a hurry. They glance at your web pages before deciding whether to click back or not. Your web copy needs to entice “scanners” to start reading; and then it needs to persuade readers to get in touch with you, to sign up for your e-newsletter, or to buy from you. That’s exactly what this guide helps you to Learn how to write copy that converts web visitors into business leads. Ready to start writing web copy that sells? You don’t need any copywriting or marketing experience to benefit from the advice in this book. Use this guide to improve existing web pages or to create seductive copy for new web pages. This guide helps you to plan, write, edit, and optimize your website copy. It helps you to write web copy that converts web visitors into business leads and customers. Scroll to the top to download this Kindle book now
67 pages, Kindle Edition
First published January 1, 2013
385 people are currently reading
437 people want to read
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Displaying 1 - 30 of 34 reviews
August 11, 2013
I read this short e-book by in a few hours, and was gratified at how much solid information contained in a few pages. The subtitle “An Easy Guide to Picking Up More Customers” is completely justified.
Easy to read and free of the mindless hyperbole that many books on web design and copywriting are plagued with, I learned a lot from my first reading. Beginning with identifying your customer and moving on to describing benefits, identifying your value proposition to writing and editing content, this book was full of good information and resources to help anyone developing or improving their site. Each chapter ended with a series of exercises for skill development. I was also pleased to get a download of exercises and worksheets which I plan to use as I re-organize my site.
The author writes in a clear, accessible style that was never condescending, and I didn’t feel that I was being “sold”, another pet peeve with many marketing books. The afterword states the author is on a mission to stamp out gobbledygook, and in my opinion, she has succeeded with this book.
I highly recommend this for beginners or those more advanced who are updating their sites for the current market.
Easy to read and free of the mindless hyperbole that many books on web design and copywriting are plagued with, I learned a lot from my first reading. Beginning with identifying your customer and moving on to describing benefits, identifying your value proposition to writing and editing content, this book was full of good information and resources to help anyone developing or improving their site. Each chapter ended with a series of exercises for skill development. I was also pleased to get a download of exercises and worksheets which I plan to use as I re-organize my site.
The author writes in a clear, accessible style that was never condescending, and I didn’t feel that I was being “sold”, another pet peeve with many marketing books. The afterword states the author is on a mission to stamp out gobbledygook, and in my opinion, she has succeeded with this book.
I highly recommend this for beginners or those more advanced who are updating their sites for the current market.
March 16, 2021
Great read!
This book is a very practical and a handy guide. The book is short but it still communicates very effectively.
This book is a very practical and a handy guide. The book is short but it still communicates very effectively.
October 8, 2018
Good for newbies
I have read a lot about marketing and copy so most of this book was just good reminders. It would be great for newbies. I wish she went a bit more in depth but overall it's a good read and helpful to learn how to write copy for websites.
I have read a lot about marketing and copy so most of this book was just good reminders. It would be great for newbies. I wish she went a bit more in depth but overall it's a good read and helpful to learn how to write copy for websites.
February 14, 2022
A good introductory level guide on how to write better copy. Clearly written and structured. Lots of helpful advice and examples.
I liked how it pulled together different elements of marketing, sales and writing theory, and showed how to apply them too improve what and how you write.
Not the first book I’ve read on copywriting. While I can’t say there was anything that was particularly new or different here, it was still a quick and easy book to read, and helpful to remind me of the basics.
Give the title focuses on “web” copy though, only really the last chapter goes web-specific talking about SEO, keywords and a little on web design. To be honest, this chapter was the lightest section. Maybe added on to make the book stand out from other generic copywriting guides by putting “web” in the title?
A few times, I also thought the author got a prescriptive as I could think of examples and contexts where the advice wouldn’t quite work. Maybe just my interpretation though?
Those two minor points aside though, overall it’s still pretty good to read. The other chapters read well. If you’re new to the subject, you’ll learn a lot, and if you know a bit about it already, it’s a good reminder of what’s important.
