Adam Ferrier

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Adam Ferrier



Average rating: 4.25 · 424 ratings · 35 reviews · 6 distinct worksSimilar authors
The Advertising Effect

4.24 avg rating — 351 ratings — published 2014 — 8 editions
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Stop Listening to the Custo...

4.29 avg rating — 68 ratings
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Stop Listening to the Custo...

really liked it 4.00 avg rating — 5 ratings7 editions
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Consumer Behaviour in Action

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it was amazing 5.00 avg rating — 1 rating3 editions
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關鍵行銷-消費心理學大師的10大黃金行銷課

really liked it 4.00 avg rating — 1 rating
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Advertising Effect, The

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“we can influence others, and change their behaviour, if: a) they are motivated to do what we are asking them to do; and b) what we are asking them to do is relatively easy.”
Adam Ferrier, The Advertising Effect: How to Change Behaviour



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