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Copywriting Secrets

4.42  ·  Rating details ·  269 ratings  ·  29 reviews
What if you could sell anything to anyone?

Nobody is born knowing how to sell. But the truth is, you can learn how to sell more . . . a LOT more . . . when you discover the right words that make people buy.

Copywriting is selling. Whether online, offline, in video, direct mail, on Facebook, or from the stage, copywriting is how you put words together that make people click,
Paperback, First, 265 pages
Published September 30th 2019 by Author Academy Elite
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Average rating 4.42  · 
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Mar 21, 2020 rated it liked it  ·  review of another edition
Not bad. Decent overview of some fundamental copywriting concepts, but quite repetitive in parts. He makes the empathy/emotion/meaning point far too many times. Some chapters seemed unnecessary and even weird, like "the magic desk". The chapter on "FRED/your ideal customer" is pretty much the same idea of buyer personas you've likely read about in 100 marketing books already. If this is the first marketing book you've ever read, maybe that can have value to you. Funnel Scripts is pitched too man ...more
Jul 29, 2020 rated it really liked it
A great book on copywriting. It is written in a conversational way.

Whether you are new or experienced in copywriting, you will get some gems out of this book.

You will get a good understanding of what makes a good copy. There are good examples in the book. There are also exercises in the book that will help you with writing copies.

People cares about themselves only.

To write a good copy, you need to understand their problems and emotions. Get inside their mind. Explain how will this benefit them a
Jan 06, 2021 rated it it was amazing
I'd say this is the best book for anyone who's just starting out on their copywriting journey.

Many people would say it is repetitive, but that's what makes it good. The author uses different scenarios and practices to show how some highly effective tips could be used to create compelling copy.

One great thing I learned from this book was how to stop a reader in their tracks. Good copy isn't about writing something fancy, it's mostly about stopping people in their tracks and deeply connecting wi
Chris Tucker
Dec 24, 2020 rated it it was amazing
This book was amazing!

I am impressed with how simple he makes the task of copywriting. I do not have his funnelscript product and got so much from this book. If you are trying to catch attention from the right clients I would highly recommend this book.

The crazy part is this is a "free" book just pay shipping so the cost is minimal. Well worth a reread.

Just a couple of things that I have tabbed...
pg.16: 10 reasons people buy

pg.42-47: Headline templates

pg.85-86: Building an effective bullet

James Jimenez
Apr 23, 2020 rated it it was amazing  ·  review of another edition
Jim has done the copywriting profession a great service

You’ll get the most out of this book if you’ve read other copywriting classics before but this is still very applicable to the beginner.

What Russell Brunson did for online marketing, Jim has done for copywriting.

Great job Jim!
Rob Saunders
Dec 27, 2020 rated it really liked it
Some solid insights from Jim here.

My personal highlights were the FRED - Fears, Results, Emotions, Dreams (I think) and thinking about someone as one individual rather than your audience base as a whole.

Again - the book will change bullet points for me forever not just the feature but what it means to the end-user and what it does for their lives.
Nov 30, 2020 rated it did not like it
Shelves: junk
Edwards, like virtually all motivational speakers, will exhibit spending as proof of his argument worth.

Apparently Edwards started as a copywriter, yet at a certain point he moved on to motivational speaking.

And the secrets are weird at best :

> Secret #2: One Man's Journey With Sales Copy

Oh, so that is both a secret and a way to push your copyright forward.
Nov 16, 2020 rated it liked it  ·  review of another edition
This book is a good into to the concept and reason for copywriting. It's implied that the reader is a business owner trying to diy their marketing, which is reasonable and speaks to the author's niche audience.

Covers the main idea behind writing copy. Included easy to visualize concepts to help create copy relevant to the niche one is in.

