Robert W. Bly

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Born
in The United States
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Member Since
September 2019


Bob Bly is a freelance copywriter with 4 decades of experience in direct response and business-to-business marketing. He is the author of 100 published book on topics ranging from science, sex, satire, and science fiction -- to small business, writing, advertising, and online marketing. McGraw-Hill calls Bob Bly “America’s top copywriter.”


Average rating: 3.88 · 6,581 ratings · 232 reviews · 97 distinct worksSimilar authors
The Copywriter's Handbook: ...

3.91 avg rating — 5,044 ratings — published 1985 — 9 editions
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How to Write & Sell Simple ...

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3.88 avg rating — 155 ratings — published 2010 — 4 editions
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The Words You Should Know t...

3.87 avg rating — 103 ratings — published 2009 — 6 editions
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Secrets of a Freelance Writ...

4.01 avg rating — 143 ratings — published 2006 — 4 editions
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Getting Started as a Freela...

3.55 avg rating — 113 ratings — published 2005 — 3 editions
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The Online Copywriter's Han...

3.62 avg rating — 53 ratings — published 2002 — 2 editions
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Secrets of a Freelance Writ...

3.38 avg rating — 53 ratings — published 1988 — 4 editions
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Make Every Second Count: Ti...

3.21 avg rating — 52 ratings — published 2010 — 6 editions
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Become a Recognized Authori...

4.08 avg rating — 36 ratings — published 2001 — 2 editions
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88 Money-Making Writing Jobs

3.97 avg rating — 30 ratings — published 2009 — 4 editions
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“We are not in the business of being original. We are in the business of reusing things that work.”
Robert W. Bly, The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells

“Direct marketing . . . is the only form of accountable advertising.”
Robert W. Bly, The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells

“Clever advertising can convince people to try a bad product once. But it can’t convince them to buy a product they’ve already tried and didn’t like.”
Robert W. Bly, The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells

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