Advertising


Ogilvy on Advertising
Hey Whipple, Squeeze This: A Guide to Creating Great Ads
Confessions of an Advertising Man
Scientific Advertising
Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
The Advertising Concept Book
Positioning: The Battle for Your Mind
Made to Stick: Why Some Ideas Survive and Others Die
Breakthrough Advertising
It's Not How Good You Are, It's How Good You Want To Be
Hegarty on Advertising
Tested Advertising Methods
Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
Contagious: Why Things Catch On
The pillars of an Elite sales career by Mr Benjamin RiallThe Boron Letters by Gary HalbertTested Advertising Methods by John CaplesMaking Ads Pay by John CaplesHow to Write a Good Advertisement by Victor O. Schwab
Quora Curated Copywriting List
18 books — 5 voters
Конструктивизм by Aleksei GanBetween Worlds by Timothy O. BensonConstructivism by Aleksei GanCentral European Avant-Gardes by Timothy O. BensonThe Realistic Manifesto by Naum Gabo
Constructivism Reading List
37 books — 2 voters

Book Title Generator by Scott  LorenzHack the Buyer Brain by Kenda MacDonaldBill Bernbach Said by Bill BernbachBulletProof Social by Anthony ColónA Guide To Inbound Marketing For Small Business by Izabela Cottle
Advertising (my picks)
46 books — 20 voters
The Insanity of Advertising by Fred  GoldbergTruth in Advertising by John KenneyConfessions of an Advertising Man by David OgilvyOgilvy on Advertising by David OgilvyCopywriting for Beginners by Michael Fraiman
Advertising Books
13 books — 1 voter

Aldous Huxley
The principles underlying propaganda are extremely simple. Find some common desire, some widespread unconscious fear or anxiety; think out some way to relate this wish or fear to the product you have to sell; then build a bridge of verbal or pictorial symbols over which your customer can pass from fact to compensatory dream, and from the dream to the illusion that your product, when purchased, will make the dream come true. They are selling hope. We no longer buy oranges, we buy vitality. We d ...more
Aldous Huxley, Brave New World Revisited

George Orwell
All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news.
George Orwell, Why I Write

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