I liked how it pulled together different elements of marketing, sales and writing theory, and showed how to apply them too improve what and how you write.
Not the first book I’ve read on copywriting. While I can’t say there was anything that was particularly new or different here, it was still a quick and easy book to read, and helpful to remind me of the basics.
Give the title focuses on “web” copy though, only really the last chapter goes web-specific talking about SEO, keywords and a little on web design. To be honest, this chapter was the lightest section. Maybe added on to make the book stand out from other generic copywriting guides by putting “web” in the title?
A few times, I also thought the author got a prescriptive as I could think of examples and contexts where the advice wouldn’t quite work. Maybe just my interpretation though?
Those two minor points aside though, overall it’s still pretty good to read. The other chapters read well. If you’re new to the subject, you’ll learn a lot, and if you know a bit about it already, it’s a good reminder of what’s important.
Want to read
May 3, 2020Javi Pastor
Heneke es una de las copys que más he seguido desde siempre, ya que tiene un estilo propio y además me parece la nº1 explicando uno de los elementos clave del copywriting: cómo convertir características en beneficios y mostrar la transformación real de un producto o servicio a través de las palabras.
Este libro, más allá de trabajar muy bien el Buyer Persona, la propuesta de valor, la creación de los textos o la edición de los mismos, destaca al 100% por ese aspecto. En el capítulo nº2 explica qué son las características, problemas y beneficios y cómo utilizarlo todo para vender.
Solo esa información ya vale oro. Y si de paso te llevas una buena guía para investigar a tu público objetivo, escribir cualquier tipo de contenido y editarlo en condiciones... ¿qué más se puede pedir? 🙂
Me gusta: es el libro que mejor explica la conversión característica -> problema -> beneficio, es fácil de leer y te ayuda a definir mejor tu público objetivo.
No me gusta: la parte de escribir es algo floja, no tiene demasiada guía específica y para alguien que empiece de cero puede ser demasiado "abierta".
Heneke es una de las copys que más he seguido desde siempre, ya que tiene un estilo propio y además me parece la nº1 explicando uno de los elementos clave del copywriting: cómo convertir características en beneficios y mostrar la transformación real de un producto o servicio a través de las palabras.
Este libro, más allá de trabajar muy bien el Buyer Persona, la propuesta de valor, la creación de los textos o la edición de los mismos, destaca al 100% por ese aspecto. En el capítulo nº2 explica qué son las características, problemas y beneficios y cómo utilizarlo todo para vender.
Solo esa información ya vale oro. Y si de paso te llevas una buena guía para investigar a tu público objetivo, escribir cualquier tipo de contenido y editarlo en condiciones... ¿qué más se puede pedir? 🙂
Me gusta: es el libro que mejor explica la conversión característica -> problema -> beneficio, es fácil de leer y te ayuda a definir mejor tu público objetivo.
No me gusta: la parte de escribir es algo floja, no tiene demasiada guía específica y para alguien que empiece de cero puede ser demasiado "abierta".
June 29, 2022
This was another “read the oldest book in my Kindle library” challenge, and it’s… not a *terrible* copywriting-for-the-web primer if you know literally nothing about the topic to start with. At least, after 15 years of being a professional wordnerd, 6 of those specifically as a copywriter, I found nothing in it that I vehemently disagreed with technique-wise, anyway.
That said, it was all very surface-level stuff, but if you’re a new business owner with zero idea of how to write your own web copy, you don’t really want anything more than the basics. You just need the bare minimum that will let you get your damn copy written, and that’s pretty much what this book provides.
As with Finely Tuned, though, I feel like the book is showing its age through everything from enthusing about the “new” iPhone 5 release to the weird thing with constantly revolving gender - apparently a lot of writers in the 2010s were terrified of using singular ‘they’.
But if you can overlook the niggles that come from being dated, as I said above, this isn’t a bad copywriting resource for absolute beginners.
That said, it was all very surface-level stuff, but if you’re a new business owner with zero idea of how to write your own web copy, you don’t really want anything more than the basics. You just need the bare minimum that will let you get your damn copy written, and that’s pretty much what this book provides.
