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The Robert Collier Letter Book

4.20  ·  Rating details ·  299 ratings  ·  20 reviews
A book for the business man who already knows the theory of letter writing but is looking for more effective says of putting it into practice. It shows successful ways of selling all manner of products through proper advertising.
Paperback, 466 pages
Published January 1st 1989 by Robert Collier Publishing Inc.
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Apr 18, 2015 rated it it was amazing
This book is still under copyright with Robert Collier Publications. Please be sure you are purchasing the Authentic Robert Collier work published by the family of Robert Collier. The authentic version has the following ISBN's 9780912576200, 9780912576206 (softcovers) and 9780912576219, 9780912576213 (hardcovers). Avoid pirated versions. ...more
Jan 11, 2021 rated it really liked it
I don't know what to make of it. It's good but it's not necessary. But the good recompenses for the unnecessary. Any book that writes about writing has one common flaw: redundancy. But in Robert's case, I'll call it repetition; and as the book is for marketers, repetition is one of the essential tools to convincing people to buy stuff they don't need. So, I'll give him that. It's okay Robert, you're fine. You sold millions of copies for O. Henty. Remember The Gift of Magi from school? That O. He ...more
Phat Nguyen
Dec 23, 2019 rated it it was amazing  ·  review of another edition
First thing I want to warn: the version on Amazon is FULL OF ERRORS AND TYPOS! It ruined the reading experience completely, as every single page contains at least some combinations of weird characters and typo.

Ignoring all that, this is simply an AMAZING book! It was written decades ago (1941), but the letters and principles mentioned are as relevant in 2020 as in 1941. And you can apply basically all the examples to write ads for today's age.

Just think about it. Totally insane.

If you're serious
Dec 03, 2017 rated it it was ok
Boring but Useful

This book is about how to properly write copy, from the perspective of a man who has successfully sold millions of dollars worth of products using these techniques.

The Robert Collier Letter book starts with the author outlining the core principles of copywriting:

1. The Opening: Get the attention of your target reader by establishing contact with what he's already interested in, and the emotions that he's likely to be preoccupied with.
2. The Description and Motive: Once you have
Bruce Harpham
Mar 18, 2017 rated it it was amazing
Recommended to Bruce Harpham by: Josh Steimle
Shelves: business, marketing
One of the best copywriting books of all time. There are DOZENS of sales letters selling a wide variety of products - books, courses, clothes, luggage and more - and Collier's commentary. This book is recommend by Derek Johanson (founder of CopyHour) and Ramit Sethi (founder of I Will Teach You To Be Rich). ...more
Hearthford Apricot
Jun 14, 2019 rated it it was amazing
One of the 7 best ad man books ever written. This book will make you rich if you let it.
Mar 08, 2021 rated it it was amazing
Robert Collier offers abundant examples of promotional letter writing from a bygone era. It's fascinating to see how, despite all the technological advances, human nature remains the same.

I found that the age of the samples was actually helpful because it helped me to see the principles underlying the actual writing. If you are familiar with search engine marketing, you will notice many similarities between Collier's tactics and, for example, campaigns in Google Ads.

Collier also discusses the in
Naif Alsubhi
Nov 19, 2019 rated it really liked it
This review has been hidden because it contains spoilers. To view it, click here.
Donatas Ranonis
Dec 26, 2020 rated it really liked it
Very old and very classic sales letters.
Dec 30, 2017 rated it it was amazing
This is a book you’ll need to come back to time and time again. Inspiration for copy.
Bradley Woods
Apr 25, 2019 rated it liked it
Classic copywriting
Franklyn Gonzalez
May 03, 2020 rated it it was amazing
Great copywriting book that provides many examples through each chapter. Understand the person's target audience as you read each sales letter. ...more
Dec 27, 2016 rated it it was amazing
Nuggets inside
Aaron Gertler
Feb 27, 2017 rated it really liked it
Lots of wonderful classic ads to read and enjoy. Perhaps more useful as a historical document than a guide to copywriting, though I still found many of the examples instructive (as well as the "Six Essentials" of a good letter). An interesting portal back in time, to a world where it was universally assumed that people would want to read books recommended by the principal of Harvard, that everyone knew who Antony and Cleopatra were, and that all working adults were men. From a marketing perspect ...more
Scott Wozniak
Nov 03, 2015 rated it really liked it
Highly technical and very dated examples, this book continues to be a master work of understanding human psychology. It's a series of examples of letters that motivated people to buy (compared with those that didn't do as well). ...more
Dec 05, 2015 rated it liked it
Wow. It was a tough read atleast for me. The starting chapters were interesting. Whereas the last chapter thing get really boring, might be the story part im not interested in or its over all very lengthy.
Alex Giurgea
Oct 24, 2015 rated it it was amazing
O legenda a marketingului direct. Cartea e plina de tehnici de vanzare, care au functionat inca din anii '30. Lectii de copy pe paine. ...more
Sep 18, 2013 rated it it was amazing
Fantastic book of Robert Collier's sales letters. Absolute essential for studying advertising and marketing. ...more
Martin Hamilton
Feb 12, 2015 rated it it was amazing
Awesome book. Robert is one of the top 5 copywriters of all time. Even though he lived and marketed in the early 1900's doesn't mean his principles and techniques don't work still today. ...more
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Robert Collier was an American author of self-help, and New Thought metaphysical books in the 20th century. He was the nephew of Peter Fenelon Collier, founder of Collier's Weekly. He was involved in writing, editing, and research for most of his life. His book The Secret of the Ages (1926) sold over 300,000 copies during his life. Collier wrote about the practical psychology of abundance, desire, ...more

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“You have to compete in the same way for your reader's attention. He is not looking for your letter. He has a thousand and one other things more important to him to occupy his mind. Why should he divert his attention from them to plow through pages of type about you or your projects?” 0 likes
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