Advertising


Ogilvy on Advertising
Hey Whipple, Squeeze This: A Guide to Creating Great Ads
Confessions of an Advertising Man
Scientific Advertising
Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
The Advertising Concept Book
Positioning: The Battle for Your Mind
Made to Stick: Why Some Ideas Survive and Others Die
Breakthrough Advertising
It's Not How Good You Are, It's How Good You Want To Be
Tested Advertising Methods
Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
Hegarty on Advertising
Contagious: Why Things Catch On
Scientific Advertising by Claude C. HopkinsTested Advertising Methods by John CaplesCopygirl by Anna MitchaelBreakthrough Advertising by Eugene M. SchwartzCashvertising by Drew Eric Whitman
Best Copywriting Books
33 books — 18 voters
The Brand Gap by Marty NeumeierHack the Buyer Brain by Kenda MacDonaldHow Brands Grow by Byron SharpZag by Marty NeumeierRebranding Branding by Darren  Taylor
Branding
15 books — 15 voters

Conspirator by R.V. RamanSaboteur by R.V. RamanInsider by R.V. RamanFraudster by R.V. RamanBook Title Generator by Scott  Lorenz
Top Business Novels
79 books — 15 voters
The pillars of an Elite sales career by Mr Benjamin RiallThe Boron Letters by Gary HalbertTested Advertising Methods by John CaplesMaking Ads Pay by John CaplesHow to Write a Good Advertisement by Victor O. Schwab
Quora Curated Copywriting List
18 books — 5 voters

Naomi Wolf
A man is unlikely to be brought within earshot of women as they judge men's appearance, height, muscle tone, sexual technique, penis size, personal grooming, or taste in clothes--all of which we do. The fact is that women are able to view men just as men view women, as objects for sexual and aesthetic evaluation; we too are effortlessly able to choose the male "ideal" from a lineup and if we could have male beauty as well as everything else, most of us would not say no. But so what? Given all th ...more
Naomi Wolf, The Beauty Myth

George Saunders
In a culture that is becoming ever more story-stupid, in which a representative of the Coca-Cola company can, with a straight face, pronounce, as he donates a collection of archival Coca-Cola commercials to the Library of Congress, that 'Coca-Cola has become an integral part of people's lives by helping to tell these stories,' it is perhaps not surprising that people have trouble teaching and receiving a novel as complex and flawed as Huck Finn, but it is even more urgent that we learn to look p ...more
George Saunders, The Braindead Megaphone

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Thinking of trying Bookbub as part of my coming campaign. Anyone have any experience with it?
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