As with Finely Tuned, though, I feel like the book is showing its age through everything from enthusing about the “new” iPhone 5 release to the weird thing with constantly revolving gender - apparently a lot of writers in the 2010s were terrified of using singular ‘they’.
But if you can overlook the niggles that come from being dated, as I said above, this isn’t a bad copywriting resource for absolute beginners.
November 27, 2018
Simple and Effective
I have been searching for that thing that clicks in my brain to make webcopy improvements. THIS is it. It's simple advice, but no less effective. I felt like I was sitting with a friend over coffee - and had my world changed. Where I was basically panicking before - no more. I have full confidence in writing webcopy, talk to be to my targeted audience, and getting my online buiz off the ground - and sooner than I could've imagined.
I have been searching for that thing that clicks in my brain to make webcopy improvements. THIS is it. It's simple advice, but no less effective. I felt like I was sitting with a friend over coffee - and had my world changed. Where I was basically panicking before - no more. I have full confidence in writing webcopy, talk to be to my targeted audience, and getting my online buiz off the ground - and sooner than I could've imagined.
May 18, 2020
Best Content Writing Book So Far
I have read a few content writing books throughout my career, and I have to say this is by far the best one I’ve read. I love how the author covers all aspects of copywriting especially SEO, you don’t get that in a book too often. This book is a must read for someone who wants to learn copy or refresh their knowledge. You can refer to any chapter and not feel lost or use the book as a manual.
I have read a few content writing books throughout my career, and I have to say this is by far the best one I’ve read. I love how the author covers all aspects of copywriting especially SEO, you don’t get that in a book too often. This book is a must read for someone who wants to learn copy or refresh their knowledge. You can refer to any chapter and not feel lost or use the book as a manual.
December 16, 2017
Decent book, especially for those new to online selling, marketing, or just as a foundation for writing online in general. It's very reader-friendly and after each section/chapter, there are assignments for doing what you just learned about, such as writing effective headlines or creating custom profiles, etc. A solid work and recommended.
June 22, 2020
I read it's every single word and decided to read it only after I had read Sell Like Crazy. I would say it is a shorter version of Sell Like Crazy. I skimmed through other web copy books as well. This is a good handbook and would serve you when ever you would like to revise your skills. If you are starting it for the first time, I would highly recommend Sell Like Crazy instead.
October 7, 2024
Amazing short book on copywriting!
This book can literally help you to write your whole website copy in a matter of few days or even few hours if you are fast enough and have previous experience.
For small business owners, beginner copywriters or anyone else that needs to learn how to write on website this is a MUST read!
This book can literally help you to write your whole website copy in a matter of few days or even few hours if you are fast enough and have previous experience.
For small business owners, beginner copywriters or anyone else that needs to learn how to write on website this is a MUST read!
April 5, 2018
A compact resource with the tools that you need
Has a clear step-by-step path that guides you to create the right copy and achieve your goals. The exercises at the end of each chapter are useful to put the information into practice.
Has a clear step-by-step path that guides you to create the right copy and achieve your goals. The exercises at the end of each chapter are useful to put the information into practice.
January 29, 2019
Buy. Read. Take action. Now.
I have scoured the Internet for a book like this. I could not be more thankful that I found this gem. It will take you leaps and bounds. You’ll be the Superman of copywriting.
I have scoured the Internet for a book like this. I could not be more thankful that I found this gem. It will take you leaps and bounds. You’ll be the Superman of copywriting.
July 17, 2019
Perfect quick read to refresh on copywriting for websites
This book has some great exercises that walk you through writing your copy. I recommend reading right before your website refresh!
This book has some great exercises that walk you through writing your copy. I recommend reading right before your website refresh!
February 15, 2020
In a word - Practical
This book is full of useful information that can be immediately implemented to improve your website copy and visitor interactions. If you want more customers pick up a copy.
