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Creative Advertising: Ideas and Techniques from the World's Best Campaigns

4.07  ·  Rating details ·  542 ratings  ·  13 reviews
Unravels the creative processes behind some of the most original and effective advertising campaigns in recent years. Pricken showcases over 200 examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet.
Paperback, 264 pages
Published January 28th 2005 by Thames & Hudson (first published May 1st 2002)
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Average rating 4.07  · 
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Gerdien Stevense
Jan 29, 2011 rated it it was amazing
I highly recommend this book. Although it's written in 2002 it still holds it's value today. I use this book quite often when developping concepts for cliënts (especially in the first phase, since the book contains lots of different viewpoints how to bring a message across).
Seema
Feb 09, 2012 rated it it was amazing
هذا الكتاب لا ينتهي مع آخر صفحة بل يمتد إلى الروح بإبداع يشد العين, ويجذب القلب, ويبهر العقل, ويمتع الحواس كلها.
Matthew Wilson
Jan 05, 2008 rated it it was amazing
Advertising monographs are largely void of much useful commentary. Advertising "how-to" books rarely offer help with the most difficult creative challenges in the form of tangible techniques that will LEAD you to great big ideas of your own. This book does that. Called "the kickstarter catalog", this section of the book is invaluable when creatives must translate a creative brief into actual creative work (print ads, commercials, etc). Essentially a clever list of questions to ask and thought ...more
Sulaiman ALR
Aug 24, 2010 rated it it was amazing  ·  review of another edition
I just love graphics design and it happened that I also like marketing. This book is great to say the least. I enjoy flipping the pages and be impressed by the creativity that is present in every page.
Felipe Borbón
Mar 27, 2018 rated it really liked it  ·  review of another edition
Es un interesante libro lleno de herramientas y ejemplos excelentes para la publicidad, la generación de conceptos y el cómo plasmarlos en la vida real.
Lo recomiendo.
John
Feb 21, 2012 rated it it was amazing
Excellent book for learning 30 techniques to come up with innovative ads for your product or service. Highly recommended!!
Umar Ghumman
Jun 09, 2009 rated it really liked it
Doesn't matter if you are a suit or a creative guy, this book is for you!
Tomas Ramanauskas
One of the great "how-to" books on advertising. Never gets old.
Donnie
Jul 19, 2007 rated it it was amazing
Recommends it for: mumu
no limit on creativity.....
Esther
Aug 25, 2007 rated it liked it
Shelves: myshelf
Can't say it is good enough.
~Kate~
Oct 08, 2009 rated it liked it
Shelves: 3-stars
very interesting book gave me a few ideas for my project but they didnt have the kind of images that i wanted which is why i never gave it 4 or even 5 stars
Billy
Mar 17, 2008 rated it really liked it
ini kebetan terbaik yang pernah gw punya. Kepepet? carilah buku ini! Haha
Fadhli
Jun 20, 2011 is currently reading it
Some says this is a bible for advertising creatives, so let's check it out
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