Copywriting


Breakthrough Advertising
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
The Boron Letters
Ogilvy on Advertising
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
Scientific Advertising
Influence: The Psychology of Persuasion
The Ultimate Sales Letter: Attract New Customers. Boost Your Sales
How to Write a Good Advertisement: A Short Course in Copywriting
Tested Advertising Methods
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone
Made to Stick: Why Some Ideas Survive and Others Die
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
Great Leads: The Six Easiest Ways To Start Any Sales Message
The Robert Collier Letter Book
Scientific Advertising by Claude C. HopkinsThe Robert Collier Letter Book by Robert CollierTested Advertising Methods by John CaplesHow to Write a Good Advertisement by Victor O. SchwabThe Gary Halbert Letter by Gary Halbert
Gary Halbert 30 Day Challenge
9 books — 1 voter
Ogilvy on Advertising by David OgilvyCopygirl by Anna MitchaelThe Advertising Concept Book by Pete BarryHey Whipple, Squeeze This by Luke SullivanInfluence by Robert B. Cialdini
Advertising Suggested Reading List
80 books — 52 voters

The Ultimate Sales Letter by Dan S. KennedyThe Adweek Copywriting Handbook by Joseph SugarmanAncient Secrets Of Lead Generation by Daryl UrbanskiCashvertising by Drew Eric WhitmanUltimate Guide to Facebook Advertising by Perry Marshall
Copywriting
7 books — 3 voters
The Content Marketer’s Blog Post Playbook by K.M. WadeMultilingual Digital Marketing by Maria JohnsenThe Surprising Truth About Sales by Maria JohnsenDie Macht Des Marketing by Maria JohnsenThe Beginner's Guide to Content Marketing for Small Businesses by Matt Mansfield
Content Marketing
41 books — 34 voters

Don't seek popularity, seek integrity and authenticity. Everything else will follow. ...more
Melissa Bolton

Successful brands are an experience, not an entity.
Melissa Bolton

More quotes...
This group is for people interested in Marketing, Advertising, PR and to say shortly for everyon…more
1 member, last active 8 years ago
All those books that were suggested at TCC IRL 2019!
1 member, last active 6 years ago