Luke Sullivan
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November 2009
URL
https://www.goodreads.com/lukesullivan
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“A brand is the sum total of all the emotions, thoughts, images, history, possibilities, and gossip that exist in the marketplace about a certain company.”
― Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
― Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
“There has never been a time in my career when I have faced the empty page and not been scared. I was scared as a junior-coassistant-copy-cub-intern. And I’m scared today.”
― Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
― Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
“A brand isn’t just the name on the box. It isn’t the thing in the box, either. A brand is the sum total of all the emotions, thoughts, images, history, possibilities, and gossip that exist in the marketplace about a certain company.”
― Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
― Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
“The sense of unhappiness is so much easier to convey than that of happiness. In misery we seem aware of our own existence, even though it may be in the form of a monstrous egotism: this pain of mine is individual, this nerve that winces belongs to me and to no other. But happiness annihilates us: we lose our identity.”
― The End of the Affair
― The End of the Affair