Goodreads helps you keep track of books you want to read.
Start by marking “Copywriting Secrets” as Want to Read:
Copywriting Secrets
by
What if you could sell anything to anyone?
Nobody is born knowing how to sell. But the truth is, you can learn how to sell more . . . a LOT more . . . when you discover the right words that make people buy.
Copywriting is selling. Whether online, offline, in video, direct mail, on Facebook, or from the stage, copywriting is how you put words together that make people click, ...more
Nobody is born knowing how to sell. But the truth is, you can learn how to sell more . . . a LOT more . . . when you discover the right words that make people buy.
Copywriting is selling. Whether online, offline, in video, direct mail, on Facebook, or from the stage, copywriting is how you put words together that make people click, ...more
Paperback, First, 265 pages
Published
September 30th 2019
by Author Academy Elite
Friend Reviews
To see what your friends thought of this book,
please sign up.
Reader Q&A
To ask other readers questions about
Copywriting Secrets,
please sign up.
Be the first to ask a question about Copywriting Secrets
This book is not yet featured on Listopia.
Add this book to your favorite list »
Community Reviews
Showing 1-30
Start your review of Copywriting Secrets
Not bad. Decent overview of some fundamental copywriting concepts, but quite repetitive in parts. He makes the empathy/emotion/meaning point far too many times. Some chapters seemed unnecessary and even weird, like "the magic desk". The chapter on "FRED/your ideal customer" is pretty much the same idea of buyer personas you've likely read about in 100 marketing books already. If this is the first marketing book you've ever read, maybe that can have value to you. Funnel Scripts is pitched too man
...more
A great book on copywriting. It is written in a conversational way.
Whether you are new or experienced in copywriting, you will get some gems out of this book.
You will get a good understanding of what makes a good copy. There are good examples in the book. There are also exercises in the book that will help you with writing copies.
People cares about themselves only.
To write a good copy, you need to understand their problems and emotions. Get inside their mind. Explain how will this benefit them a ...more
Whether you are new or experienced in copywriting, you will get some gems out of this book.
You will get a good understanding of what makes a good copy. There are good examples in the book. There are also exercises in the book that will help you with writing copies.
People cares about themselves only.
To write a good copy, you need to understand their problems and emotions. Get inside their mind. Explain how will this benefit them a ...more
I'd say this is the best book for anyone who's just starting out on their copywriting journey.
Many people would say it is repetitive, but that's what makes it good. The author uses different scenarios and practices to show how some highly effective tips could be used to create compelling copy.
One great thing I learned from this book was how to stop a reader in their tracks. Good copy isn't about writing something fancy, it's mostly about stopping people in their tracks and deeply connecting wi ...more
Many people would say it is repetitive, but that's what makes it good. The author uses different scenarios and practices to show how some highly effective tips could be used to create compelling copy.
One great thing I learned from this book was how to stop a reader in their tracks. Good copy isn't about writing something fancy, it's mostly about stopping people in their tracks and deeply connecting wi ...more
This book was amazing!
I am impressed with how simple he makes the task of copywriting. I do not have his funnelscript product and got so much from this book. If you are trying to catch attention from the right clients I would highly recommend this book.
The crazy part is this is a "free" book just pay shipping so the cost is minimal. Well worth a reread.
Just a couple of things that I have tabbed...
pg.16: 10 reasons people buy
pg.42-47: Headline templates
pg.85-86: Building an effective bullet
pg.28 ...more
I am impressed with how simple he makes the task of copywriting. I do not have his funnelscript product and got so much from this book. If you are trying to catch attention from the right clients I would highly recommend this book.
The crazy part is this is a "free" book just pay shipping so the cost is minimal. Well worth a reread.
Just a couple of things that I have tabbed...
pg.16: 10 reasons people buy
pg.42-47: Headline templates
pg.85-86: Building an effective bullet
pg.28 ...more
Jim has done the copywriting profession a great service
You’ll get the most out of this book if you’ve read other copywriting classics before but this is still very applicable to the beginner.
What Russell Brunson did for online marketing, Jim has done for copywriting.
Great job Jim!
You’ll get the most out of this book if you’ve read other copywriting classics before but this is still very applicable to the beginner.
What Russell Brunson did for online marketing, Jim has done for copywriting.
Great job Jim!
Some solid insights from Jim here.
My personal highlights were the FRED - Fears, Results, Emotions, Dreams (I think) and thinking about someone as one individual rather than your audience base as a whole.
Again - the book will change bullet points for me forever not just the feature but what it means to the end-user and what it does for their lives.
My personal highlights were the FRED - Fears, Results, Emotions, Dreams (I think) and thinking about someone as one individual rather than your audience base as a whole.
Again - the book will change bullet points for me forever not just the feature but what it means to the end-user and what it does for their lives.
Edwards, like virtually all motivational speakers, will exhibit spending as proof of his argument worth.
Apparently Edwards started as a copywriter, yet at a certain point he moved on to motivational speaking.
And the secrets are weird at best :
> Secret #2: One Man's Journey With Sales Copy
Oh, so that is both a secret and a way to push your copyright forward. ...more
Apparently Edwards started as a copywriter, yet at a certain point he moved on to motivational speaking.