Good beginner book.
J. T.
Jun 02, 2020 rated it it was amazing  ·  review of another edition
Get the highlighting finger ready

I've never come across a book so packed with value. I knew my copy sucked which is why I bought the book. I spent the next weeks tinkering and rewriting over and over as I made my way through the book.
Thanks Jim.
Adrian Wons
Aug 15, 2020 rated it really liked it
Yes it is written in this American sales guru style. But if you take this into account and kind of translate it to your own market, you can take a lot of valuable stuff out of it. The first half is really valuable, the second have becomes less valuable from page to page
Oct 03, 2020 rated it it was amazing  ·  review of another edition
Great intro to copywriting strategies

Liked the simple explanations.
Great practical examples.
Easy to implement ideas.
Learned more about my own product as I practice my copywriting.
Jason Morris
Apr 14, 2020 rated it it was amazing  ·  review of another edition
Jim Edwards has great strategies and examples culminating his decades of experience writing ad copy. This book is an easy read but packed with tons of valuable information. I have several sticky notes throughout for quick reference.
H.J. Chammas
Apr 23, 2020 rated it it was amazing  ·  review of another edition
Best ever advice about copywriting that start makeing you money the moment you apply secret#1

I was applying every secret - 1 by 1 - and immediately saw my sales on Amazon and my website moving upwards.
Amazing actionable advice every online entrepreneur shall have.
Jaron Swab
Aug 30, 2020 rated it it was amazing
Easy read and very informational. A great book to pick up if you want to learn how to write copy.
Mark Jensen
A couple decent nuggets, but mostly just a 300 page self aggrandizing ad for the authors other services. Skim reading material at best
Tiffani Gardner
Jul 05, 2020 rated it it was amazing  ·  review of another edition

This was definitely a page turner for me. This book makes copywriting less intimidating and less boring. Reading this book will make you a better seller.
Andrew Hall
Jan 14, 2021 rated it it was amazing
Amazing. I listened to the audiobook while using the pictures from the book. Very good. Going “off-script on the audio book was wonderful. A goldmine.
Tamara Service-Grgas
Awesome writing advice & Info

Jim does a great job of sharing his expertise in this book. I am excited to apply it to my copy writing.
Sebastien Marchi
Great book

Great book. I highly recommend it. The outline put forth in this book is very straight forward. Read and apply what you levarn
Nudthasit Suriyasuk
Fun read! Great info!

I love this book. It's not too over-simplified like Rusell's books. Highly recommended for anyone start learning how to write highly effective sales copy.
Aimée Drost
Mar 30, 2020 rated it it was amazing
Great book for every marketeer or copy writer!!! So much insights
Rob Y
Feb 27, 2020 rated it really liked it
This seems like a great crash course in copywriting and sales. I would probably modify some of his techniques so I don’t always feel like I’m selling Oxiclean or a Shamwow, but it got the point across very effectively. I really appreciated the way he spelled everything out in great detail, presented it as a process you can follow, and provided reasoning at every step.
Feb 18, 2020 rated it it was amazing
It's very repetitive, but repetition is king... ...more
Bruce Harpham
Dec 15, 2019 rated it it was amazing
Shelves: marketing
Discovered the author via his podcast with Russel Brunson, co-founder of ClickFunnels. I enjoyed the book and found it to be an easy read. It is interesting to note that Edwards comes to copywriting because he was looking to sell his own products. I would recommend the book as an introduction to copywriting especially if you are focused on selling digital products or information products. I also have the book in audio format and I've started to go through the book for a second time. ...more
Josh Patrick
Nov 19, 2019 rated it really liked it  ·  review of another edition
Shelves: business, sales, writing
If you're interested in learning how to write copy that works, this book is for you. After reading the book, you're more than likely going to want to license Jim's software to help you on your copy writing expiditions. A good read that will make you a better writer. ...more
Jan 10, 2020 rated it it was amazing  ·  review of another edition
Great book for starting to learn about copywriting

Jim breaks down the book into easy to read sections and gives great analogies. I have a lot of homework now but it's going to help out my business.
Dan Pickett
Nov 17, 2019 rated it really liked it
An excellent summary of strong copywriting practices
Benjamin Arp
Jan 13, 2020 rated it really liked it
Shelves: ecommerce, sales
Good book. Easy to read. I’d recommend for anyone in ecommerce, sales, or copywriting.

Like Russell Brunson’s books there’s about 20% sales pitch for a software solution to 80% content.
Josh Clausen
Jan 05, 2020 rated it it was amazing  ·  review of another edition
If Eugene Schwartz was the Old Testament, Jim Edwards is the New Testament. Phenomenal!!
Gustavo Reis
rated it it was amazing
Nov 05, 2019
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“Meaning creates emotion.” 0 likes
“Features don’t make somebody buy something. The benefit of those features gets them to buy from you.” 0 likes
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