Advertising


Ogilvy on Advertising
Hey Whipple, Squeeze This: A Guide to Creating Great Ads
Confessions of an Advertising Man
Scientific Advertising
Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
The Advertising Concept Book
Positioning: The Battle for Your Mind
Made to Stick: Why Some Ideas Survive and Others Die
Breakthrough Advertising
It's Not How Good You Are, It's How Good You Want To Be
Hegarty on Advertising
Tested Advertising Methods
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
Contagious: Why Things Catch On
All the President’s Men by Carl BernsteinThe Girl With the Dragon Tattoo by Stieg LarssonThe Imperfectionists by Tom RachmanSketches by Boz by Charles DickensScoop by Evelyn Waugh
Print Media and Publishing
243 books — 51 voters

Marketing For Tomorrow, Not Yesterday by Zain RajHack the Buyer Brain by Kenda MacDonaldInfusionsoft Strategy Guide by Tara JacobsenFree by Chris AndersonThe Marketing Machine by Ros Conkie
Marketing Today
36 books — 52 voters
The Brand Gap by Marty NeumeierHack the Buyer Brain by Kenda MacDonaldHow Brands Grow by Byron SharpZag by Marty NeumeierRebranding Branding by Darren  Taylor
Branding
16 books — 16 voters

David Foster Wallace
It did what all ads are supposed to do: create an anxiety relievable by purchase.
David Foster Wallace, Infinite Jest

Naomi Wolf
What are other women really thinking, feeling, experiencing, when they slip away from the gaze and culture of men?
Naomi Wolf, The Beauty Myth: How Images of Beauty Are Used Against Women

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