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13 books
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14 voters
Advertising Books
Showing 1-50 of 2,475
Ogilvy on Advertising (Paperback)
by (shelved 236 times as advertising)
avg rating 4.15 — 11,731 ratings — published 1983
Hey Whipple, Squeeze This: A Guide to Creating Great Ads (Paperback)
by (shelved 172 times as advertising)
avg rating 4.21 — 5,124 ratings — published 1998
Confessions of an Advertising Man (Paperback)
by (shelved 127 times as advertising)
avg rating 4.00 — 6,038 ratings — published 1963
Scientific Advertising (Paperback)
by (shelved 94 times as advertising)
avg rating 4.07 — 3,843 ratings — published 1923
Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
by (shelved 78 times as advertising)
avg rating 4.00 — 1,633 ratings — published 1998
The Advertising Concept Book (Paperback)
by (shelved 71 times as advertising)
avg rating 4.33 — 847 ratings — published 2008
Positioning: The Battle for Your Mind (Paperback)
by (shelved 68 times as advertising)
avg rating 4.04 — 18,481 ratings — published 1980
Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
by (shelved 64 times as advertising)
avg rating 3.98 — 99,662 ratings — published 2006
Breakthrough Advertising (Hardcover)
by (shelved 56 times as advertising)
avg rating 4.54 — 1,099 ratings — published 1966
It's Not How Good You Are, It's How Good You Want To Be (Paperback)
by (shelved 51 times as advertising)
avg rating 3.62 — 18,224 ratings — published 2003
Tested Advertising Methods (Paperback)
by (shelved 48 times as advertising)
avg rating 4.23 — 1,201 ratings — published 1980
Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century (Paperback)
by (shelved 47 times as advertising)
avg rating 4.02 — 366 ratings — published 1999
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
by (shelved 46 times as advertising)
avg rating 3.81 — 4,292 ratings — published 2012
Hegarty on Advertising (Hardcover)
by (shelved 46 times as advertising)
avg rating 4.07 — 728 ratings — published 2011
Contagious: Why Things Catch On (Hardcover)
by (shelved 43 times as advertising)
avg rating 3.98 — 33,261 ratings — published 2013
The Tipping Point: How Little Things Can Make a Big Difference (Paperback)
by (shelved 42 times as advertising)
avg rating 4.01 — 856,977 ratings — published 2000
D&AD: The Copy Book (Hardcover)
by (shelved 40 times as advertising)
avg rating 4.30 — 604 ratings — published 2011
Influence: The Psychology of Persuasion (Paperback)
by (shelved 40 times as advertising)
avg rating 4.21 — 177,777 ratings — published 1984
A Technique for Producing Ideas (Paperback)
by (shelved 36 times as advertising)
avg rating 4.05 — 5,184 ratings — published 1940
Buyology: Truth and Lies About Why We Buy (Hardcover)
by (shelved 34 times as advertising)
avg rating 3.76 — 14,326 ratings — published 2008
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Paperback)
by (shelved 33 times as advertising)
avg rating 4.35 — 2,663 ratings — published 2008
Creative Advertising: Ideas and Techniques from the World's Best Campaigns (Paperback)
by (shelved 33 times as advertising)
avg rating 4.08 — 606 ratings — published 2002
Alchemy: The Surprising Power of Ideas That Don't Make Sense (Paperback)
by (shelved 29 times as advertising)
avg rating 4.21 — 8,970 ratings — published 2019
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
by (shelved 28 times as advertising)
avg rating 4.23 — 1,180 ratings — published 1923
Whatever You Think, Think the Opposite (Paperback)
by (shelved 27 times as advertising)
avg rating 3.82 — 10,244 ratings — published
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells (Paperback)
by (shelved 26 times as advertising)
avg rating 3.92 — 5,963 ratings — published 1985
Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
by (shelved 26 times as advertising)
avg rating 4.04 — 587 ratings — published 2006
The Idea Writers: Copywriting in a New Media and Marketing Era (Kindle Edition)
by (shelved 24 times as advertising)
avg rating 3.79 — 459 ratings — published 2010
From Those Wonderful Folks Who Gave You Pearl Harbor (Hardcover)
by (shelved 23 times as advertising)
avg rating 3.41 — 871 ratings — published 1970
How Brands Grow: What Marketers Don't Know (Hardcover)
by (shelved 23 times as advertising)
avg rating 4.16 — 3,850 ratings — published 2010
The Hidden Persuaders (Paperback)
by (shelved 23 times as advertising)
avg rating 3.84 — 1,342 ratings — published 1957
Advertising: Concept and Copy (Paperback)
by (shelved 23 times as advertising)
avg rating 4.13 — 154 ratings — published 1993
The Anatomy of Humbug: How to Think Differently About Advertising (Kindle Edition)
by (shelved 22 times as advertising)
avg rating 4.21 — 376 ratings — published 2015
