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Luke Sullivan

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November 2009

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Average rating: 4.18 · 4,531 ratings · 306 reviews · 9 distinct worksSimilar authors
Hey, Whipple, Squeeze This:...

4.21 avg rating — 4,055 ratings — published 1998 — 29 editions
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Thirty Rooms to Hide In: In...

3.86 avg rating — 481 ratings — published 2011 — 9 editions
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Satan Reklam Yaratmak

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4.47 avg rating — 43 ratings — published 2000
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Bút chì sắc, ý tưởng lớn, q...

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4.14 avg rating — 14 ratings — published 2016
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The Get a Job Workshop. Cre...

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it was amazing 5.00 avg rating — 1 rating — published 2013
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The Season of Giving? The E...

did not like it 1.00 avg rating — 1 rating — published 2013
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Thirty Rooms to Hide in: In...

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Spoty, plakaty i slogany. J...

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The Palgrave Handbook of Ma...

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“A brand is the sum total of all the emotions, thoughts, images, history, possibilities, and gossip that exist in the marketplace about a certain company.”
Luke Sullivan, Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

“There has never been a time in my career when I have faced the empty page and not been scared. I was scared as a junior-coassistant-copy-cub-intern. And I’m scared today.”
Luke Sullivan, Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

“A brand isn’t just the name on the box. It isn’t the thing in the box, either. A brand is the sum total of all the emotions, thoughts, images, history, possibilities, and gossip that exist in the marketplace about a certain company.”
Luke Sullivan, Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

“The sense of unhappiness is so much easier to convey than that of happiness. In misery we seem aware of our own existence, even though it may be in the form of a monstrous egotism: this pain of mine is individual, this nerve that winces belongs to me and to no other. But happiness annihilates us: we lose our identity.”
Graham Greene, The End of the Affair




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