How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often
Writing copy that sells without seeming “salesy” can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash – including copywriters, freelancers, and entrepreneurs.
Inside, you'll find copywriting techniques for email m...more
Book explains the copywriting basic concepts. It includes excellent and practical examples.
If you are tired of marketing and promoting your products, services and ideas and not getting anyone to listen, get a copy of this book now!
If you think all salespeople as slimy snake oil solicitors who don’t care about anything but making a quick buck and moving on, you don’t know people like Ray Edwards, who wrote this book to dispel that myth.
You can sell by presenting facts, feelings, true stories, well-worded headlines, and varied-style bullet po ...more
Describe their experience as it currently is. Then join the conversation that is going on in their mind. What is that person's problem and pain? Once you understand their issue, then share excitement that you can solve it. Then exaggerate the problem they are facing once more.
You can't just paint a beautiful picture alone, they need to believe they need it. What does it cost them not to solve their problem?
Price of long term cost of not solvin ...more
Nevertheless, it pushes to read more.
The introduction of the topic is selling well:
"- The one marketing tool that created more multimillion-dollar empires from scratch than any other.
- A single strategy that most ignore, thinking it's a mere function, when in fact it is the hear of the entreprise.
- The one skill that can most quickly leverage an idea into income and turn pass ...more
Well thats me, right now.
During that whole first chapter I was itching to finish fast so I could share how good it is in this review.
This book in itself is a gold nugget you HAVE to read if you want to sell more.
All the marketing that you knew about but didn't realize its existence. Every concept, every strategy that we are bombarded with, manipulated with on a daily basis comes forward like a "wow moment". Knowing the potential power is a real awakening.
This book covers a lot of ground. Perhaps too much. There's lots of actionable advice (as the phrase goes) and I had the highlighter finger out. However, (even) more examples would have been helpful. Also perhaps more focus on the sales letter with a deeper dive.