How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often
Writing copy that sells without seeming “salesy” can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash – including copywriters, freelancers, and entrepreneurs.
Inside, you'll find copywriting techniques for email m...more
I am coming to copy as a beginner and didn't really understand what the difference was between it and content writing before reading this book. This had a lot of great tips and was formatted well for easy reading from beginning to end, but also for reference reading and topic choosing.
Only 4 Stars, as it does kind of have the feel of someone taking a bunch of prior posts and putting ...more
So read each chapter as a stand alone and you will learn a lot and get a ton of value.
Chapter - 1 : Selling without being Daley’s
Selling is just the transfer of feelings.
Any [YOUR AUDIENCE] can [SOLVE THEIR PROBLEM] by using [YOUR PRODUCT], because [HOW IT SOLVES THE PROBLEM].
“P” IS FOR PERSON, PROBLEM, AND PAIN
It’s a psychological principle identified by marketing wizard Jay Abraham: the more accurately you can describe your reader’s problem in terms they relate to, the more they instinctively feel that you must have an answer to that problem. Use the read ...more
Book explains the copywriting basic concepts. It includes excellent and practical examples.
If you are tired of marketing and promoting your products, services and ideas and not getting anyone to listen, get a copy of this book now!
If you think all salespeople as slimy snake oil solicitors who don’t care about anything but making a quick buck and moving on, you don’t know people like Ray Edwards, who wrote this book to dispel that myth.
You can sell by presenting facts, feelings, true stories, well-worded headlines, and varied-style bullet po ...more
Describe their experience as it currently is. Then join the conversation that is going on in their mind. What is that person's problem and pain? Once you understand their issue, then share excitement that you can solve it. Then exaggerate the problem they are facing once more.
You can't just paint a beautiful picture alone, they need to believe they need it. What does it cost them not to solve their problem?
Price of long term cost of not solvin ...more
There are tons of spammy books out there on how to write copy that sells but every step of the way the author insists that doing things the right way will get results. He warn ...more
Nevertheless, it pushes to read more.
The introduction of the topic is selling well:
"- The one marketing tool that created more multimillion-dollar empires from scratch than any other.
- A single strategy that most ignore, thinking it's a mere function, when in fact it is the hear of the entreprise.
- The one skill that can most quickly leverage an idea into income and turn pass ...more
Any problems with this book? Nothing serious. There is an occassional subtle message that one might want to sign up for his seminar as well. It was not crass. Just informational, but given the advise he was giving in the audiobook, it was no doubt intentional.
I'd listen to ...more
Well thats me, right now.
During that whole first chapter I was itching to finish fast so I could share how good it is in this review.
This book in itself is a gold nugget you HAVE to read if you want to sell more. ...more
All the marketing that you knew about but didn't realize its existence. Every concept, every strategy that we are bombarded with, manipulated with on a daily basis comes forward like a "wow moment". Knowing the potential power is a real awakening. ...more
This book covers a lot of ground. Perhaps too much. There's lots of actionable advice (as the phrase goes) and I had the highlighter finger out. However, (even) more examples would have been helpful. Also perhaps more focus on the sales letter with a deeper dive. ...more
Easy to read, and filled with helpful exercises. I recommend this book for beginner and experienced copywriters. Fundamental concepts, and techniques with a twist, or different angle for the experienced copywriter. So good, I plan to read it again.