Advertising


Ogilvy on Advertising
Hey Whipple, Squeeze This: A Guide to Creating Great Ads
Confessions of an Advertising Man
Scientific Advertising
Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
The Advertising Concept Book
Positioning: The Battle for Your Mind
Made to Stick: Why Some Ideas Survive and Others Die
Breakthrough Advertising
It's Not How Good You Are, It's How Good You Want To Be
Tested Advertising Methods
Hegarty on Advertising
Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
Contagious: Why Things Catch On
Marketing For Tomorrow, Not Yesterday by Zain RajHack the Buyer Brain by Kenda MacDonaldInfusionsoft Strategy Guide by Tara JacobsenFree by Chris AndersonThe Marketing Machine by Ros Conkie
Marketing Today
36 books — 52 voters
Grit by Angela DuckworthThe Marketing Machine by Ros ConkieThe End of Advertising by Andrew EssexPsych by Paul BloomThe Consciousness Instinct by Michael S. Gazzaniga
Marketing, Advertising, etc...
19 books — 2 voters

Book Title Generator by Scott  LorenzHack the Buyer Brain by Kenda MacDonaldBill Bernbach Said by Bill BernbachBulletProof Social by Anthony ColónA Guide To Inbound Marketing For Small Business by Izabela Cottle
Advertising (my picks)
46 books — 20 voters

The Insanity of Advertising by Fred  GoldbergTruth in Advertising by John KenneyConfessions of an Advertising Man by David OgilvyOgilvy on Advertising by David OgilvyCopywriting for Beginners by Michael Fraiman
Advertising Books
13 books — 1 voter
Copygirl by Anna MitchaelHow to Earn a Hundred Dollars a Day by Caterina ChristakosThe Writer's Guide to Corporate Communications by Mary   MorenoThe Practical Freelance Writer's Guide to Author Websites by Angela AtkinsonSelling Your Writing to the Boating Magazines by Michael     Robertson
Freelance Writing
13 books — 14 voters

Carl Sagan
There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid. ...more
Carl Sagan, Contact

Naomi Wolf
The last thing the consumer index wants men and women to do is to figure out how to love one another: The $1.5 trillion retail-sales industry depends on sexual estrangement between men and women, and is fueled by sexual dissatisfaction. Ads do not sell sex--that would be counterproductive, if it meant that heterosexual women and men turned to one another and were gratified. What they sell is sexual discontent.
Naomi Wolf, The Beauty Myth

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