18 books
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5 voters
Advertising
“
The principles underlying propaganda are extremely simple. Find some common desire, some widespread unconscious fear or anxiety; think out some way to relate this wish or fear to the product you have to sell; then build a bridge of verbal or pictorial symbols over which your customer can pass from fact to compensatory dream, and from the dream to the illusion that your product, when purchased, will make the dream come true. They are selling hope.
We no longer buy oranges, we buy vitality. We d
...more
”
― Brave New World Revisited
― Brave New World Revisited
“
All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news.
”
― Why I Write
― Why I Write
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