See a Problem?
Preview — The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding by Blair Warren
The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding
Note: This is the UPDATED and EXPANDED version of The One Sentence Persuasion Course - NOT the free version that was initially released in 2005. The original material was updated and expanded several years later and re-released as a commercial mp3 product. This Kindle version contains all the material from the mp3 and is the only place you will find the expanded version in...more
One Sentence Persuasion”. “Really?” Can somebody be persuaded in one sentence? The following line reads: “27 words that can make the world do your bidding”. Again, the same question banged my head, “Really?” What rubbish is this?. I pick it up from the shelf and again, “Really?” just 51 pages? Why this book is so hyped in persuasion teachings?
What are these “27 words” that can persuade anyone? And what is that “One sentence”?
In the introduction, the writer ...more
I read this book in less than half an hour. It is brief—no doubt about that! But it is also highly instructive. The author, Blair Warren, provides in one sentence the five principles that will empower the reader to gain influence with others. I have to admit that, when I first read through the five principles, I resisted them a bit. But, as I thought more about them, I came to see that I could embrace them with a degree of qualification. Even Warren has a section ...more
I chose to read this book after the recommendation of several other content marketers. I can see now why it is referenced so often.
This book is a quick read with many nuggets of insightful, quotable knowledge. It is the backbone of successful content marketing today.
It’s rare to find such a short book that seems like it will be so impactful. The author urges us to forget our motivations and instead validate the dreams and assuage the fears of others. Validate and fascinate and people will follow you. I look forward to experimenting with this approach to see if it’s true.
Definitely an interesting read, coming straight form the 16 word sales letter by Evaldo Albuquerque, it adding additional value over and above a similar set of known structures. Recommended read for any copywriters or those wanting to build rapport with others.
He is however, a very good writer.
There are some good example in this book of the strategies in action, especially the film “The Secret” was excellent example.
If you into marketing, persuasion or psychology you should get this book.