And the secrets are weird at best :
> Secret #2: One Man's Journey With Sales Copy
Oh, so that is both a secret and a way to push your copyright forward. ...more
This book is a good into to the concept and reason for copywriting. It's implied that the reader is a business owner trying to diy their marketing, which is reasonable and speaks to the author's niche audience.
Covers the main idea behind writing copy. Included easy to visualize concepts to help create copy relevant to the niche one is in.
Good beginner book. ...more
Covers the main idea behind writing copy. Included easy to visualize concepts to help create copy relevant to the niche one is in.
Good beginner book. ...more
Get the highlighting finger ready
I've never come across a book so packed with value. I knew my copy sucked which is why I bought the book. I spent the next weeks tinkering and rewriting over and over as I made my way through the book.
Thanks Jim. ...more
I've never come across a book so packed with value. I knew my copy sucked which is why I bought the book. I spent the next weeks tinkering and rewriting over and over as I made my way through the book.
Thanks Jim. ...more
Yes it is written in this American sales guru style. But if you take this into account and kind of translate it to your own market, you can take a lot of valuable stuff out of it. The first half is really valuable, the second have becomes less valuable from page to page
Great intro to copywriting strategies
Liked the simple explanations.
Great practical examples.
Easy to implement ideas.
Learned more about my own product as I practice my copywriting.
Liked the simple explanations.
Great practical examples.
Easy to implement ideas.
Learned more about my own product as I practice my copywriting.
Jim Edwards has great strategies and examples culminating his decades of experience writing ad copy. This book is an easy read but packed with tons of valuable information. I have several sticky notes throughout for quick reference.
Best ever advice about copywriting that start makeing you money the moment you apply secret#1
I was applying every secret - 1 by 1 - and immediately saw my sales on Amazon and my website moving upwards.
Amazing actionable advice every online entrepreneur shall have.
I was applying every secret - 1 by 1 - and immediately saw my sales on Amazon and my website moving upwards.
Amazing actionable advice every online entrepreneur shall have.
Easy read and very informational. A great book to pick up if you want to learn how to write copy.
A couple decent nuggets, but mostly just a 300 page self aggrandizing ad for the authors other services. Skim reading material at best
Helpful!
This was definitely a page turner for me. This book makes copywriting less intimidating and less boring. Reading this book will make you a better seller.
This was definitely a page turner for me. This book makes copywriting less intimidating and less boring. Reading this book will make you a better seller.
Amazing. I listened to the audiobook while using the pictures from the book. Very good. Going “off-script on the audio book was wonderful. A goldmine.
Awesome writing advice & Info
Jim does a great job of sharing his expertise in this book. I am excited to apply it to my copy writing.
Jim does a great job of sharing his expertise in this book. I am excited to apply it to my copy writing.
Great book
Great book. I highly recommend it. The outline put forth in this book is very straight forward. Read and apply what you levarn
Great book. I highly recommend it. The outline put forth in this book is very straight forward. Read and apply what you levarn
Fun read! Great info!
I love this book. It's not too over-simplified like Rusell's books. Highly recommended for anyone start learning how to write highly effective sales copy. ...more
I love this book. It's not too over-simplified like Rusell's books. Highly recommended for anyone start learning how to write highly effective sales copy. ...more
Great book for every marketeer or copy writer!!! So much insights
This seems like a great crash course in copywriting and sales. I would probably modify some of his techniques so I don’t always feel like I’m selling Oxiclean or a Shamwow, but it got the point across very effectively. I really appreciated the way he spelled everything out in great detail, presented it as a process you can follow, and provided reasoning at every step.
It's very repetitive, but repetition is king...
...more
Discovered the author via his podcast with Russel Brunson, co-founder of ClickFunnels. I enjoyed the book and found it to be an easy read. It is interesting to note that Edwards comes to copywriting because he was looking to sell his own products. I would recommend the book as an introduction to copywriting especially if you are focused on selling digital products or information products. I also have the book in audio format and I've started to go through the book for a second time.
...more
If you're interested in learning how to write copy that works, this book is for you. After reading the book, you're more than likely going to want to license Jim's software to help you on your copy writing expiditions. A good read that will make you a better writer.
...more
Great book for starting to learn about copywriting
Jim breaks down the book into easy to read sections and gives great analogies. I have a lot of homework now but it's going to help out my business. ...more
Jim breaks down the book into easy to read sections and gives great analogies. I have a lot of homework now but it's going to help out my business. ...more
An excellent summary of strong copywriting practices
Good book. Easy to read. I’d recommend for anyone in ecommerce, sales, or copywriting.
Like Russell Brunson’s books there’s about 20% sales pitch for a software solution to 80% content.
Like Russell Brunson’s books there’s about 20% sales pitch for a software solution to 80% content.
If Eugene Schwartz was the Old Testament, Jim Edwards is the New Testament. Phenomenal!!
There are no discussion topics on this book yet.
Be the first to start one »
Readers also enjoyed
News & Interviews
Need another excuse to treat yourself to a new book this week? We've got you covered with the buzziest new releases of the day.
To create our...
8 likes · 1 comments
No trivia or quizzes yet. Add some now »
“Meaning creates emotion.”
—
0 likes
“Features don’t make somebody buy something. The benefit of those features gets them to buy from you.”
—
0 likes
More quotes…
