Michael Masterson



Average rating: 3.93 · 7,990 ratings · 210 reviews · 20 distinct worksSimilar authors
Ready, Fire, Aim: Zero to $...

3.92 avg rating — 6,324 ratings — published 2007
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Seven Years to Seven Figure...

3.92 avg rating — 396 ratings — published 2006 — 16 editions
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Great Leads: The Six Easies...

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4.49 avg rating — 315 ratings — published 2011 — 2 editions
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Automatic Wealth: The Six S...

3.63 avg rating — 309 ratings — published 2005 — 17 editions
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The Pledge: Your Master Pla...

4.01 avg rating — 170 ratings — published 2010 — 15 editions
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The Reluctant Entrepreneur

3.61 avg rating — 131 ratings — published 2012 — 9 editions
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Copy Logic! The New Science...

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really liked it 4.00 avg rating — 108 ratings — published 2009 — 2 editions
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Changing the Channel: 12 Ea...

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3.79 avg rating — 58 ratings — published 2008 — 8 editions
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Automatic Wealth for Grads....

3.71 avg rating — 52 ratings — published 2006 — 6 editions
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The Architecture of Persuas...

4.27 avg rating — 71 ratings — published 2009 — 2 editions
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More books by Michael Masterson…

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“Success is about smart risk management, not about wild risk taking.”
Michael Masterson, The Reluctant Entrepreneur: Turning Dreams into Profits

“Great sales letters don’t tell the customer what to think … or feel … or want. They locate the prospect’s feelings, thoughts, and desires, and then stimulate them. They provoke the prospect to do the feeling and thinking on her own. In taking this indirect approach, you avoid the possibility that your prospect will take refuge in denial, and give her a chance to follow the course of her own feelings.”
Michael Masterson, The Architecture of Persuasion: How to Write Well-Constructed Sales Letters



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