The Halbert Copywriting Method Part III: The Simple, Fast, & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads

by Bond Halbert, Sam Markowitz (Foreword)

The Halbert Copywriting Method Part III is not a complete course on copywriting but... this short book is the best source on editing sales copy ever created and critical to making more money in direct marketing. All the top copywriting courses say it over and over. The power in your marketing comes from understanding your buyers but... All the professionalism comes from polishing your copy to the point buyers can’t stop reading/listening to your sales message until they have an uncontrollable urge to buy. Nobody has ever covered the subject of editing copy to the degree outlined in this book and even the most seasoned ad writers have been learning a lot from the secrets shared inside this instant classic. The Halbert Copywriting Method Part III reveals the editing formulas and patterns found in the works of history’s best copywriters and shows you how to inject hidden psychology into your promotions few people have ever heard of but make no mistake. Even when it comes to the classic techniques explained in this book, you will want to read every line because Bond puts a powerful new twist on even the most well-known editing strategies. If The Halbert Copywriting Method Part III doesn’t make you a better copywriter, nothing will. This simple to use formula is great for... • Punching up your own copy • Smoothing out copy created using templates • Cleaning up ads generated by copywriting software Once you have devoured this quick read, you can then start using the simple checklist at the back with a complete understanding of how to create the famous “greased slide” effect which will add sales to all your promotions.

Genres: Business, Psychology, Writing

108 pages, Kindle Edition

Published April 6, 2016

Reviews

[Tyler Sheff · Rating 5 out of 5]

You cannot write top notch copy without this book!

Loaded with actionable lessons on how to create and edit direct response sales copy are provided from cover to cover. The book contains no filler, fluff or anything unnecessary. I see this as a book that should be read every couple months which is why you should consider taking my advice right now and grab your copy today!

[Jack Byrne · Rating 5 out of 5]

Must read for aspiring marketers & copywriters

This book has so many essentials to bolster and tie together all the points in your copy I couldn’t believe I myself was leaving out in my own ads

[Michaell Cavllaro · Rating 5 out of 5]

Learn How to Edit Copywriting

There are many good books written on how to write copywrite. This is the only book that I found that teaches you how to Edit your copywriting piece. Buy and read it! You'll be glad you did.

[Don Sevcik · Rating 4 out of 5]

Some good ideas to power up your copy. Clean, clear, concise writing makes a big difference in readability. And readability makes a difference in people reading through your promotion.

[Michael Taggart · Rating 5 out of 5]

Powerful

The wisdom of Bond in this book is helping me become a better copywriter. I am so grateful he took the time to put this tips and tactics together in one place.

[Lloyd Bowman · Rating 5 out of 5]

A Must Read For Anyone In Sales

Bond is awesome! Not only is the book fantastic, I received the checklist in the mail yesterday. Thanks for helping me improve my writing!

[Jarie Bolander · Rating 5 out of 5]

Short and to the point like good copy

What I found great about this book is that it reads like good copy should... engaging, fast paced, and helpful.

[John · Rating 5 out of 5]

Wonderful book, Bond Does an amazing job going over how to edit copy so you can go from "good to great"

[Victor Nobrega · Rating 5 out of 5]

Short and sharp

A great book for aspiring copywriters, it's clean, succinct and doesn't wats time or mince words. A great book and a strong recommend.

[Marika Charalambous · Rating 5 out of 5]

Gary Halbert is probably the biggest copywriter ever born, and his son, Bond, is not far behind. I bought this book because both copywriting and proofreading/copyediting are part of what I'm studying right now.

The book is great and I've learned more than a few things that gave me major AHA moments. So many great nuggest here ... if you're writing sales letters, or any type of advertising or promotional material, this book is a must.

My only small critique: for a book on editing, it needs a few extra set of eyes to catch simple enough mistakes: no noun-verb agreement, typos (ant instead of any), leaving in extra words (a an, is ... is, a shot a shot), etc.

Aside from my nitpicking (blame it on the copyediting course I'm taking), a well-worth 5 star rating, because the book is THAT good. The average reader will probably not even notice these proofreading errors.