Advertising


Ogilvy on Advertising
Hey Whipple, Squeeze This: A Guide to Creating Great Ads
Confessions of an Advertising Man
Scientific Advertising
Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
The Advertising Concept Book
Positioning: The Battle for Your Mind
Made to Stick: Why Some Ideas Survive and Others Die
Breakthrough Advertising
It's Not How Good You Are, It's How Good You Want To Be
Hegarty on Advertising
Tested Advertising Methods
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
Contagious: Why Things Catch On
Hack the Buyer Brain by Kenda MacDonaldPick Me by Nancy VonkTwenty Ads That Shook the World by James B. TwitchellMy First Time by Phil GrowickSecrets of Success in Brand Licensing by Consultant Senior Lecturer ...
Best Advertising Books
13 books — 13 voters
Conspirator by R.V. RamanSaboteur by R.V. RamanInsider by R.V. RamanCracking The Rich Code Volume 20 by Diane Merrill WiggintonFraudster by R.V. Raman
Top Business Novels
82 books — 18 voters

Marketing For Tomorrow, Not Yesterday by Zain RajHack the Buyer Brain by Kenda MacDonaldInfusionsoft Strategy Guide by Tara JacobsenFree by Chris AndersonThe Marketing Machine by Ros Conkie
Marketing Today
36 books — 52 voters
An Accidental Philanthropist by Winsome Dunn McIntoshAn Accidental Philanthropist by Winsome Dunn McIntoshPolitical Risk by Condoleezza RicePMO Governance by Eugen SpivakGrounded by Nancy M. Dahl
Axiom Award Winners 2019
9 books — 31 voters

The Insanity of Advertising by Fred  GoldbergTruth in Advertising by John KenneyConfessions of an Advertising Man by David OgilvyOgilvy on Advertising by David OgilvyCopywriting for Beginners by Michael Fraiman
Advertising Books
13 books — 1 voter
Конструктивизм by Aleksei GanBetween Worlds by Timothy O. BensonConstructivism by Aleksei GanCentral European Avant-Gardes by Timothy O. BensonThe Realistic Manifesto by Naum Gabo
Constructivism Reading List
37 books — 2 voters

Aldous Huxley
The principles underlying propaganda are extremely simple. Find some common desire, some widespread unconscious fear or anxiety; think out some way to relate this wish or fear to the product you have to sell; then build a bridge of verbal or pictorial symbols over which your customer can pass from fact to compensatory dream, and from the dream to the illusion that your product, when purchased, will make the dream come true. They are selling hope. We no longer buy oranges, we buy vitality. We d ...more
Aldous Huxley, Brave New World Revisited

Naomi Wolf
The beauty myth is always actually prescribing behaviour and not appearance.
Naomi Wolf, The Beauty Myth: How Images of Beauty Are Used Against Women

More quotes...
I am a recently published author and am extremely interested in doing a review swap. If anyone w…more
2 members, last active 11 years ago
Indie Authors~Pass It Forward Book Marketing Advice Hi all, I have seen hundreds of questions across the web from Indie Authors about "how to promot…more
18 members, last active 6 years ago
Goodreads Authors/Readers This group is dedicated to connecting readers with Goodreads authors. It is divided by genres, a…more
56,856 members, last active an hour ago
The Worlds of Complexity Welcome everyone to The Worlds of Complexity. Here we are dedicated to connecting with fellow re…more
8 members, last active 4 years ago