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Advertising Books
Showing 1-50 of 2,531
Ogilvy on Advertising (Paperback)
by (shelved 239 times as advertising)
avg rating 4.15 — 11,911 ratings — published 1983
Hey Whipple, Squeeze This: A Guide to Creating Great Ads (Paperback)
by (shelved 174 times as advertising)
avg rating 4.21 — 5,160 ratings — published 1998
Confessions of an Advertising Man (Paperback)
by (shelved 130 times as advertising)
avg rating 4.00 — 6,160 ratings — published 1963
Scientific Advertising (Paperback)
by (shelved 95 times as advertising)
avg rating 4.06 — 3,941 ratings — published 1923
Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
by (shelved 79 times as advertising)
avg rating 4.00 — 1,639 ratings — published 1998
The Advertising Concept Book (Paperback)
by (shelved 71 times as advertising)
avg rating 4.33 — 858 ratings — published 2008
Positioning: The Battle for Your Mind (Paperback)
by (shelved 69 times as advertising)
avg rating 4.04 — 18,647 ratings — published 1980
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 64 times as advertising)
avg rating 3.98 — 101,214 ratings — published 2006
Breakthrough Advertising (Hardcover)
by (shelved 57 times as advertising)
avg rating 4.54 — 1,145 ratings — published 1966
It's Not How Good You Are, It's How Good You Want To Be (Paperback)
by (shelved 51 times as advertising)
avg rating 3.62 — 18,417 ratings — published 2003
Hegarty on Advertising (Hardcover)
by (shelved 48 times as advertising)
avg rating 4.07 — 740 ratings — published 2011
Tested Advertising Methods (Paperback)
by (shelved 48 times as advertising)
avg rating 4.23 — 1,206 ratings — published 1980
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
by (shelved 47 times as advertising)
avg rating 3.81 — 4,333 ratings — published 2012
Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century (Paperback)
by (shelved 47 times as advertising)
avg rating 4.02 — 364 ratings — published 1999
Contagious: Why Things Catch On (Hardcover)
by (shelved 44 times as advertising)
avg rating 3.98 — 33,950 ratings — published 2013
D&AD: The Copy Book (Hardcover)
by (shelved 41 times as advertising)
avg rating 4.30 — 623 ratings — published 2011
Influence: The Psychology of Persuasion (Paperback)
by (shelved 41 times as advertising)
avg rating 4.21 — 182,869 ratings — published 1984
The Tipping Point: How Little Things Can Make a Big Difference (Paperback)
by (shelved 41 times as advertising)
avg rating 4.01 — 865,343 ratings — published 2000
A Technique for Producing Ideas (Paperback)
by (shelved 36 times as advertising)
avg rating 4.05 — 5,265 ratings — published 1940
Creative Advertising: Ideas and Techniques from the World's Best Campaigns (Paperback)
by (shelved 35 times as advertising)
avg rating 4.08 — 607 ratings — published 2002
Buyology: Truth and Lies About Why We Buy (Hardcover)
by (shelved 34 times as advertising)
avg rating 3.76 — 14,448 ratings — published 2008
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Paperback)
by (shelved 33 times as advertising)
avg rating 4.35 — 2,701 ratings — published 2008
Alchemy: The Surprising Power of Ideas That Don't Make Sense (Paperback)
by (shelved 29 times as advertising)
avg rating 4.20 — 9,623 ratings — published 2019
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
by (shelved 28 times as advertising)
avg rating 4.24 — 1,189 ratings — published 1923
Whatever You Think, Think the Opposite (Paperback)
by (shelved 28 times as advertising)
avg rating 3.81 — 10,342 ratings — published 2006
Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
by (shelved 27 times as advertising)
avg rating 4.04 — 590 ratings — published 2006
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells (Paperback)
by (shelved 26 times as advertising)
avg rating 3.92 — 5,974 ratings — published 1985
The Idea Writers: Copywriting in a New Media and Marketing Era (Kindle Edition)
by (shelved 24 times as advertising)
avg rating 3.79 — 462 ratings — published 2010
The Hidden Persuaders (Paperback)
by (shelved 24 times as advertising)
avg rating 3.83 — 1,353 ratings — published 1957
From Those Wonderful Folks Who Gave You Pearl Harbor (Hardcover)
by (shelved 23 times as advertising)