Reality in Advertising (Hardcover)
by (shelved 22 times as advertising)
avg rating 3.98 — 183 ratings — published 1961
Where the Suckers Moon: The Life and Death of an Advertising Campaign (Paperback)
by (shelved 22 times as advertising)
avg rating 3.98 — 380 ratings — published 1995
Bill Bernbach's Book: A History of Advertising That Changed the History of Advertising (Hardcover)
by (shelved 22 times as advertising)
avg rating 4.42 — 81 ratings — published 1987
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters (Paperback)
by (shelved 22 times as advertising)
avg rating 4.14 — 1,586 ratings — published 2006
Predatory Thinking: A Masterclass in Out-Thinking the Competition (Hardcover)
by (shelved 21 times as advertising)
avg rating 4.24 — 1,692 ratings — published 2013
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Hardcover)
by (shelved 21 times as advertising)
avg rating 3.81 — 4,372 ratings — published 2011
No Logo (Paperback)
by (shelved 21 times as advertising)
avg rating 3.89 — 32,835 ratings — published 2000
The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves, (Paperback)
by (shelved 21 times as advertising)
avg rating 4.06 — 200 ratings — published 1968
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (Paperback)
by (shelved 20 times as advertising)
avg rating 4.05 — 22,425 ratings — published 1993
Adland: A Global History of Advertising (Hardcover)
by (shelved 20 times as advertising)
avg rating 3.74 — 317 ratings — published 2007
Pandeymonium: Piyush Pandey On Advertising (Hardcover)
by (shelved 19 times as advertising)
avg rating 3.82 — 1,403 ratings — published 2015
The Advertising Effect (Paperback)
by (shelved 19 times as advertising)
avg rating 4.24 — 353 ratings — published 2014
How to Write a Good Advertisement: A Short Course in Copywriting (Paperback)
by (shelved 18 times as advertising)
avg rating 4.21 — 519 ratings — published 1980
Junior: Writing Your Way Ahead In Advertising (Hardcover)
by (shelved 17 times as advertising)
avg rating 4.28 — 343 ratings — published
The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know (Hardcover)
by (shelved 16 times as advertising)
avg rating 3.95 — 788 ratings — published 2003
Decoded: The Science Behind Why We Buy (Kindle Edition)
by (shelved 16 times as advertising)
avg rating 4.17 — 1,266 ratings — published 2013
The Unpublished David Ogilvy (Hardcover)
by (shelved 16 times as advertising)
avg rating 4.14 — 535 ratings — published 1987
“Think of cocaine. In its natural form, as coca leaves, it's appealing, but not to an extent that it usually becomes a problem. But refine it, purify it, and you get a compound that hits your pleasure receptors with an unnatural intensity. That's when it becomes addictive.
Beauty has undergone a similar process, thanks to advertisers. Evolution gave us a circuit that responds to good looks - call it the pleasure receptor for our visual cortex - and in our natural environment, it was useful to have. But take a person with one-in-a-million skin and bone structure, add professional makeup and retouching, and you're no longer looking at beauty in its natural form. You've got pharmaceutical-grade beauty, the cocaine of good looks.
Biologists call this "supernormal stimulus" [...] Our beauty receptors receive more stimulation than they were evolved to handle; we're seeing more beauty in one day than our ancestors did in a lifetime. And the result is that beauty is slowly ruining our lives.
How? The way any drug becomes a problem: by interfering with our relationships with other people. We become dissatisfied with the way ordinary people look because they can't compare to supermodels.”
― Stories of Your Life and Others
Beauty has undergone a similar process, thanks to advertisers. Evolution gave us a circuit that responds to good looks - call it the pleasure receptor for our visual cortex - and in our natural environment, it was useful to have. But take a person with one-in-a-million skin and bone structure, add professional makeup and retouching, and you're no longer looking at beauty in its natural form. You've got pharmaceutical-grade beauty, the cocaine of good looks.
Biologists call this "supernormal stimulus" [...] Our beauty receptors receive more stimulation than they were evolved to handle; we're seeing more beauty in one day than our ancestors did in a lifetime. And the result is that beauty is slowly ruining our lives.
How? The way any drug becomes a problem: by interfering with our relationships with other people. We become dissatisfied with the way ordinary people look because they can't compare to supermodels.”
― Stories of Your Life and Others
“Women who love themselves are threatening; but men who love real women, more so.”
― The Beauty Myth
― The Beauty Myth
