33 books
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18 voters
Copywriting
“
The maker of an advertised article knows the manufacturing side and probably the dealers side. But this very knowledge often leads him astray in respect to customers. His interests are not in their interests. The advertising man studies the consumer. He tries to place himself in the position of the buyer. His success largely depends on doing that to the exclusion of everything else.
This book will contain no more important chapter than this one on salesmanship. The reason for most of the non-su
...more
”
― Scientific Advertising
― Scientific Advertising
“
Your brand is the way your business is personified in the minds of consumers.
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All those books that were suggested at TCC IRL 2019!
1 member,
last active 7 years ago
This group is for people interested in Marketing, Advertising, PR and to say shortly for everyon…more
1 member,
last active 8 years ago