avg rating 3.41 — 876 ratings — published 1970
How Brands Grow: What Marketers Don't Know (Hardcover)
by (shelved 23 times as advertising)
avg rating 4.15 — 3,988 ratings — published 2010
Reality in Advertising (Hardcover)
by (shelved 23 times as advertising)
avg rating 3.98 — 183 ratings — published 1961
Bill Bernbach's Book: A History of Advertising That Changed the History of Advertising (Hardcover)
by (shelved 23 times as advertising)
avg rating 4.42 — 83 ratings — published 1987
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters (Paperback)
by (shelved 23 times as advertising)
avg rating 4.14 — 1,614 ratings — published 2006
Advertising: Concept and Copy (Paperback)
by (shelved 23 times as advertising)
avg rating 4.13 — 153 ratings — published 1993
The Anatomy of Humbug: How to Think Differently About Advertising (Kindle Edition)
by (shelved 22 times as advertising)
avg rating 4.21 — 378 ratings — published 2015
Where the Suckers Moon: The Life and Death of an Advertising Campaign (Paperback)
by (shelved 22 times as advertising)
avg rating 3.97 — 382 ratings — published 1995
Predatory Thinking: A Masterclass in Out-Thinking the Competition (Hardcover)
by (shelved 21 times as advertising)
avg rating 4.24 — 1,705 ratings — published 2013
No Logo (Paperback)
by (shelved 21 times as advertising)
avg rating 3.89 — 33,213 ratings — published 2000
The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves, (Paperback)
by (shelved 21 times as advertising)
avg rating 4.06 — 200 ratings — published 1968
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Paperback)
by (shelved 20 times as advertising)
avg rating 4.05 — 22,681 ratings — published 1993
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Hardcover)
by (shelved 20 times as advertising)
avg rating 3.81 — 4,393 ratings — published 2011
Adland: A Global History of Advertising (Hardcover)
by (shelved 20 times as advertising)
avg rating 3.74 — 320 ratings — published 2007
The Advertising Effect (Paperback)
by (shelved 19 times as advertising)
avg rating 4.24 — 355 ratings — published 2014
How to Write a Good Advertisement: A Short Course in Copywriting (Paperback)
by (shelved 18 times as advertising)
avg rating 4.21 — 525 ratings — published 1980
Pandeymonium: Piyush Pandey On Advertising (Hardcover)
by (shelved 18 times as advertising)
avg rating 3.83 — 1,435 ratings — published 2015
The Brand Gap (Paperback)
by (shelved 18 times as advertising)
avg rating 3.98 — 5,729 ratings — published 2003
Junior: Writing Your Way Ahead In Advertising (Hardcover)
by (shelved 17 times as advertising)
avg rating 4.27 — 353 ratings — published
The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know (Hardcover)
by (shelved 17 times as advertising)
avg rating 3.94 — 1,097 ratings — published 2003
The Unpublished David Ogilvy (Hardcover)
by (shelved 16 times as advertising)
avg rating 4.15 — 551 ratings — published 1987
“It's in our biology to trust what we see with our eyes. This makes living in a carefully edited, overproduced and photoshopped world very dangerous.”
―
―
“Women could probably be trained quite easily to see men first as sexual things. If girls never experienced sexual violence; if a girl's only window on male sexuality were a stream of easily available, well-lit, cheap images of boys slightly older than herself, in their late teens, smiling encouragingly and revealing cuddly erect penises the color of roses or mocha, she might well look at, masturbate to, and, as an adult, "need" beauty pornography based on the bodies of men. And if those initiating penises were represented to the girl as pneumatically erectible, swerving neither left nor right, tasting of cinnamon or forest berries, innocent of random hairs, and ever ready; if they were presented alongside their measurements, length, and circumference to the quarter inch; if they seemed to be available to her with no troublesome personality attached; if her sweet pleasure seemed to be the only reason for them to exist--then a real young man would probably approach the young woman's bed with, to say the least, a failing heart.”
― The Beauty Myth: How Images of Beauty Are Used Against Women
― The Beauty Myth: How Images of Beauty Are Used Against Women