This book is full of useful information that can be immediately implemented to improve your website copy and visitor interactions. If you want more customers pick up a copy.
June 19, 2020
Quick read but relevant to anyone working on digital communication. Had been learning from copy experts so far , but this book made me realize that digital copy is slightly different. Would have loved more illustrations by the author, though. Overall an interesting read
June 27, 2020
Quick First Read with Detailed Follow-Up
Great 'first read' straight through, with actionable details to revisit and implement. Concise chapters & clean layout helps move the reader along. Recommend for new website builders and those looking to revamp!
Great 'first read' straight through, with actionable details to revisit and implement. Concise chapters & clean layout helps move the reader along. Recommend for new website builders and those looking to revamp!
July 1, 2022
concise, to the point and helpful
I wish more writers would use this short book format in order to convey ideas and content.
It’s like they feel obliged to fill the book with a lot of words to call it a “book”.
This author is both analytical and to the point.
I wish more writers would use this short book format in order to convey ideas and content.
It’s like they feel obliged to fill the book with a lot of words to call it a “book”.
This author is both analytical and to the point.
April 3, 2018
Not bad
Kind of like a short little quickie in the copywriting world and there were some helpful tips and you’re totally worth the Kindle unlimited.
Kind of like a short little quickie in the copywriting world and there were some helpful tips and you’re totally worth the Kindle unlimited.
April 19, 2018
An Easy Guide
This book, is an easy guide. Cleary written and not over burdened with unnecessary information. It's a good over view for a beginner.
This book, is an easy guide. Cleary written and not over burdened with unnecessary information. It's a good over view for a beginner.
August 8, 2020
Lots of great ideas here, especially for people new to writing copy. Exercises are very helpful and definitely get you thinking.
September 21, 2020
Great for a newbie like me. :D
December 20, 2020
Good for anyone starting out writing their web page copy. Simple and easy to follow.
October 5, 2022
Simple to read
January 18, 2023
Good sound advice.
May 19, 2023
Short and clear book.
July 31, 2015
Henneke Duistermaat wrote a book with everything bloggers and business owners need to know about web writing. It is a easy to read book with lot of things which make you think: wow, I already knew that! But then you realize you never applied your knowledge. Henneke brings it to the point and as the book is small you can always re read what you need.
For me personal the motivational parts were the most interesting: now I understand I should not write for all but for my ideal reader.
For me personal the motivational parts were the most interesting: now I understand I should not write for all but for my ideal reader.
December 3, 2015
Quick and easy read with lots of valuable information. I appreciate that it is set up as a step-by-step guide I can use when I am ready to begin my copy. I haven't downloaded the worksheets yet, but I am confident they will make it easier to make sure I follow the advice in the book. Excellent choice for a newbie needing quick advice and a little handholding through her first forays into the field.
May 19, 2016
Great book and easy to read
The reason why I gave it 5 star's, is because I found the book easy to read and understand, this book brings you up to date, regarding how to write your web pages, to engage the reader to buy your product or service, I wanted to understand why my visitors have not bought any products yet and now I know why in depth as I have a better understanding.
Buy this book, to be more persuasive and more engaging to readers.
The reason why I gave it 5 star's, is because I found the book easy to read and understand, this book brings you up to date, regarding how to write your web pages, to engage the reader to buy your product or service, I wanted to understand why my visitors have not bought any products yet and now I know why in depth as I have a better understanding.
Buy this book, to be more persuasive and more engaging to readers.
March 1, 2014
Solid tips for web copy
Solid tips for web copy
This book is for those of us that want to improve our website copy but don't have time to take a lengthy course in copywriting. While it's obvious that the author is just skimming the surface of persuasive copy,they share enough to help you improve the way you present your business, product, or services online.
Solid tips for web copy
This book is for those of us that want to improve our website copy but don't have time to take a lengthy course in copywriting. While it's obvious that the author is just skimming the surface of persuasive copy,they share enough to help you improve the way you present your business, product, or services online.
Displaying 1 - 30 of 34 reviews